Microsoft Office Suite
Marketing Director
JEM Tech Group
11.2013 - Current
Christie M Rosso
Marketing
Clinton Township,MI
Timeline
Marketing Support Specialist (Temporary)
H&K Norwood
11.2012 - 12.2013
Marketing Specialist
Power Equipment Distributors, Inc.
05.2011 - 01.2012
Marketing Support Specialist
H&K Norwood
11.2006 - 05.2011
Bachelor of Science - Web Development & Design
Davenport University-Eastern Region
08.2003 - 05.2005
Office Administration/Marketing
Axis Systems
01.2000 - 03.2005
Office Administrator
Alliance Sales
04.1997 - 12.1999
General
Macomb Community College
08.1995 - 08.1998
Administrative Assistant
Flex Cable
06.1995 - 04.1997
Administrative Assistant
ABCO Wholesale
09.1994 - 06.1995
Work Preference
Location Preference
On-SiteRemoteHybridImportant To Me
Career advancementWork-life balanceCompany CultureFlexible work hoursHealthcare benefitsWork from home optionPaid time offPersonal development programsPaid sick leave401k matchWork History
Marketing Director
JEM Tech Group
Clinton Township
11.2013 - Current
- Expanded marketing leadership expertise through programs like Edward Lowe Foundation’s System for Integrated Growth and MEDC Economic Gardening, applying innovative strategies to long-term business growth.
- Lead the company’s full marketing function, driving brand visibility, vendor partnerships, and pipeline growth for IT infrastructure solutions.
- Own and execute SEO, digital campaigns, and content strategy, optimizing website, email, and social media channels (FB, IG, X, LI, YT) to increase traffic, engagement, and qualified leads.
- Serve as the primary marketing partner for technology manufacturers, coordinating co-marketing campaigns, webinars, product launches, and events.
- Plan and manage industry events, tradeshows, and webinars, overseeing logistics, promotion, collateral design, and post-event lead follow-up.
- Design and produce marketing collateral including flyers, line cards, and capabilities statements, managing external vendors to maintain brand consistency.
- Oversee lead intake and CRM management, processing internal and vendor-generated leads to maximize follow-up and conversion.
- Key achievement: Led the complete company rebrand, including logo and website redesign, and consistent rollout of the new brand across all channels.
Marketing Support Specialist (Temporary)
H&K Norwood
Rochester Hills, MI
11.2012 - 12.2013
- Played a key role in streamlining marketing processes and collateral production, improving efficiency and maintaining brand consistency across multiple channels.
- Supported the Head of Marketing in creating and maintaining a 700+ page product catalog, coordinating production and shipment to ensure accuracy, consistency, and on-time delivery.
- Designed and produced a wide range of marketing materials, including flyers, brochures, sell sheets, order forms, banners, posters, and trade show panels, strengthening brand presence and supporting sales initiatives.
- Managed the monthly e-newsletter via Constant Contact, crafting engaging content that increased customer interaction and highlighted key product lines.
- Leveraged Adobe Creative Suite and professional photography to produce high-quality product images and graphics for print and digital campaigns.
- Collaborated directly with customers to assist with website registration and inquiries, ensuring a smooth user experience and fostering long-term relationships.
- Returned temporarily to assist during the marketing transition period before company relocation, supporting a smooth handoff and maintaining continuity of operations.
Marketing Specialist
Power Equipment Distributors, Inc.
Richmond, MI
05.2011 - 01.2012
- Acted as a strategic marketing advisor, aligning campaigns and materials with client objectives to maximize ROI and reinforce brand identity.
- Served as the primary marketing partner for client companies, supporting sales and marketing initiatives through creation, production, and distribution of custom marketing materials.
- Designed and produced a wide range of collateral including flyers, postcards, banners, posters, and training materials using Adobe Creative Suite 3, managing in-house and commercial printing for high-quality results.
- Coordinated direct mail campaigns to client customers, driving engagement, sales, and brand awareness through targeted, professional communications.
