Christie Barta

Promote and foster company growth, awareness, and public relations. Craft and refine company messaging, advertising, and communications, resulting in customer retainment and acquisition. Ensure a strong, positive presence and reputation for company and its leadership.

• Collected data for internal quality control audits.
• Created and distributed surveys for data collection and analysis.
• Write engaging and successful marketing, advertising, and website copy to promote a better understanding of company products and functionalities.
• Strengthened content through proofreading and editing colleagues' work, ensuring consistent quality across all published materials.
• Developed a content calendar to streamline project management and facilitate communication between team members.

Sales and Marketing Analyst (2007 - 2012)

Provided support to the Sales and Marketing corporate executive staff and sales representatives. Key player in achieving data integrity. Managed administration and calculations for the Sales Rep Incentive Bonus Programs and top customer Volume Rebate and Cooperative Advertising Programs.

• Successfully compiled and distributed accurate and timely monthly, quarterly, and ad hoc sales reports. Improved reporting accuracy and reduced reporting turnaround time.
• Delivered accurate administration and reporting of our Sales Rep Incentive Programs. Interacted with Sales, IT, Accounting, and Human Resources departments to ensure that all bonus programs were accurately calculated. Requested the responsibility to carry out final bonus calculations, involving exposure to confidential information, thus relieving my manager of such duties.
• Partnered with IT and Accounting departments to provide accurate administration and reporting of top customer Volume Rebate and Cooperative Advertising Programs. Decreased the time frame by one month for which program monthly accruals were reported.

Sales Lead Developer (2006 – 2007)

Managed the sales lead development program. Handled and directed all incoming product inquiries to proper sales channels. Followed up with sales reps and distributors to ensure a “closed loop” cycle system.

• Instrumental in developing the structure and message of the new website. Collaborated with team and provided direction for layout and navigation to improve intuitive online form completion by users/potential customers.
• Achieved over $2.6M in sales via the sales lead program in 2006; well exceeded $2M objective for the year as set forth by manager. More than tripled program sales than that of predecessor.
• Partnered with sales reps and management and developed a more efficient, effective, and accurate method for fielding, filtering, and distributing all incoming inquiries via website and phone.
• Created new and improved report format illustrating key market and website metrics including number of incoming inquiries, qualified leads, distributed leads, disposition of leads, sales volume from leads, sources of leads, etc.

Sales and Marketing Administrator (2003 – 2006)

Provided support to the Sales and Marketing corporate executive staff and sales representatives. Assisted in marketing and advertising concepts, design, editing, and proofreading. Provided cost center budget management and analysis. Coordinated trade shows and managed selection, design, and inventory control of corporate branded promotional items. Posted updates to the company website and intranet.

• Managed customer marketing campaign programs for multiple product lines. Achieved over 30% program growth. Initiated process flow improvement resulting in cycle time reduction. Trained team members and delegated program processes.
• Successfully coordinated trade shows in multiple markets including recreational vehicles, signage products, and patio systems.
• Reduced promotional item costs by $45,000.