Christina Banks

• Consistently meet or exceed quota, generating over $55 Million in billings to date
• Prospect new accounts (4 new logos added YTD), while building long-term relationships with key existing accounts including Chili's, Five Guys, Red Robin, On The Border and la Madeleine
• Create and present needs-based solutions to clients using industry knowledge, market trends and Cardlytics analytics insights
• Develop business plans that strategically build account revenue while accurately forecasting business impact
• Work collaboratively with cross-functional teams to drive revenue growth with new and existing accounts
• Self-motivated to drive results - remote employee based in New Braunfels, TX (Cardlytics headquarters in Atlanta, GA)

• Led interdepartmental team to integrate three loyalty programs into a "one card" program for Landry's extensive brand portfolio
• Project Manager for customer-facing Landry's Select Club app, and an in-house app to assist store managers with club inquiries
• Developed and maintained all program materials, including guest collateral and emails, in-store training materials, website and app content
• Collaborated with brand managers and operations to create and execute revenue generating marketing offers, focused on guest retention and frequency
• Developed annual survey to gauge member satisfaction, communicating results and recommended actions to senior leadership based on guest feedback
• Primary lead in all customer service inquiries, focused on guest issue resolution, customer communications and customer service scripting
• Worked with restaurants to grow program enrollment, increasing membership from 100K in August 2010 to 1.5 Million members in September 2014

• Led a team of 15 employees in the execution of 75-80 monthly marketing campaigns for 4 Atlantic City properties (Caesars, Harrah's, Bally's and Showboat), with an annual production budget of $32 Million
• Recipient of Harrah's distinguished Chairman's Award for Superior Team Results in 2007 after implementing strategic bundling and postage savings initiatives, resulting in an average monthly savings of $400K
• Managed the utilization of Harrah's database capabilities, developing the criteria and reinvestment matrices for Atlantic City marketing campaigns
• Recommended offer test strategies to increase programmatic profitability, presenting results to senior management
• Provided creative direction for all collateral to ensure customer relevance, informational accuracy and adherence to brand standards
• Responsible for the selection and maintenance of ongoing relationships with external vendors

• Led all aspects of on-property marketing operations: Promotions, Total Rewards, Direct and Database Marketing
• Responsible for marketing calendar development, from initial concept, proforma creation, criterial selection, program deployment and post-program analysis
• Developed marketing strategies and programs that increased market share and profitability while maintaining guest satisfaction, efficient operations and gaming regulation compliance

• Invited to participate in full-year program after completing President's Associate summer internship in 2003
• Successfully completed rotational projects in Human Resources, Table Games, Customer Service and Marketing

(previously Scudder Investments and acquired by Zurich Investments)

• Developed and coordinated custom communications and education programs for 18 clients with retirement assets ranging from $50-$700 Million
• Proposed and implemented and online communications solution for the Scudder Investments retirement plan, reducing print production spend by 80%
• Created print, video and web-based collateral to increase investment knowledge and plan participation

• Analyzed nondiscrimination testing data and completed IRS form 5500 for plan sponsors and auditors within IRS mandated deadlines