- Oversaw trade show planning and execution, including event selection, booking, and management of materials to ensure a polished and consistent brand presence.
- Assessed client marketing requests and developed tailored solutions that delivered measurable results, helping clients achieve their sales and marketing goals efficiently.
Marketing Support Specialist
H&K Norwood
Rochester Hills, MI
11.2006 - 05.2011
- Combined creativity, technology, and client-focused strategy to drive brand awareness, engagement, and measurable marketing impact across multiple channels and audiences.
- Sole marketing professional for the division, shaping and executing creative and high-impact marketing initiatives across digital, print, and events.
- Partnered with internal teams and field Market Managers to develop and maintain a 700+ page product catalog, coordinating production and shipment to ensure accuracy and timely delivery.
- Designed and produced a wide range of marketing collateral including flyers, brochures, sell sheets, order forms, banners, posters, and trade show panels, maintaining brand consistency across all channels.
- Managed trade show logistics, from event selection and booking to materials preparation, ensuring a professional and cohesive brand presence.
- Launched and managed a monthly e-newsletter via Constant Contact, increasing customer engagement and highlighting key product offerings.
- Collaborated on new e-commerce website implementation, providing hands-on customer support and facilitating smooth adoption across internal teams and customers.
- Created professional product photography and graphics using Adobe Creative Suite, and served as primary liaison with marketing vendors to deliver creative solutions.
- Presented innovative marketing initiatives to global HQ in Ireland, sharing best practices and collaborating on broader marketing strategies.
- Returned temporarily to assist during the division’s transition and relocation, ensuring continuity of marketing operations and knowledge transfer.
Office Administration/Marketing
Axis Systems
Auburn Hills, MI
01.2000 - 03.2005
- Acted as a strategic marketing contributor, integrating creative campaigns and structured processes to enhance brand presence, customer engagement, and operational efficiency.
- Blended creative marketing strategy with operational excellence to support customer engagement, sales initiatives, and company standards.
- Collaborated with Sales Engineers to design and produce publications that strengthened customer relationships and supported sales efforts.
- Designed, developed, and maintained the company website, ensuring accurate, up-to-date product and service information.
- Partnered with vendors to secure current marketing materials and coordinated off-site events, including trade shows and seminars, to drive business opportunities.
- Managed monthly ISO compliance reports, presenting key findings to the team and helping maintain organizational standards.
- Adapted to company transitions and restructuring, demonstrating flexibility, problem-solving, and focus on results during periods of change.
Office Administrator
Alliance Sales
Troy, MI
04.1997 - 12.1999
- Developed process-driven operational skills that support marketing project management, campaign execution, and client-focused initiatives.
- Leveraged organizational expertise and attention to detail to support outside sales professionals and ensure smooth office operations.
- Logged and maintained program specifications, entered orders, and assisted customers with inquiries, ensuring accuracy and timely responses.
- Provided phone support, filing, faxing, and general administrative tasks, maintaining efficient day-to-day office operations.
- Collaborated closely with sales representatives to support client programs, contributing to enhanced customer service and satisfaction.
- Strengthened communication, organizational, and client engagement skills, building a strong foundation for future roles in marketing and business development.
Administrative Assistant
Flex Cable
Troy, MI
06.1995 - 04.1997
- Developed process, organizational, and customer-focused skills that laid the groundwork for future success in marketing, client engagement, and project management.
- Built a strong foundation in precision, teamwork, and adaptability, supporting production and administrative operations in a fast-paced manufacturing environment.
- Began on the production line assembling industrial cable products, learning the value of accuracy, efficiency, and collaboration.
- Transitioned to office operations, managing customer labeling requirements to ensure product specifications were accurately documented and applied.
- Handled administrative responsibilities including phone support, documentation management, filing, and faxing, maintaining smooth interdepartmental communication.
- Supported daily operations through attention to detail and process compliance, enabling efficient workflow and consistent quality standards.
