Christian Ford
Fayetteville,GA
Summary
Dynamic Senior Region Manager with Boston Scientific Endoscopy, driving $20M in annual revenue growth through strategic enterprise account management and cross-functional collaboration. Proven leader in regional sales planning, achieving 108% of targets while mentoring teams. Expertise in complex sales navigation and CRM AI reporting enhances operational efficiency and revenue forecasting.
Overview
30
30
years of professional experience
Work History
Senior Region Manager
Boston Scientific Endoscopy
Atlanta, Georgia
2021.01 - Current
- Led North Georgia IDNs—Emory University Health System, Piedmont Health System, Wellstar Health System, and Northside Health System—to $20,000,000 in annualized revenue growth.
- Achieved regional sales plan in five of six years, generating $11,527,855 in additional revenue.
- Developed leading IDN and academic account strategies, driving double-digit growth and ten systemwide competitive conversions.
- Collaborated with cross-channel sales and operations to execute enterprise business plans.
- Developed talent plans that led to three Territory Manager promotions.
- Awarded BSC stock for high performance.
Development Manager Southeast Region
Boston Scientific Endoscopy
2019.04 - Current
- ATM Region #1 of 6 YTD: 108% QTD, 104.77% YTD, and 103.13% Q1, within all controllable OPEX budgets.
- Recruited eight employees who excelled in their roles, with three advancing to higher positions.
- Selected by DOS to facilitate Achieving High Sales Performance for TMs after achieving 7 of 7 annual sales plans and training 19 FSO new hires as a TM.
- Elected to facilitate 2020 CLM by DOS team.
- Mentored TMs and selected to represent FSO at the annual BEYA conference.
- Promoted to Development Manager
Field Sales Trainer Principal Territory Manager
Boston Scientific Endoscopy
2012.05 - 2019.04
- Achieved 20 of 20 career FY sales plans YTD.
- Achieved 7 of 7 BSC Endo GI annual sales plans totaling $1.1 M above lift.
- Finished 102% FY 2018
- Won Eastern Division DOS Collaboration Award Q2.
- Elected to participate in Emerging Leaders program.
- Won Pathology Synergy Award. (NSM)
- Promoted to Principal TM
- Finished 102% FY 2017
- Finished 110% FY 2016 $395,761 above plan. Ranked #1 in Region.
- Promoted to Field Sales Trainer.
- Finished 106% FY 2015
- Finished 101% FY 2014
- Finished 103% FY 2013
- Finished 105% FY 2012
- Managed, defended, and grew BSC Focus 85 systems Piedmont and WellStar; developed multiple KOLs.
- Converted 12 Cook and Olympus accounts, including Atlanta's largest Olympus stronghold, Rockdale Medical Center.
- Secured long-term contracts with every territory ASC account.
- Sold 7 Spy Glass units, 1 RFA Generator, and 1 Bronchial Thermoplasty generator to Georgia's largest IDN.
- Won the quarterly regional Spy Glass DS/Resolution 360 clip contest.
- Participated in 5 PPE launches.
- Defended Piedmont's $1.7M annualized IDN business against a Novia Strategies systemwide competitive RFP; presented the project at NSM's national contracting breakout.
- Mentored and developed GI TMs, Pulmonary TMs, TSRs, and KAS in Central/Eastern Divisions.
- Successfully trained domestic and international trainees at high volume.
- Closed and implemented Resolution 360 clips across WellStar and Piedmont health systems.
- Achieved rookies club.
Trellis Territory Manager
Covidien
2012.01 - 2012.05
Field Sales Trainer Account Manager
Stryker Medical
2005.12 - 2012.01
- Won FY 2010 Presidents Club award, presented at NSM January 2011.
- Earned 50 Stryker shares through the Consistent Performance Award for meeting all sales and growth objectives for 5 consecutive years.
- Won the 2010 finance sales contest with the highest total finance dollars closed.
- Earned the 2010 Outstanding Performance Award at 100.50% PTQ.
- 5-time Master Achiever Diamond award recipient.
- Won FY 2009 Presidents Club award, presented at NSM January 2010.
- Earned Market Segment Excellence Award for the minor equipment segment's largest order: $1.3 M non-capital.
- Earned the 2009 Outstanding Performance Award at 127.10% PTQ.
- Won FY 2008 Presidents Club award, presented at NSM January 2009.
- Closed $4.3 M in total capital equipment and service contracts.
- Earned the 2008 Stryker Rolex watch award, the company's most prestigious sales award, available once per career.
- Mentored and trained 11 new Account Managers; helped close complex projects in adjacent territories.
- Earned the 2008 Outstanding Performance Award at 111.1% PTQ.
- Closed the company's largest multi-site patient flow software project: $1.5M, February 2008.
- Awarded company 2008 heavy lifter quota vacation award.
- Earned FY 2007 Presidents Club award, presented January 2008.
- Promoted to Field Sales Trainer.
