Summary
Overview
Work History
Education
Skills
Certification
Timeline
BusinessAnalyst

Christina Anderson

Summary

Skilled Business Development leader offering 15 years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Manager of Business Development

Qualifacts
07.2022 - 01.2024
  • Increased Enterprise New Logo business by 75% from the previous year
  • Chartered the Mid-Market and Upsell Business Development teams to see a revenue of 300K and 100K in their first year against a 150K and 45K goal
  • Developed growth strategy focused on financial gain, conducted research to identify new markets and customer needs, promote the company's products/services addressing or predicting clients' objectives
  • Achieved departmental goals by developing and executing strategic plans and performance metrics.
  • Developed entry level staff into valuable salespeople, Increased team productivity by implementing streamlined processes and effective communication strategies.
  • Guided business development representative with communication and negotiation skills, building rapport, time management and market knowledge
  • Trained for proficiency with CRM software.
  • Managed a diverse portfolio of clients, maintaining strong relationships and ensuring high levels of customer satisfaction.

Director of Sales Operations and Marketing

Elevos
05.2019 - 07.2022
  • Promote company products and services, develop plans and strategies, manage the sales team, organize and maintain sales operations and manage sales budget
  • Achieved regional sales targets through effective territory management and relationship building with key clients.
  • Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
  • Take charge of recruiting and hiring sales staff, motivating the sales team to achieve workplace goals, developing sales training programs, and monitoring market and competitor activity
  • Improve customer satisfaction by anticipating consumer needs, identifying where improvements can be made, managing detailed sales expectations, and planning accordingly
  • Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.

Eastern Regional Sales Executive

Quantros, LLC
01.2018 - 05.2019
  • Conducted market research to identify selling possibilities and evaluated customer needs, Prepared and delivered appropriate presentations on products and services
  • Increased regional sales by developing and implementing strategic sales plans.
  • Actively sought out new sales opportunities through cold calling, networking and social media, attended trade exhibitions, conferences and meetings
  • Reviewed sales performance per myself and business development representative, negotiated contracts, packages and pricing
  • Aimed to achieve monthly / annual targets.

Regional Sales / Marketing Development Manager

Brightree, LLC
01.2016 - 01.2018
  • Increased new customer sales by 27% by directly growing a Sales/Marketing development team
  • Generated the highest volume of new accounts companywide.
  • Responsible for overseeing nurturing and development of new business prospects, with a team of two marketing and one sales development representative, through multiple education and marketing efforts
  • Worked with marketing to identify key areas where the company can improve and /or should expand resources and maintain direct correspondence through webinars, cold calls, industry events and more
  • Developed comprehensive marketing plans for product launches, resulting in successful market entry and increased revenue.
  • Trained and managed sales life-cycle, current product knowledge CRM, and collaboration tools, such as Salesforce, GoToMeeting/Webinar, and others
  • SaaS-based software solutions follow the natural workflow of providers to automate and improve how they manage their businesses.
  • Increased brand visibility by implementing targeted marketing campaigns and strategic partnerships.

Sales Development Representative

Navicure, Inc
01.2012 - 01.2016
  • Generated $770,000 in WON bookings, 163 % attainment of yearly quota.
  • Responsible for nurturing and developing new business prospects through education and marketing
  • Work with marketing to identify key areas where the company can improve and /or should expand resources
  • Maintain direct correspondence through webinars, cold calls, industry events and more, Mentored and trained new employees.
  • Increased sales leads by implementing targeted outreach strategies and personalized followups.
  • Developed strong relationships with key decision-makers through consistent communication and rapport-building efforts.

Education

Juris Masters in Healthcare Law -

Liberty University
Lynchburg, VA
12.2022

Bachelors of Science (BS) -

Brenau University
Gainesville, GA
12.2013

Skills

  • Salesforce CRM
  • SaaS Optics
  • Sugar CRM
  • ZoHo CRM
  • SAP CRM EagelSoft
  • Dentrix
  • Marketo
  • Pardot
  • EchoSign
  • DASS
  • Shoretel
  • Nextiva
  • Citrix
  • Outlook
  • Adobe
  • Microsoft Word
  • PowerPoint
  • Teams
  • Excel Proficiency
  • Strategic Planning
  • Expense Tracking
  • Staff Development
  • Workforce Management
  • Verbal and Written Communication
  • Team Leadership
  • Time Management
  • Brand Management
  • Salesforce Management
  • Expectation Setting
  • Sales Management
  • Customer Relationship Management (CRM)
  • Organizational Skills
  • Risk Management
  • Process Improvement
  • Quality Assurance
  • Effective Communication
  • Decision Making
  • Revenue Forecasting
  • Employee Development
  • Employee Coaching and Mentoring
  • Teamwork and Collaboration
  • Business Analysis and Reporting
  • Team Development
  • Scheduling and Coordinating

Certification

  • Certified Nursing Assistant (CNA) – Maxwell High School of Technology (2005)
  • Certified Dental Assistant (DNA) – Gwinnett Dental Career Academy (2007)
  • Tom Freeze – Question Based Selling Training (2013)
  • Miller-Heiman Alumni – Strategic Selling and Conceptual Selling (2014)
  • Customer Service Training - Connect, Consult, Complete (2015)
  • Q University – Standard Hospital Quality Rating (2018)

Timeline

Manager of Business Development

Qualifacts
07.2022 - 01.2024

Director of Sales Operations and Marketing

Elevos
05.2019 - 07.2022

Eastern Regional Sales Executive

Quantros, LLC
01.2018 - 05.2019

Regional Sales / Marketing Development Manager

Brightree, LLC
01.2016 - 01.2018

Sales Development Representative

Navicure, Inc
01.2012 - 01.2016

Juris Masters in Healthcare Law -

Liberty University

Bachelors of Science (BS) -

Brenau University
Christina Anderson