Christian Cauthen
Tyler,USA
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
1
1
Certification
10
10
years of professional experience
Work History
Marketing Manager
Pratt Homes
Tyler, USA
08.2023 - Current
- Directs, shoots, and produces original commercial and video creative used across Meta, Google, TikTok, LinkedIn, Pinterest, and local media - running the full process from concept through final cut to media buy, keeping every campaign tied to actual revenue goals, not just impressions.
- Grows Facebook following past 239K (from a starting base of 37K) by directing and testing original video creative against persona-based targeting and posting cadence, driving 1.2M to 2M monthly views.
- Took TikTok from 3K to 65K followers by writing, shooting, and editing short-form video built around real trends and audience data - not just chasing what was trending, but what actually drove engagement and leads.
- Directed and produced sales training video content to accelerate onboarding for new reps and ensure field consistency.
- Developed multi-touch attribution and analytics to identify effective strategies across paid and organic channels, reallocating budget based on data insights.
- Established creative vision for event marketing, incorporating live video capture to increase booth traffic and walk-ins.
- Manages an outside digital marketing partner - setting strategy, holding them accountable to performance, and keeping creative on-brand.
Content Manager
Peters Chevrolet / Peters Autosports
Longview, USA
12.2019 - 08.2023
- Directed creative production for digital, print, and in-store channels, delivering unified brand storytelling across all media.
- Launched CRM re-engagement workflows reclaiming $100K+ in monthly revenue from inactive leads.
- Optimized paid ad performance via continuous testing, creative iteration, and budget reallocation.
- Managed relationships with production vendors, external media teams, and dealership leadership, ensuring alignment with brand and sales priorities.
- Managed relationships with production vendors, external media teams, and dealership leadership to align brand messaging with sales priorities.
Marketing Specialist
ETV Software
Tyler, USA
01.2017 - 12.2019
- Enhanced brand visibility and engagement by developing and managing multimedia content through photography, videography, graphic design, web design, and digital marketing strategies.
- Strengthened public relations and brand reputation through relationship building with clients and community partners.
- Delivered targeted, results-driven strategies by planning and executing advertising campaigns, gathering insights, and organizing data.
- Drove sales growth and market expansion by collaborating with clients and internal teams to create and implement advertising and promotional materials.
- Strengthened public relations and brand reputation by building and maintaining relationships with clients and community partners.
- Expanded business opportunities by representing company at industry events and trade shows, effectively promoting products.
Education
Bachelor of Business Administration - Marketing
University of Texas at Tyler
Tyler, TXSkills
- Content marketing
- Social media management
- Performance marketing
- Market research
- Market strategy
- Ad management
- Content creation
- WordPress
- Adobe Creative Suite
- Project management
- Brand management
- Reputation management
- Automation tools
- Employee engagement
- Leadership
- Communication skills
- Brand guidelines
Certification
Google AdWords Certification, 2026 to 2027
Additional Information
Authorized to work in the US for any employer
Languages
English
Groups
American Marketing Association, 08/01/18, Present
Personal Information
- Idaho
- Minnesota
- Colorado
Awards
- Innovation Award, 12/01/25, Initiated and completed sales training that reduced sales velocity from 6 months to 2.5 weeks. Worked cross-functionally with all teams to ensure deliverables were accurate. Filmed and edited each training video along with a PowerPoint Presentation for structure. Turned the PowerPoint into SCORM file via Artificial Storyline.
- Core Values Award, 12/01/24, Bridged the gap between Sales and Construction to create a dynamic, updated, website with corrected information. Grew the company socials over 50% within the first year.
Timeline
Marketing Manager
Pratt Homes
08.2023 - Current
Content Manager
Peters Chevrolet / Peters Autosports
12.2019 - 08.2023
Marketing Specialist
ETV Software
01.2017 - 12.2019
Bachelor of Business Administration - Marketing
University of Texas at Tyler