Christina Martin
Swansea,IL
Summary
Highly motivated Digital Marketing Strategist and Content Creator, with proven track record of producing results. Works well independently as well as collaboratively. Adept at managing multiple projects while producing successful outcomes.
Skills include:
- Extremely comfortable with Digital Marketing practices such as branding, on-page SEO, local SEO, social media content strategies, website development (Wordpress: Divi, & Elementor, Squarespace, Eucwid, Wix), and Creatives development (Canva, Artistly.Ai), Email Builders (ConstantContact, Mailchimp), Scheduling tools (Buffer, Plann, Later, Loomly, Publer)
- Thrives in dynamic, quick-change environments and known for proactive approaches and problem-solving
- Managing large-scale projects and teams is second nature.
Overview
19
19
years of professional experience
Work History
Digital Marketing Strategist
Self Employed Services
Swansea, IL
01.2023 - Current
- Increased website traffic by. 155% within the first 6 months of correcting on-page SEO for client website.
- Conducting keyword research, initiated geo-targeting strategies and keyword research.
- Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
- Led projects to diversify strategies and revitalize social media presence.
- Boosted brand awareness by developing and implementing comprehensive digital marketing campaigns.
- Conducted client training for social media platforms for optimal engagement, rebranded, conducted trainings on targeting ideal customers, creating content that would resonate with their ideal audiences, improving local brand awareness.
- Designed visually appealing landing pages that effectively communicated benefits and increased conversions.
- Optimized email marketing efforts through A/B testing, segmentation, and personalized messaging.
- Implemented effective remarketing strategies targeting past website visitors who did not convert during their initial visit.
- Led content creation efforts, including blog articles, videos, infographics, to showcase client as industry leader.
- Updated outdated websites with modern designs, ensuring responsive sites and mobile-readiness
- Integrated social media platforms into website designs, encouraging users to engage with brands beyond their standalone sites.
- Served as Implementation Lead and authoritative source for onboarding new management system.
- Managed risk assessments during implementations by analyzing potential issues early on in the planning phase.
Digital Marketing Volunteer
Studio L Dance Center
Fairview Heights IL
01.2016 - Current
- Conducted thorough competitor analyses to identify gaps in the market and capitalize on unique selling propositions effectively.
- Enhanced email marketing effectiveness with personalized content, segmented lists, and compelling subject lines.
- Boosted website traffic with search engine optimization strategies and keyword-rich content creation.
- Developed comprehensive marketing plans to drive sales growth in alignment with company objectives.
- Increased brand awareness by creating and executing targeted digital marketing campaigns.
- Ensured a cohesive brand voice across all digital touchpoints by adhering to established guidelines consistently.
Digital Project Manager
Self Employed Services
Online
11.2008 - 08.2011
- Developed comprehensive project plans outlining scope, timeline, resources, and milestones for successful project completion.
- Various copywriting projects for landing pages, blogs and websites
- Managed implementation of start-up organizations,
- Developed promotional, joint venture and affiliate campaigns for various marketing techniques for clients' specific project needs,
- Negotiated contracts with clients, ensuring clear communication of project scope and expectations for both parties.
- Adapted quickly to changing demands or unforeseen challenges within project''s scope without compromising results.
Business Assistant
Family Dentistry of Arnold
Arnold MO
03.2008 - 07.2008
- Organize and maintain all necessary functions associated with operating the front office, Coordinate patient scheduling for two dentists and two dental hygienists to meet daily production goals, Facilitate financial needs of office by preparing and presenting treatment plans to patients and gaining case acceptance, Maintain accounts receivable control and aging, monitor accounts receivable ratio and process necessary credit and debit adjustments to patient accounts, Create and send monthly billing statements, contact and collect on past due accounts, Track all insurance claims to ensure payments are received timely
Office Manager
Metro Investigations, Inc.
Swansea IL
03.2005 - 07.2007
- Executive assistant to the President, maintaining schedule, travel and communications, Created and implemented new incentives and procedures for employees to increase profitability, Monitored and processed all account receivables and account payables while analyzing future projections for revenue, Reconciliation of all accounts monthly, Completed a cost/revenue analysis per employee each billing cycle, Created bi-weekly billing invoices to attorneys, Main liaison for all vendors, outside contacts, and attorney offices and managed daily operations of office, Monitored staffing needs, recruited and interviewed prospective employees, and processed all changes in staffing, benefits and pay rate changes
Education
Master of Science - Health Services Administration
University of Central Florida
Orlando, FL05.2001
Bachelor of Science - Health Services Administration
University of Central Florida
Orlando, FL05.1998
Skills
- Effective Communication
- Group leadership
- Personable and friendly
- Content Strategy
- Competitor Analysis
- Customer Segmentation
- Retargeting Campaigns
- Campaign Management
- Strategic Planning
- Copywriting
References
References available upon request
Timeline
Digital Marketing Strategist
Self Employed Services
01.2023 - Current
Digital Marketing Volunteer
Studio L Dance Center
01.2016 - Current
Digital Project Manager
Self Employed Services
11.2008 - 08.2011
Business Assistant
Family Dentistry of Arnold
03.2008 - 07.2008
Office Manager
Metro Investigations, Inc.
03.2005 - 07.2007
Master of Science - Health Services Administration
University of Central Florida
Bachelor of Science - Health Services Administration
University of Central Florida