Christina Sivel
Philadelphia,PA
Summary
Results-driven marketing professional focused on developing, implementing and executing strategic marketing plans for the cyber security brand at IBM. Responsibilities are centered around liaising between the marketing engine and the sales team to grow and maintain IBM's security-related customer base.
Overview
7
7
years of professional experience
Work History
Senior Field Marketing Manager | Cybersecurity
IBM
12.2020 - Current
- Executes end-to-end programmatic events such as RSA, Blackhat, Evanta and more; appealing to existing and new Cybersecurity clients
- Generates leads to increase brand awareness in new and existing markets.
- Lands critical thought leadership from IBM X-Force including the Cost of a Data Breach and Threat Intelligence Index, both in the field and into the hands of the client.
- Enables Sales to progress leads into opportunities by strategically aligning marketing objectives to sales goals.
- Manages and prospects for existing partnerships with media vendors for events, webinars, & sponsorship opportunities.
- Demos Cybersecurity offerings in-person and virtually to clients.
- Creates content and messaging to align to our marketing strategies and annual plans for both Security Software & Services.
Executive Communications Lead
IBM
07.2018 - 12.2020
- Created communications and personal content for Chief Marketing Officer of Americas.
- Developed internal and external messaging on behalf of Americas Marketing Team.
- Managed social media for Chief Marketing Officer of Americas and increased follower count by 30% in two years.
- Created social media content across multiple platforms according to content calendars.
Business Consultant
IBM
06.2017 - 07.2018
- Assisted in enhancing global distribution operations through Salesforce implementation.
- Helped to lead corrective action plans and procedure development reviews for key stakeholders.
Education
Bachelor of Arts - Marketing
Drexel University
Philadelphia, PA03.2017
Skills
- Campaign Management
- Lead Generation Campaigns
- Event Strategy and Execution
- Business Development
- Sales Strategy
- Cybersecurity
Timeline
Senior Field Marketing Manager | Cybersecurity
IBM
12.2020 - Current
Executive Communications Lead
IBM
07.2018 - 12.2020
Business Consultant
IBM
06.2017 - 07.2018
Bachelor of Arts - Marketing
Drexel University