Rossana Estrada

BRP is a top 20 insurance broker delivering tailored insurance and risk mitigation to 1.2+ million clients.

• Bolster sales’ adoption of marketing assets through content hub, generating $1M of revenue in first quarter of rollout
• Enhance visibility of 30 key sales teams through integrated marketing plans that support account based sales strategy
• Overhauled and SEO optimized copy across 60+ web pages for new brand, collaborating with highly cross-functional teams
• Supervise content strategy for brand consolidation of 54 entities across U.S., spanning all areas of insurance
• Deliver thought leadership content that generates thousands of likes and countless impressions across socials.

• Manage and mentor 3 team members and several outsourced writers across geographies, ensuring team meets OKRs
• Align team with internal and external stakeholders to execute transition to new brand, overseeing 600+ assets
• Launched competitive intel program to leverage market insights for differentiated positioning of services and products
• Led roll out of new content hub for 1000 users that improves access to collateral and aligns content with sales cycle
• Cross-functionally collaborate with teams to build go-to-market strategies and campaigns for products and upsell opportunities.

• Spearhead development of content calendar across multiple lines of business and help manage its timely execution
• Publish long and short form B2B/B2C content with distinct messaging for varying personas, pain points, and products
• Collaborate with Marketing, Sales, and other business units to distill insights for thought leadership content and positioning
• Produce average of 16 pieces per month (500 to 1500 words each), all while ensuring accuracy and optimizing for SEO
• First hire, assisted in onboarding of new team members by creating training assets and documenting internal processes.

DIS is a managing general agent that partners with health insurance carriers to deliver affordable employee health benefits.

• Manage content creation, garner competitive intelligence, and identify buyer personas to develop refined collateral
• Established lead handoff workflow with Sales, delivering 10% increase in qualified leads month over month
• Own delineation of department processes and development of internal documents for cross-functional alignment
• Measure effectiveness of content and collaborate with business leaders to improve product launches and positioning
• Led migration project from legacy system to Salesforce and ensured data integrity for 50,000+ contacts.

Signal Sciences is a cybersecurity, B2B SaaS company that protects critical web applications for Fortune 500 companies.

• Drove adoption of enhanced messaging across BDR team, generating $12 million in new opportunities per quarter
• Optimized outreach by analyzing open rates, CTR, A/B tests, and buyer profiles, increasing open rate from 40% to 55%
• Developed effective partner referral program collateral by following market trends, competitors, and differentiators
• Broke into 90 key accounts, hit 250+calls/week, and managed 450+ prospects/month while toggling various priorities
• Cut onboarding time for new hires from 90 to 60 days by documenting processes and consolidating training materials.

Brought onto a grant-funded project that connected high-need children to healthcare resources, including dentists and doctors.

• Liaised with faculty, staff, and vendors to design SEO-optimized, on-brand digital and print marketing collateral
• Copy edited and co-wrote research proposals, including successful $18 million grant application
• Created 11 education modules and teaching materials for volunteers compliant with HIPAA, USDA, and USC guidelines
• Delineated approaches and processes for consistent development and distribution of content to key personas
• Struck alliances with 78 partners and exceeded goal of enrolling 800 children/month via multi-channel campaigns

POV is a nonprofit crisis agency that provides mental health resources to survivors of sexual assault and domestic violence.

• Managed social media, monitored online presence, and built social media calendar to drive program awareness
• Created presentation and education materials for 12-unit curriculum implemented across 15 community sites
• Originate content and drive engaging storytelling to build relationships with community members and partners
• Oversaw organization and workflow for storing and sharing internal and external communications assets
• Ensured consistent brand messaging across online, print, and video collateral by collaborating with leadership