Christiana Levine
Marketing Professional
East Brunswick,NJ
Summary
Motivated and strategic marketing professional with a 25-year track record of driving superior end-to-end marketing programs and event/trade show concepts to influence corporate performances. Creative strategist, skilled at designing and executing highly effective marketing initiatives, constantly analyzing and assessing new opportunities to replace underperforming campaigns with profitable ventures. Recognized as a dynamic leader and trusted company representative, excelling in establishing critical partnerships, building a strong online presence, and strengthening company positioning in both new and existing markets.
Overview
24
24
years of professional experience
2
2
Certifications
Work History
Senior Marketing Manager
Wales Darby
02.2017 - Current
- Managing a small team and with their assistance, creating effective marketing campaigns, participating in trade shows/counter days, producing/hosting webinar and training events, which have led to a YOY 17%(2017), 22%(2018), 31%(2019), 15%(2020), 36%(2021), 18%(2022) sales.
- Initiated and currently leading the creation of live virtual trainings and product demos for the company with an in-house studio. Hosting in-person and virtual, informative and quality events and trainings that have led to 21% surge in attendance and 13% increase in bookings.
- Increased company brand awareness through social media and dedicated training website.
- Using MailChimp and HubSpot as the marketing tools to generate effective campaigns, increase lead generation, and to also gather and analyze data for future programs.
- Creating, designing, and managing sales and marketing collateral for use in the field and association advertisements.
- Designing, producing, and managing email campaigns, managing and updating company website. Collaborate with Marketing Director building new company website and continue content maintenance.
Account Supervisor
Ferrara & Company
02.2016 - 02.2017
- Lowered trade show costs 10% from prior year by moving ordering of show materials from vendor to in-house. Increased lead generation by 23% which lead to over $500k+ in sales over prior year.
- Lead in completion and launch of new Healthcare Professional website for brand team. Created analytics reports for product marketing team to review customer retention, site traffic, CPC.
Marketing & Events Director
Diversity Inc.
04.2015 - 10.2015
- Generated 20% registration increase over previous year via strategic collaboration with vendor in developing event ads for company magazine and development of attention-grabbing event invites.
- Developed sales productivity and pipeline reports using Salesforce to boost transparency of sales representative activities, closed business, and pending opportunities, and inform sales management decision making.
- Marketed events with creative and strategic email and social media campaigns.
- Created campaigns using Salesforce and Pardot to promote live events and webinars.
- Managed a team of 2, lead the creation of live events and webinars from concept to execution.
Marketing Manager
Heartland Payment Systems
08.2012 - 04.2015
- Delivered 25% increase in qualified leads via strategic management of 200+ trade shows/year.
- Collaborated with Sales and Creative teams to produce and manage effective programs and collateral.
- Project managed and drove 40% increase in short-list wins and 10% increase in contract wins through effective execution of RFPs.
- Generated 10% reduction in turnover within sales departments through development and delivery of new sales recruitment and retention program.
- Strengthened overall sales team performances by planning and managing sales incentive trips and annual company summits (for 2K+ employees).
Senior Account Executive
American List Counsel
03.2011 - 03.2012
- Spearheaded critical effort to strengthen client relationships via direct collaboration on direct marketing campaigns, resulting in 20% increase in contract renewals. Also increased revenue goals from 6% to 30% and orders by 10%.
- Boosted business activity by 20% through direct engagement with market analysis/reporting.
- Delivered 40% average savings through key negotiations with list managers for clients.
- Increased customer acquisition options by developing new rollout strategies based on ongoing analysis of current and past campaigns.
- Ensured highest level of service for all high-value clients by leveraging advanced Excel skills to develop updated mail plans with solid forecasts and projects. Provided accurate results from campaigns within short time frame, with strong attention to detail.
Account Executive
American List Counsel
09.2008 - 03.2011
- Led development and execution of 500+ client campaign orders, counts, and lists on annual basis, working with clients in retail, publishing, financial, health, and food industries.
Marketing Analyst
American List Counsel
02.2006 - 09.2008
- Coordinated targeted analysis of current markets, exporting data from account managers, analyzing details, and preparing monthly audit reports and financial recaps for managed clients. Created customized reports (pivot tables, conditional formatting, and macros) to ensure all data was clear.
Catalog & Website Marketing Manager
Caswell-Massey Co, LTD.
10.2003 - 05.2004
- Increased sales by 15% by planning and executing several $5M mailing campaigns within upscale consumer sector.
- Led push for expansion of online presence, partnering with Amazon to expand reach and increase revenue by 10%. Efforts enabled broader brand recognition among younger audiences. Introduced eCommerce marketing concepts to business.
- Consistently exceeded monthly goals by 10%+, leading to 20% overall budget increase.
Marketing Analyst
Dr. Leonard's Healthcare Corp.
08.2001 - 10.2003
- Generated $50M+ in revenue via tactical development of profitable mailing lists.
- Developed win-win partnerships with both internal and external stakeholders.
- Supported company entry into eCommerce marketing arena.
Education
Bachelor of Arts - Communications
Skills
MS Office 365
Adobe Creative Cloud
Microsoft Teams
Zoom
Advanced Excel
PowerPoint
Social Media Platforms
JotForm
Cognos
Salesforce
HubSpot
Pardot
Eloqua
Cvent
WordPress
Google Analytics
GoToWebinar
Bannersnack
Flipsnack
CrowdCompass
Hootsuite
Macros
MailChimp
SharePoint
SnagIt
Spiceworks
Lotus Notes
DataQuest
Mail Order Manager
Quickbase
Certification
Certified in Pragmatic Marketing
Timeline
Senior Marketing Manager - Wales Darby
02.2017 - Current
Account Supervisor - Ferrara & Company
02.2016 - 02.2017
Marketing & Events Director - Diversity Inc.
04.2015 - 10.2015
Marketing Manager - Heartland Payment Systems
08.2012 - 04.2015
Senior Account Executive - American List Counsel
03.2011 - 03.2012
Account Executive - American List Counsel
09.2008 - 03.2011
Marketing Analyst - American List Counsel
02.2006 - 09.2008
Catalog & Website Marketing Manager - Caswell-Massey Co, LTD.
10.2003 - 05.2004
Marketing Analyst - Dr. Leonard's Healthcare Corp.
08.2001 - 10.2003
University of Pittsburgh - Bachelor of Arts, Communications