- Closed a territory record $2.8 M in 2007 sales, up $1.2M year over year.
- Closed major capital and minor equipment projects at territory university medical centers; built KOL and C-suite relationships.
- Earned Master Achiever diamond ring award for gold-standard 20% annualized growth.
- Earned the 2007 Outstanding Performance Award at 101.1% PTQ.
- Closed a $412,000 U.S. Department of Defense capital equipment contract in May 2007.
- Awarded company 2007 heavy lifter quota vacation award.
- Won FY 2006 Presidents Club award, presented at NSM January 2007.
- Ranked #1 in rookie class full year 2006 total orders and core segment growth.
- Generated $2.44 M in orders, up 287.80% versus FY 2005.
- Earned the 2006 Outstanding Performance Award at 152.6% PTQ.
- Won divisional Q3 2006 vacation award contest.
- Won the account manager vacation segment contest for highest women's health sales dollars, June 2006, Portage, Michigan.
- Developed clinical champions to help close a $5M multi-year government capital contract across VISN VA hospitals.
- Grew med-surge and critical care category by 928.6% versus prior year.
- Closed a level 1 trauma center and operating room construction project in Q1 2007, driving $720,000 in core segment growth.
- Closed a women's health capital replacement project, driving 291% segment growth in 2006.
Southeast Region Field Sales Trainer (Central Nervous System Division)
Shire Pharmaceuticals
2004.05 - 2005.12
- Regional market share growth leader in 2004; promoted to Sales Trainer.
- Regional market share leader versus CNS competitors in FY 2004.
- Earned the company's fastest promotion to senior sales professional.
- Executed sales and marketing initiatives and secured KOL commitment, substantially growing share over Johnson & Johnson and Novartis to lead the territory.
- Recruited influential clinical champions to the company's speaker development program over competitors' programs.
Great West Food Service Sales Key Account Manager
PepsiCo
2002.03 - 2004.05
- Converted 31 high-volume Coca-Cola accounts to Pepsi.
- Secured six 5-year exclusivity contracts with official PGA golf and country clubs.
- Exceeded local and national account volume and marginal contribution plans.
- Ranked #1 in region in customer retention, stick, and close ratios FY 2003.
Great West Large Format Territory Sales Manager
PepsiCo
2000.05 - 2002.03
- Selected to launch and manage PepsiCo Power of One Frito-Lay Pepsi-Cola Partnership market testing, growing carbonated beverages and salty snacks 6%.
- Increased actual case sales 110% year over year in 2000.
- Won Big 12 Championship contest for finishing #1 in revenue growth.
- Led the team to achieve sales volume and P&L plans in 2000 and 2001.
- Hired future leaders subsequently promoted to management.
Great West Small Format Territory Sales Manager
PepsiCo
1999.04 - 2000.05
- Exceeded Annual Operating Plan (AOP) objectives including volume and net price.
- Developed and executed sales objectives across product categories.
- Introduced Aquafina and ready-to-drink Lipton tea coolers in Walgreens pharmacies.
- Ranked #1 in Gatorade sales volume FY 1999.
Great West Merchandising Manager
PepsiCo
1996.05 - 1999.04
- Promoted from HR/Operations through the corporate college student-athlete internship program.
- Maximized occasion-based marketing (OBM), increasing purchase points 27% and contributing to 16% year-over-year growth.
- Secured Division I Target's regional shelf set, increasing Pepsi gondola and end-cap footage 11.05% versus Coke and 7-up, driving 7% carbonated beverage and Aquafina sales growth.
Education
Bachelor of Science - Business Organizational Management
Colorado Chrisitan University
Lakewood, CO2000-05
Skills
- Regional sales planning and sales plan obtainment
- IDN C level suite supply chain contracting
- Revenue forecasting
- CRM Artificial Intelligence reporting
- Enterprise account strategy
- Account management
- People Leadership
- Complex sales navigation
- Multi-channel and cross functional collaboration
Timeline
Senior Region Manager
Boston Scientific Endoscopy
2021.01 - Current
Development Manager Southeast Region
Boston Scientific Endoscopy
2019.04 - Current
Field Sales Trainer Principal Territory Manager
Boston Scientific Endoscopy
2012.05 - 2019.04
Trellis Territory Manager
Covidien
2012.01 - 2012.05
Field Sales Trainer Account Manager
Stryker Medical
2005.12 - 2012.01
Southeast Region Field Sales Trainer (Central Nervous System Division)
Shire Pharmaceuticals
2004.05 - 2005.12
Great West Food Service Sales Key Account Manager
PepsiCo
2002.03 - 2004.05
Great West Large Format Territory Sales Manager
PepsiCo
2000.05 - 2002.03
Great West Small Format Territory Sales Manager
PepsiCo
1999.04 - 2000.05
Great West Merchandising Manager
PepsiCo
1996.05 - 1999.04
Bachelor of Science - Business Organizational Management
Colorado Chrisitan University