Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Christina Martinez

Waianae,HI

Summary

Accomplished Senior District Leader with 13 years of success driving revenue growth and operating contribution through attainable, yet aggressive goal setting, and data driven execution. Forward thinking leader skilled in analyzing financial performance to implement strategic development plans that increase total sales, retail, and guest count.

Known for building cohesive, high performing districts by fostering a “One Team” culture rooted in accountability, collaboration, and results. Highly respected leader with a strong track record of recruitment and retention, supported by long standing partnerships with beauty schools across the Hawaiian Islands. Recognized as a top ranking brand ambassador, consistently ensuring brand excellence through a customer focused lens.

Overview

33
33
years of professional experience

Work History

Senior District Leader

Gills Salons
Honolulu, Hawaii
05.2021 - Current

District Leader overseeing 7 locations with a team of 40–50 stylists and 7 managers, currently leading the Leeward Division on Oʻahu, including the Premium Brand ReflectionZ Salon. Responsible for driving performance against targeted goals and KPIs, upholding brand standards, managing customer relations and escalations, conducting audits and asset protection reviews, and recruiting future beauty professionals.

Proven leader in developing high performing teams by hosting manager development classes focused on building business acumen, operational excellence, and people leadership. Successfully support a high volume district with an All Star team that continues to achieve year over year growth.

Bringing 13 years of multi unit leadership experience, with a strong ability to communicate effectively, provide strategic guidance, and adapt quickly to resolve challenges. Known for fostering a positive, inclusive environment where employees are empowered to thrive, grow, and deliver exceptional guest experiences.

Senior District Leader

Regis Corporation
Honolulu & Maui, Hawaii
12.2012 - 08.2020

District Leader overseeing 12 salons with 75–100 stylists, accountable for developing salon managers, and driving sales strategies to strengthen business acumen. Led Territory Manager Leadership Classes for 5 years, building a pipeline of high performing leaders.

Established a culture of high performance teams focused on comp sales growth and achievement of targeted goals. Ensured brand excellence through regular announced and unannounced salon visits. Championed the Beauty School partnership initiative, strengthening industry relationships, and recruiting top talent. Known for mentoring leaders into strategic planners who consistently maximize KPI performance.

Manager Ewa Beach Salon

Regis Corporation
'Ewa Beach, Hawaii
07.2008 - 12.2012

Led a high performing team of 12–15 stylists in a high volume salon, achieving Golden Circle Status. Drove year over year customer growth, increasing monthly comp sales from $30K to $50K over three years. Fostered a positive, motivating environment that elevated stylist performance and professional growth, while consistently upholding the Supercuts Vision and Mission.

Master Stylist & Stylist

Franchised Owned overtaken by Regis Corporation
'Ewa Beach, Hawaii
10.1992 - 06.2008

Master Stylist, Ewa Salon: Regis Corporation, July 2006 - June 2008.

Stylist Pearlcity Salon: Franchised Owned, Oct. 1992 - Oct. 1997

Delivered exceptional guest services using Supercuts techniques, maintaining a clean, organized, and detail oriented workstation. Consistently provided an elevated customer experience while strengthening technical expertise through ongoing seminars and recertifications. Built a loyal clientele to become the highest requested stylist, achieving strong SPH performance.

Education

Trade School - Cosmetology

Hollywood Beauty College
Honolulu, HI
05-1991

High School Diploma -

Waianae High School
Waianae
05-1990

Skills

  • Performance management
  • Customer relationship management
  • Strategic planning
  • Team building
  • Recruitment strategies
  • Sales strategy development
  • Operational excellence
  • Training and development
  • Brand standard compliance
  • Budget management
  • Conflict resolution
  • Effective communication
  • Leadership development
  • Problem solving
  • Store operations
  • Employee engagement
  • Customer relations
  • Financial reporting expertise
  • Staff development
  • Experience management
  • Operations management
  • Innovation management
  • Store operations leadership
  • Customer experience management
  • Sales development
  • Sales leadership
  • Sales forecasting
  • Team development
  • Community engagement
  • Inventory management
  • Stakeholder management
  • Public safety and security
  • Risk management
  • Staff scheduling
  • Customer service
  • Multitasking capacity
  • Strategic partnerships
  • Team leadership

Accomplishments

Lead Salon 9573 to top 100 Ranked Salon FY 2010 & 2011

Timeline

Senior District Leader

Gills Salons
05.2021 - Current

Senior District Leader

Regis Corporation
12.2012 - 08.2020

Manager Ewa Beach Salon

Regis Corporation
07.2008 - 12.2012

Master Stylist & Stylist

Franchised Owned overtaken by Regis Corporation
10.1992 - 06.2008

Trade School - Cosmetology

Hollywood Beauty College

High School Diploma -

Waianae High School
Christina Martinez