CHRISTIAN CHAMPAGNE
Spark Foundry
7
years of professional experience
Marketing professional with 6+ years of experience developing data-driven paid media, branding, and demand generation strategies for retail and consumer brands. Expertise in full-funnel campaign management, media optimization, audience targeting, and performance analytics, with a proven track record of driving customer acquisition, brand growth, and measurable ROI. Passionate about leveraging insights and cross-functional collaboration to deliver impactful marketing campaigns that achieve business objectives
Work History
Sr. Analyst, Performance Media
1 Year 6 Months- Managed multi-million-dollar media budgets while maximizing campaign performance, marketing efficiency, and return on investment (ROI).
- Analyzed campaign performance and consumer behavior to identify optimization opportunities and inform strategic marketing decisions.
- Executed integrated branding and demand generation strategies that significantly increased brand awareness, audience engagement, and qualified lead acquisition.
- Built and strengthened brand positioning through data-driven messaging, audience insights, and consistent cross-channel marketing initiatives.
- Collaborated with cross-functional teams to streamline operational workflows and improve overall efficiency.
Sr Analyst
2 Years 2 Months- Utilized Google Analytics and Tableau to track website user behavior, generating actionable insights to inform strategic decisions.
- Managed budgets for paid social campaigns across Meta, TikTok, Pinterest, and Snapchat, maximizing cost efficiency and enhancing ROI.
- Performed A/B testing on webpages and creatives to enhance conversion rate optimization.
- Oversaw budgets for paid social campaigns across platforms, including Meta, TikTok, Pinterest, and Snapchat, ensuring cost efficiency and ROI.
- Provided regular updates on campaign performance to internal teams, promoting transparency and ensuring alignment on strategic objectives.
- Communicated campaign performance updates and results consistently to internal teams, fostering transparency and alignment.
- Streamlined and maintained billing system processes to ensure invoice accuracy using Prisma and Mediaocean.
Paid Social & Display Analyst
10 Months- Optimized paid media campaigns to achieve KPIs using bid management strategies and creative testing.
- Optimized paid media campaigns to meet KPIs through bid management strategies and creative testing methodologies.
- Developed and implemented multi-channel digital media strategies and roadmaps aligned with client program growth objectives.
- Performed ad-hoc analyses to address business inquiries, delivering actionable insights for strategic decisions.
- Supported budgeting and financial planning through detailed data analyses that informed key decision-making.
Paid Search and Social Associate
1 Year 11 Months- Collected platform data and prepared client reports to enhance campaign analysis and generate actionable insights.
- Analyzed campaign performance metrics to identify optimization opportunities and achieve desired outcomes.
- Managed media trackers, created media authorizations and insertion orders, and oversaw billing processes to ensure financial accuracy.
- Performed detailed keyword research and analysis to inform campaign targeting and strategy.
- Collected platform data and prepared client reports, contributing to campaign analysis and actionable insights.
- Conducted detailed keyword research and analysis to refine campaign targeting and inform strategic decisions.
Community Outreach Specialist
1 Year 5 Months- Analyzed organizational objectives and promotional policies to develop public relations strategies that shaped public opinion and promoted ideas, products, or services.
- Analyzed organizational objectives and promotional policies to craft public relations strategies that effectively shape public opinion and promote ideas, products, or services.
- Proposed and implemented innovative strategies to enhance existing marketing processes and streamline operational procedures, driving greater efficiency and impact.
- Proposed and implemented innovative strategies that enhanced marketing processes and streamlined operational procedures, improving overall effectiveness.
Education
BA - Business Communications
Skills
Google Analytics
Tableau (Software)
Paid Social Platforms
SEM (Google & Bing)
Amazon Ads
Bid optimization
Media Ocean
Looker Studio
Bid Management
Microsoft Excel
Timeline
Sr. Analyst, Performance Media
Spark Foundry
02.2025 - CurrentRead More
Sr Analyst
Starcom
11.2022 - 01.2025Read More
Paid Social & Display Analyst
Ovative Group
01.2022 - 11.2022Read More
Paid Search and Social Associate
Mindshare
01.2020 - 12.2021Read More
Community Outreach Specialist
Divvy Bikes
07.2019 - 12.2020Read More
Western Illinois University
BA from Business Communications
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