Christina Hollingsworth
Marin County,CA
Summary
Highly Motivated to Relocate to Florida Experienced Sales and Marketing Leader & Professional in the health care industry with the ability to create strategic relationships with industry partners to achieve a common goal involving the overall well-being of the patient/resident and increasing census. Excellence in branding and campaign development. Highly skilled in sales conversion and developing relationships. Specializes in Staff Development and Operations in Leadership. Excellent communicator in both writing and verbal presentations. Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage 12 years of marketing experience to take on dynamic new role in the health care and senior living industry.
Overview
36
36
years of professional experience
1
1
Certification
Work History
Regional Sales and Marketing/Operations Specialist
WellQuest Senior Living, LLC
05.2019 - Current
- New Development/Lease Up, Branding and Marketing Development to Increase Census at multiple sites, Establishing and Retaining Professional Relationships, Business Development, Supervision of Overall Operations, Staff Development and On-Boarding, Implementation of company policy and procedures to ensure standards and mission are being upheld, Collaborating with corporate office leadership to promote the overall daily operations and business development of multiple sites, Assist with the overall operations of the Northern Region, Reports to President and Vice President of the company, including property owners and Regional Directors of Operations, Supports Executive Directors and site leadership teams
Community Relations Director/Sales Director/Operations Director
New West Haven Senior Living
06.2018 - 05.2019
- Responsible for Marketing and Sales direction for placement in an assisted living community, Created Strategic Marketing plans, Cultivated relationships with Healthcare Providers, Lead Generation, Business Development, Managed Operations of ALF, Providing Support Services and Case Management, Strong Presentation Skills, Entrepreneurial Spirit
Regional Program Director and Regional Mentor
Empire Ranch Alzheimer's Special Care Center/JEA Senior Living
04.2017 - 06.2018
- Managed and Created Programming for Individuals with Dementia, Training of Staff regarding Meaningful Moments Program, Outreach and Training to Professionals and Public Services, Marketing development, Social Media communications, Provide Support Services for Family's, Manage Volunteer Program, provide overall Supervisory duties, Mentored Program Directors at sites within Northern CA region, Developed Programming for company sites, Spearheaded Pilot Programming
Life Enrichment Director
Greenhaven Estates/Frontier Management
05.2016 - 04.2017
- Managed and Created Overall Programming for Assisted Living and Memory Care, Provided Marketing and Outreach Services, Managed Overall Well-being of Individuals 55+, Created and Provided Training for Staff, Coordinated Staffing and Scheduling of Team and Programming Services, Managed Transportation
Operations Manager
9Round Fitness Inc.
08.2015 - 05.2016
- Managed Overall Operations, Marketing and Sales, Personal Training Implementing Exercise Programming for individuals 50
Director of Social Services (5 Property Portfolio)
LifeSTEPS/Non-Profit in accordance with SHRA
04.2015 - 08.2015
- Managed Overall Health, Mental and Social Services of Seniors and Disabled Adults living in low-income housing, Provided Case Management and Financial Counseling Created Social and Activity Programming, Coordinated with Community Organizations for Health, Mental, Social and Financial Management
Director of Memory Care
Brookdale Senior Living (formerly Emeritus)
05.2014 - 04.2015
- Managed Overall Functions and Staffing of Memory Care Unit, Managed Overall Care of Seniors with Dementia/Alzheimer's Disease, Created Social and Activity Programming for Resident's with Dementia/Alzheimer's Disease, Responsible for Enrichment Programming within AL and Memory Care Communities, Created Music Therapy Programming for Seniors with Dementia, Professional Relations with Physicians and Medical Staff, Created and Provided Training to Staff and Resident Families, Discharge Planning
Wellness Coordinator (Promotion)
Emeritus Senior Living
05.2014 - 04.2015
- Coordinated Overall Care of Services for Seniors within the ALF, Created Programming for Seniors, Coordinated Activity Programs for AL And Memory Care Communities, Coordinated Services for Seniors with Dementia/Alzheimer's Disease, Coordinated Activity Programming with Volunteer Services
Office Manager, Marketer, Sales Representative
Lucero's Roofing Inc.
