Christina Andrews

• Lead enterprise content and communications strategy for a Fortune 500 organization, overseeing website content, long-form assets, earned media, social media, and executive thought leadership.
• Design and implement an AI-enabled marketing operating model, building a governed ecosystem of specialized AI agents to improve planning, content development, and operational efficiency.
• Own the strategic roadmap and editorial vision for multi-channel marketing initiatives supporting brand leadership, demand generation, and customer engagement across priority industries.
• Direct the earned media and thought leadership program, maintaining 75%+ share of voice and generating millions of monthly impressions across trade and traditional media.
• Lead corporate social media strategy, growing enterprise audiences from ~10,000 to nearly 300,000 followers while establishing governance and performance standards.
• Oversee the development of 1,000+ owned content assets and dozens of industry and solution pages supporting enterprise growth initiatives.
• Manage one direct report and multiple agency partners while serving as a trusted advisor to executive stakeholders on brand positioning, communications strategy, and marketing innovation.

Previous Roles at United Rentals: Social Media & Content Marketing Manager; Digital Marketing Specialist

• Revamped ecommerce systems to improve messaging clarity, lead distribution efficiency, revenue tracking, and overall sales performance.
• Wrote and distributed industry-specific content for bi-weekly partnership newsletters.
• Trained, coached, and managed a team of industry solutions experts to support revenue growth and customer success.
• Tracked and reported company revenue data and evaluated industry trends.

• Managed magazine-quality content distribution programs for Fortune 500 clients.
• Built and maintained relationships with publishers and industry leaders.
• Cultivated SEO opportunities through high-quality, on-page content development.