Christen Burdette
Holland,MI
Summary
Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Overview
11
11
years of professional experience
Work History
Director of Sales and Marketing
Home2 Suites by Hilton Holland
09.2022 - 10.2023
- Established Home2 as preferred vendor for CVB, Parks and Rec, and multiple sports leagues
- Created culture of joy at Home2 with picture wall, donuts, and Dutch kid photo-op cut-outs
- Helped Home2 reach monthly revenue record in July 2023 exceeding $700,000
- Increased annual room revenue by 13% to $4.3 million compared to previous 12 months
- Increased group revenue by 57% and corporate revenue by 31% over previous 12 months.
Director of Sales and Marketing
Ramada Plaza and Conference Center
09.2020 - 09.2022
- Created new and fostered current relationships with over 1,000 local and national accounts
- Increase in annual occupancy by 130% and room by 110%
- Developed more than 40 winning proposals for bids on room stays, banquets, and catering
- Increased followers and engagement on Facebook, LinkedIn, and Twitter by 200%
- Helped with Rustic 13 Bar reopening resulting in increased business by $8,000 per month.
Event Coordinator
Gillette Bazaars
07.2017 - 07.2022
- Work with 150+ local vendors to fill and layout 6,000 square ft
- Bi-monthly vendor shows
- Developed organic Facebook following of 1,200+ and annual attendance of 1,500 people.
Sales and Event Coordinator
Campbell County Convention & Visitors Bureau
05.2019 - 08.2020
- Brought in/worked on events adding more than $28 million in economic impact
- Managed RFPs and grants to secure 45+ new events and meetings in Gillette, Wyoming
- Converted 100+ new leads for business, sports, and events from conferences and leads including the Pathfinder Camporee
- Set up and manned booths at the Denver Hunting Expo, Small Market Meetings, Governor's Conference, TEAMS, and Travel Alliance Partners.
Store Manager/Assistant Store Manager
Springrove Variety
10.2012 - 05.2016
- Maintained and controlled inventory for a variety store with $300,000 in annual revenue
- Managed 10+ store associates in 2 locations
- Increased annual revenue by 20% partnering with schools, retail, and sports tournaments.
Education
English/Art -
Siena Heights University
Adrian, MichiganSkills
- Public relations
- Lead generation
- Sales forecasting
- Partnership development
- Contract negotiation
- Event planning
- CRM software proficiency
- Social media management
Timeline
Director of Sales and Marketing
Home2 Suites by Hilton Holland
09.2022 - 10.2023
Director of Sales and Marketing
Ramada Plaza and Conference Center
09.2020 - 09.2022
Sales and Event Coordinator
Campbell County Convention & Visitors Bureau
05.2019 - 08.2020
Event Coordinator
Gillette Bazaars
07.2017 - 07.2022
Store Manager/Assistant Store Manager
Springrove Variety
10.2012 - 05.2016
English/Art -
Siena Heights University
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