09.2012 - 05.2014
- Office Management, Payroll, A/R, A/P, Marketing, Sales
Sales Representative
Apptology Inc.
06.2012 - 05.2014
- Sales and Marketing for App development for Small Businesses
Senior Level Social Worker
Hillsborough County Aging Services
01.1994 - 01.2000
- Managed 125+ Caseload, Provided Supervision at Adult Day Care Centers (Tampa, Ruskin, FL), Home-Assessment and Evaluation, Discharge Planning, Created Social and Physical Health Programming for Seniors with Dementia, Community Outreach
Director of Social Services
Hospice of Hillsborough
01.1994 - 01.1995
Psychiatric Counselor/Crisis Unit/Addictive Disease
Vista Pavilion Mental Health Center
01.1991 - 01.1993
Psychiatric/Crisis Care Technician
Charter Psychiatric Care Center
01.1989 - 01.1990
Education
BS Gerontology -
University of South Florida
Tampa, FL01.1995
Skills
- Robust Book of Business including Hospitals, Skilled Nursing Care Centers and Assisted Living communities
- Proven Leadership quality's & abilities across a wide variety of industry sub-groups
- Knowledge of Title 22, including RCFE Licensure Certified Dementia Care Practitioner
- Experienced Memory Care Director
- Excellence in Social Media promotion/branding
- Proficient in CRM's Sherpa, Yardi, Windows, SharePoint, Excel, Outlook, PowerPoint, Welcome Home, Real Page, One Day and Sales Mail
- CRM Management
- Social Media Marketing
- Conversion Optimization
- Product marketing
- Creative Direction
- Demand forecasting
- Performance reporting
- Sales Funnel Optimization
- Partnership Development
- Influencer Marketing
- Campaign Management
- Landing Page Design
- Customer Segmentation
- Competitive Analysis
- Promotional planning
- Web Analytics
- Mobile marketing
- Google Analytics
- Paid Search Campaigns
- Direct Mail Campaigns
- Community Management
- Time Management
- Scheduling
- Strategic Planning
- Digital Marketing
- Customer research
- Client Needs Assessment
- Graphic Design
- Project Management
- Sales Strategies
- Branding
- Sales expertise
- Social Media Management
- Market Trends
- Vendor Relations
- Communications management
- Business Development
- Market Analysis
- Market Trend Analysis
Certification
- Certified Dementia Care Practitioner
- RCFE License
- Medication Technician Certification
Timeline
Regional Sales and Marketing/Operations Specialist
WellQuest Senior Living, LLC
05.2019 - Current
Community Relations Director/Sales Director/Operations Director
New West Haven Senior Living
06.2018 - 05.2019
Regional Program Director and Regional Mentor
Empire Ranch Alzheimer's Special Care Center/JEA Senior Living
04.2017 - 06.2018
Life Enrichment Director
Greenhaven Estates/Frontier Management
05.2016 - 04.2017
Operations Manager
9Round Fitness Inc.
08.2015 - 05.2016
Director of Social Services (5 Property Portfolio)
LifeSTEPS/Non-Profit in accordance with SHRA
04.2015 - 08.2015
Director of Memory Care
Brookdale Senior Living (formerly Emeritus)
05.2014 - 04.2015
Wellness Coordinator (Promotion)
Emeritus Senior Living
05.2014 - 04.2015
Office Manager, Marketer, Sales Representative
Lucero's Roofing Inc.
09.2012 - 05.2014
Sales Representative
Apptology Inc.
06.2012 - 05.2014
Senior Level Social Worker
Hillsborough County Aging Services
01.1994 - 01.2000
Director of Social Services
Hospice of Hillsborough
01.1994 - 01.1995
Psychiatric Counselor/Crisis Unit/Addictive Disease
Vista Pavilion Mental Health Center
01.1991 - 01.1993
Psychiatric/Crisis Care Technician
Charter Psychiatric Care Center
01.1989 - 01.1990
BS Gerontology -
University of South Florida
- Certified Dementia Care Practitioner
- RCFE License
- Medication Technician Certification
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