- Continued in this role after Flex Cable acquisition, maintaining responsibilities while adapting to organizational changes.
Administrative Assistant
ABCO Wholesale
Chesterfield, MI
09.1994 - 06.1995
- Developed attention to detail, customer service, and administrative skills that served as the foundation for future marketing and business roles.
- Gained foundational professional experience, supporting daily office operations and learning customer-focused processes.
- Assisted with filing, sample labeling, and CRM updates, ensuring accurate records and smooth workflow.
- Supported customer appreciation events, contributing to event preparation and client engagement.
- Handled general office tasks including coffee service and administrative support, building early organizational and teamwork skills.
Overview
32
32
years of professional experience
5
5
years of post-secondary education
Education
Bachelor of Science - Web Development & Design
Davenport University-Eastern Region
Warren, MI 08.2003 - 05.2005
General
Macomb Community College
Warren, MI 08.1995 - 08.1998
Skills
- Marketing Strategy & Leadership
- Brand Strategy & Rebranding
- Integrated Digital & Traditional Campaigns
- SEO & Website Optimization
- CRM & Lead Management
- Social Media Strategy (FB, IG, X, LinkedIn, YouTube)
- Content Creation & Adobe Creative Suite
- Print & Digital Collateral Design
- Event & Tradeshow Planning
- Vendor & Partner Marketing Collaboration
- Data-Driven Marketing & ROI Analysis
- Customer & Client Engagement
- Project Management & Operational Excellence
- Cross-Functional Team Collaboration
Summary
Marketing leader with a track record of driving brand growth, customer engagement, and pipeline development. Expert in full-stack marketing: SEO, digital campaigns, social media, content creation, event strategy, and vendor partnerships. Experienced in leading rebranding initiatives, integrated campaigns, and cross-functional teams, delivering measurable results and aligning marketing with business objectives. Combines creativity, technology, and analytics to develop strategies that increase visibility, strengthen partnerships, and drive revenue.
Quote
"Marketing is no longer about the stuff you make, but the stories you tell."
Seth Godin
Accomplishments
- Led full company rebrand at JEM Tech Group, including logo, website, and consistent brand rollout across all channels and social media.
- Increased qualified leads year-over-year through SEO optimization, targeted email campaigns, and digital strategy enhancements.
- Developed and launched a monthly e-newsletter at H&K, increasing customer engagement and highlighting key product offerings.
- Managed the creation and maintenance of a 700+ page product catalog, ensuring accuracy, consistency, and timely delivery.
- Planned and executed trade shows, webinars, and customer events from start to finish, strengthening client relationships and generating new business opportunities.
- Collaborated with multiple vendors and manufacturers, creating co-marketing campaigns, product launches, and promotional materials.
- Presented marketing initiatives to global HQ, sharing best practices and contributing to international strategy development.
- Led EOS (Entrepreneurial Operating System) implementation at JEM, guiding a management team through bi-weekly, quarterly, and annual processes for accountability and sustainable growth.
- Participated in growth programs including Edward Lowe Foundation’s System for Integrated Growth and MEDC Economic Gardening, applying small business strategy insights to drive innovation.
- Designed and produced print and digital collateral, including flyers, brochures, line cards, and trade show panels, maintaining high-quality, brand-consistent materials.
Hobbies
Mentoring: An opportunity to pay it forward by helping others as I was helped, guiding professional and personal growth, sharing knowledge, and supporting development.
Bowling: Competitive and social, a fun way to challenge myself while building connections.
Camping & Outdoors: Reconnecting with nature to ground myself, embrace simplicity, and find balance.
Photography: Capturing moments and experiences, combining creativity with observation to tell a story through images.
Traveling: Exploring new places, cultures, and experiences to stay inspired and broaden my perspective.
Software
Adobe Create Cloud Pro: Photoshop, Lighroom, Illustrator, InDesign, Dreamweaver, Acrobat, Firefly, Express
Canva
MailChimp, Constant Contact
CRM: Hubspot, Maximizer
ChatGPT