Christina Muniz
CLIFTON,NJ
Summary
Dynamic VP of Sales with a proven track record at LA Fitness, adept in negotiation and sales team leadership. Spearheaded revenue growth through strategic sales plans and industry networking, fostering a high-performing team culture. Excelled in relationship building and sales process optimization, significantly exceeding targets and driving company expansion.
Overview
20
20
years of professional experience
Work History
VP of Sales
LA Fitness
04.2019 - Current
- Increased company revenue by implementing strategic sales plans and targeting key market segments.
- Championed company culture initiatives, fostering a high-performing and motivated sales team that consistently exceeded targets.
- Streamlined internal processes to improve efficiency within the sales department, resulting in faster response times for client inquiries.
- Delivered engaging presentations at industry events or conferences, positioning the company as an authority in its field.
- Managed sales teams effectively, providing clear goals and performance feedback to drive success.
- Organized trade shows participation, showcasing company offerings and generating valuable networking connections.
- Collaborated closely with other departments to optimize product offerings based on customer feedback and industry insights.
- Established robust sales pipelines through effective lead generation strategies such as targeted outreach or content marketing initiatives.
- Provided regular updates to executive leadership on key performance metrics, offering insights into areas requiring attention or adjustment for continued growth.
- Mentored junior sales team members, fostering a positive learning environment for professional growth and skill development.
- Analyzed market trends and competitor activity to identify potential opportunities for business expansion and product development.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Built relationships with customers and community to establish long-term business growth.
- Organized promotional events and interacted with community to increase sales volume.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Implemented systems and procedures to increase sales.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
GM
Lucille Roberts Health Clubs
01.2005 - 03.2019
- Delivered exceptional customer experiences through personalized service offerings tailored to individual preferences.
- Fostered a positive work environment to improve team morale and productivity levels.
- Reduced costs with thorough budget analysis and strategic financial planning.
- Streamlined operations for increased efficiency by identifying areas of improvement in workflow processes.
- Drove revenue growth through the execution of targeted marketing campaigns designed to attract new clientele.
- Achieved sales targets consistently by employing persuasive negotiation techniques and building strong relationships with key clients.
Education
Marketing Communication - International Marketing
Berkeley College
New York, NY05.2019
Skills
- Negotiation expertise
- Sales presentations
- Sales process optimization
- Sales training
- Revenue growth
- Industry networking
- Sales pipeline management
- Sales team leadership
- Decision-making
- Relationship building
- Goals and performance
Languages
Spanish
Native or Bilingual
Timeline
VP of Sales
LA Fitness
04.2019 - Current
GM
Lucille Roberts Health Clubs
01.2005 - 03.2019
Marketing Communication - International Marketing
Berkeley College
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