Christen Craig

Financial technologies; automation. SaaS. B2B with B2C elements.

• Acted as lead content marketer and owned overall Levelset brand messaging
• Produced all bottom-of-funnel and internal content for Levelset's main product
• Worked within Product Marketing and collaborated on Go-to-Market strategies
• Edited various types of content for marketers and ensured consistent tone and style
• Owned storytelling and wrote customer testimonials, success stories, and case studies
• Collaborated with multiple teams to create cohesive materials, processes, and strategies
• Performed market research and built target audience profiles to craft effective messaging
• Guided and motivated other content marketers through onboarding and regular check-ins

Marketing agency. B2B and B2C.

• Created all long and short-form content for multiple channels
• Owned development of first-in-industry virtual training program
• Reviewed and edited all content before presenting it to clients for approval
• Managed 3+ writing projects daily and composed creative, compelling content
• Devised social media strategies and brand-specific content to amplify engagement
• Developed impactful messaging for products and services tailored to each customer profile
• Researched various topics to assemble relevant data for customer personas and go-to-market strategies

Telecommunications and Cloud software. SaaS. B2B.

• Guided up to 3 freelance writers simultaneously to deliver consistent, engaging content
• Researched and identified target audience; developed buyer personas to be used for content creation
• Successfully continued to execute duties listed in position directly below*

• Edited all content prior to publication or internal usage
• Cultivated marketing strategies for all stages of Buyer's Journey
• Established company voice and style and incorporated it into all content
• Created website copy and used creative details to retain attention of visitors
• Increased web traffic by conducting keyword research and implementing SEO
• Transformed complex technical information into straightforward, appealing copy

• Creative Writing Club President, 2016-2018
• Other Coursework: Marketing, Pre-med studies
• 2014-2018 Presidential scholarship
• 2015-2018 Dennis Lehane Scholarship for Creative Writing
• 2016-2018 Bess and Sam Melnick Scholarship for Creative Writing