Christie Rosckes
Stillwater,MN
Summary
Proactive Marketing leader with demonstrated history of success in supporting a variety of clients with innovative marketing strategies. Well-coordinated and conscientious about following through with all objectives and achieving client goals. Proven ability to lead change, self-directed, resourceful and respected by peers and clients as enthusiastic, knowledgeable, and customer focused. Efficient, loyal and thrives on process improvement and quality content. Seeking next career challenge with continued growth opportunity!
Overview
21
21
years of professional experience
Work History
Marketing Director
DISCOVER STILLWATER, Convention & Visitor Bureau
Stillwater, MN
02.2012 - 03.2022
- Directed all tourism marketing efforts for DMO (destination marketing organization) of top MN destination targeting vacation traveler, corporate meeting and wedding event markets
- Established brand identity by creating logo, colors and new website with fresh photography and new robust events calendar database
- Boosted website traffic by 47% first two years and steady 400K visitors annually with over one million page views
- Grew lodging tax revenue by 86% in 8 years and number of new lodging properties expanded by two hundred rooms with two new boutique hotels, several vacation rental properties, and millions invested in new restaurants and shops
- 2019 highest year on record and post-pandemic 2021 56% more
- Built inspiring social media presence boosting brand awareness
- Facebook fans doubled in two years and Instagram hit 10K follower goal within two years without paid advertising (20K at departure)
- Curated all organic and paid content and engaged with fans daily showing ability to be spokesperson in varied settings from informative to fun live adventures like log rolling to helicopter rides
- Led efforts to expand event market business by hosting familiarization tours for professional event planners, represented Stillwater at association events and wedding fairs, and created online virtual 360 venue tours of all venues (2 million views)
- Won MN Meetings & Events Magazine Best Small CVB Award 4x
- Published seven official visitor guides managing entire project from hiring graphic designers and printers to writing internal content and photo selection as well as sold all display ads
- Lowered design costs, expanded guide three times, including adding centerfold bike trail map, and increased distribution by 40%, ad sales revenue by 79%, and profits by 92%
- Provided exceptional customer support via phone, email, and social media to leisure market visitors, event and group travel planners, and wedding couples
- Pitched annual marketing plan and budget allocation for Board approval. Implemented digital and traditional media advertising campaigns collaborating with variety of media vendors
- Directed concept and design for ad layouts, articles, social media, and video shoots including scouting locations and securing volunteer models and actors to reduce cost for non-profit
- Highlighted diverse experiences and inclusive content
- Proudly served as tourism liaison with small business owners (restaurants, venues, retail, hotel, attractions, festivals), board of directors, city council, community organizations, and media
- Created innovative strategies to drive customer engagement.
- Communicated with stakeholders and customers via blog and email newsletter (added 25K subscribers)
Caregiver & Server
PERSONAL FAMILY LEAVE
Stillwater, MN
03.2010 - 04.2012
- Caregiver for two young children during transition to new town
- Healthcare coordinator for complex medical needs of special needs daughter (appointments, supplies, equipment, insurance, accessible housing remodel, and nursing care hires)
- Worked in hospitality evenings and weekends
Program Consultant & Marketing Specialist
SCHOOLS FOR ENERGY EFFICIENCY
White Bear Lake, MN
09.2004 - 03.2010
- Managed multiple aspects of start-up business (sustainability management program for K-12 schools) including program content development, client consultation/sales, implementation/training, event planning, and marketing
- Consulted with school district executives and facilities managers to implement custom energy management plan for their schools
- Led many MN districts to millions in utility cost savings
- Initiated new program content writing/layout/editing/graphic design direction of technical guides, awareness campaigns, recognition program, educational tools, and training
- Improved quality of deliverables and cut printing costs in half while utilizing environmentally conscious print options
- Established consistent client communication via e-newsletters and created member’s-only website resource
- Event planner and presenter for peer exchange meetings, green industry tours, and on-boarding
- Promoted program accomplishments and applied for and won four major award applications that led to national, regional, and local honors including ENERGY STAR Partner of the Year
- Responsible for initial sales contract, renewals, and billings for assigned clients
- Represented company at tradeshow and industry association meetings
- Collaborated with President of company on presentations for business development. Shaped local and nationally respected reputation - client base tripled within two years
Senior Communications Coordinator
VERSA-LOK RETAINING WALLS/PATIO TOWN/VILLA LANDSCAPES
Oakdale, MN
09.2001 - 09.2004
- National landscape product with three local retail supply locations and landscape design services
- Collaborated with corporate product marketing department to create national advertising campaigns and sales support materials for building industry product lines and served as local marketing coordinator for Twin Cities retail locations
- Actively contributed in conceptual meetings for sales instructional tools and national branding campaign planning for architect, engineer, contractor as well as consumer markets
- Co-developed advertising strategy and coordinated schedule for three retail hardscapes locations in metro area
- Planned grand opening for new retail location including creative names and descriptions for outdoor walking garden tour signage
- Developed and presented executive sales team training and educational presentations for licensees
- Coordinated content for websites and proofed materials for national parent company
- Assisted with initial brand concept, naming, logo, and launch of new line of paving stones.
Education
Bachelor of Science - Business Marketing
UNIVERSITY oF WISCONSIN – La Crosse
La Crosse, WI05.2001
Skills
- Client Relationship Management
- Marketing & Advertising Strategy
- Content Development
- Digital Marketing & Communications
- Customer Service
- Copywriting & Art Direction
- Website Management
- Brand Development
- Public Speaking & Media Relations
- Organizational Management
- Event Planning
- Ad Sales & Publishing
- Social Media & Influencer Marketing
Technology
Microsoft Office Suite (PowerPoint, Word, Excel), G-Suite, WordPress, MailChimp, Insightly, Hootsuite, Facebook, Instagram, TikTok, LinkedIn, Google Analytics
Timeline
Marketing Director
DISCOVER STILLWATER, Convention & Visitor Bureau
02.2012 - 03.2022
Caregiver & Server
PERSONAL FAMILY LEAVE
03.2010 - 04.2012
Program Consultant & Marketing Specialist
SCHOOLS FOR ENERGY EFFICIENCY
09.2004 - 03.2010
Senior Communications Coordinator
VERSA-LOK RETAINING WALLS/PATIO TOWN/VILLA LANDSCAPES
09.2001 - 09.2004
Bachelor of Science - Business Marketing
UNIVERSITY oF WISCONSIN – La Crosse
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