Summary
Overview
Work History
Education
Skills
Timeline
Generic

Christina Escobar

Cedar Grove,NJ

Summary

Passionate and creative marketer who strives to deliver impactful campaigns that support the company's objectives and brand identity. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities.

Overview

11
11
years of professional experience

Work History

Integrated Marketing Manager

Aeropostale
New York, NY
04.2022 - Current
  • Developed and implemented integrated marketing plans for various products, services and events.
  • Collaborated with cross-functional teams to develop creative strategies that align with business objectives & market trends.
  • Oversaw budgeting processes related to marketing initiatives.
  • Monitored competitor activity to stay ahead in the marketplace.
  • Analyzed current campaigns to identify areas of improvement in performance metrics.
  • Cultivated business partnerships to build lasting relationships with internal and external parties.
  • Oversee in store & ecommerce creative timelines to deliver projects on schedule.

Assistant Marketing Manager

Aeropostale
Lyndhurst, NJ
11.2016 - 03.2022
  • Organize and maintain marketing team tools including calendars, creative briefs and seasonal arsenals.
  • Evaluated and reported on campaign performance to relevant stakeholders and leadership across organization.
  • Supervised creation of marketing materials and collateral.
  • Delivered marketing strategy updates to upper-level management.
  • Assessed projects against budgets and timelines, keeping team and assignments on task.
  • Provided support in creating presentations related to upcoming marketing projects.

Construction Coordinator

Aeropostale
Lyndhurst, NJ
04.2016 - 11.2016
  • Prepare agendas for weekly architect meetings and provide recaps to all business partners.
  • Update the construction schedule on an ongoing basis to ensure accuracy for vendors, general contractors, and internal teams.
  • Responsible for tracking and collecting closeout packages from the general contractors after the completion of each assignment.
  • Provide thorough auditing and analysis of construction costs.
  • Forecast the construction department budget on a monthly base.

Special Events Coordinator

BC International Group
Totowa, NJ
06.2015 - 03.2016
  • Create calendar & schedule trunk shows on a quarterly basis.
  • Compiled budget estimates and managed event invoices to meet company financial standards.
  • Coordinated the shipping of featured merchandise for truck shows and personal appearances.
  • Assisted in developing marketing materials such as invitations, brochures or flyers promoting upcoming special events.

Sales & Customer Care Consultant

Net-A-Porter Group LLD
Mahwah, NJ
03.2013 - 06.2015
  • Elevate customer awareness of new services and products.
  • Liaised between customers and retail buyers to expedite orders and meet customer demands.
  • Developed customer-specific solutions to address their individual needs and concerns.
  • Responded promptly to all incoming emails, phone calls, and online chats from customers.

Education

Bachelor of Arts, Business Administration - Fashion Studies Minor

Montclair State University
Montclair, NJ
01.2012

Semester Abroad -

American University of Rome
01.2010

Skills

  • Project Management
  • Campaign Performance Tracking
  • Vendor Negotiations
  • Strategic Planning
  • Market Research Analysis
  • Consumer Focused
  • Multi-channel Marketing
  • Calendar Management
  • Marketing Analytics
  • Mondaycom, Microsoft Suite, Google Drive Programming

Timeline

Integrated Marketing Manager

Aeropostale
04.2022 - Current

Assistant Marketing Manager

Aeropostale
11.2016 - 03.2022

Construction Coordinator

Aeropostale
04.2016 - 11.2016

Special Events Coordinator

BC International Group
06.2015 - 03.2016

Sales & Customer Care Consultant

Net-A-Porter Group LLD
03.2013 - 06.2015

Bachelor of Arts, Business Administration - Fashion Studies Minor

Montclair State University

Semester Abroad -

American University of Rome

Similar Profiles

CREATE PROFILE
Christina Escobar