Summary
Overview
Work History
Education
Skills
Timeline
Generic

Christina Sutherin

Green Cove Springs,Fl

Summary

Top-notch Executive Leader with proven track record of success leading and growing organizations. Strong background in strategic planning, financial management and team development. Skilled in identifying opportunities and implementing practical business strategies with commitment to staying informed about latest trends, technologies and best practices.

Overview

25
25
years of professional experience

Work History

Chief Operations Officer

Halifax Humane Society
06.2022 - Current
  • Supported business growth through strategic planning and process development.
  • Met customer service standards and expectations consistently by effectively communicating and actively listening.
  • Streamlined company processes and procedures while enhancing customer satisfaction.
  • Made decisions with broad and positive impact on security management operations.
  • Drove operational direction, administrative and cost efficiency and coordination of security program initiatives on behalf of clients.
  • Monitored internal controls to protect client facilities and assets.
  • Implemented business development strategies, logo designs and website designs.
  • Formulated analysis assessments to make informed decisions on proposed projects.
  • Built strategic relationships with federal, state and local law enforcement agencies.
  • Increased profitability by optimizing sales and fulfilling lower overhead costs.
  • Led business initiatives resulting in numerous multi-year contracts.
  • Oversaw business-wide changes to modernize procedures and organization.
  • Managed financial, operational and human resources to optimize business performance.
  • Devised and presented business plans and forecasts to board of directors.
  • Represented organization at industry conferences and events.
  • Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
  • Monitored key business risks and established risk management procedures.
  • Oversaw divisional marketing, advertising and new product development.
  • Analyzed industry trends and tracked competitor activities to inform decision making.
  • Managed websites and social media accounts applying communication strategies and branding to maintain consistent voice and presence.
  • Managed routine and crisis communications with media and members of public.
  • Wrote press releases, talking points and and responses to requests for information.
  • Developed campaigns to increase public awareness of company and engage customers.
  • Executed social media plans to create cohesive online presence.
  • Helped with photo and video production and performed visual and sound editing tasks.
  • Gathered information on customer opinions and adjusted plans to capitalize on current trends.
  • Wrote press releases for routine use and crisis management.
  • Implemented content editorial calendar to plan marketing campaigns and manage content.
  • Produced and distributed internal and external communications.
  • Produced and distributed brochures, newsletters and press kits.
  • Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
  • Developed comprehensive media outreach plan to increase visibility of organization in local, regional and national markets.
  • Conducted media relations and responded to media requests for information.
  • Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
  • Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
  • Increased revenues and supported business goals by developing public relations strategies and campaigns.
  • Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
  • Monitored media coverage and produced detailed reports to analyze impact of PR efforts.

Executive Director

Nassau Humane Society
01.2019 - 08.2021
  • Worked closely with organizational leadership and board of directors to guide operational strategy.
  • Built relationships with donors, government officials and other organizations to secure funding and support for organization.
  • Set organizational goals and objectives to guide and direct company focus and achieve mission fulfillment.
  • Exercised appropriate cost control to meet budget restrictions and maximize profitability.
  • Represented organization to local public by giving presentations and speeches and participating in community events.
  • Monitored compliance with laws and regulations to protect organization from legal liabilities and penalties.
  • Built and maintained strong company teams by hiring and training qualified staff to create positive and productive work environments.
  • Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
  • Created promotional materials and provided insightful information to social media, websites and print media to educate public.
  • Drove strategic improvements to enhance operational and organizational efficiencies.
  • Conducted top-tier media interviews, highlighting key messages of major developments and enhancing company reputation.
  • Managed financial, operational and human resources to optimize business performance.
  • Cultivated company-wide culture of innovation and collaboration.
  • Created succession plans to provide continuity of operations during leadership transitions.
  • Analyzed industry trends and tracked competitor activities to inform decision making.
  • Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
  • Maintained P&L and shouldered corporate fiscal responsibility.
  • Oversaw divisional marketing, advertising and new product development.
  • Directed technological improvements, reducing waste and business bottlenecks.

Animal Services Director

Clay County Animal Services
02.2016 - 12.2018
  • Emergency Management preparedness and coordinator
  • Identified violations, collaborated with local law enforcement to address concerns and testified in court as to details of offenses.
  • Provided leadership, guidance and support to staff members.
  • Referred clients to appropriate team members, community agencies and organizations to meet treatment needs.
  • Participated in community events to promote services and engage with public.
  • Partnered with local organizations to expand access to social and community services.
  • Assessed community needs and identified resources for social and community service programs.
  • Developed and implemented training programs for staff.
  • Collaborated with community members to develop and implement service initiatives.
  • Researched best practices and developed strategies to improve program outcomes.
  • Established and maintained relationships with key stakeholders.
  • Implemented strategies to increase public awareness of social and community service programs.
  • Analyzed trends and data to inform decision-making and program development.
  • Advocated for social and community service programs to increase awareness and funding.
  • Created and managed budgets, efficiently allocating resources for social and community service projects.
  • Conducted outreach activities to engage local stakeholders in programs.
  • Conducted community workshops to promote different programs and educate public on available services.
  • Executed social media plans to create cohesive online presence.
  • Communicated with media weekly to build relationships and optimize press coverage.
  • Wrote press releases for routine use and crisis management.
  • Helped with photo and video production and performed visual and sound editing tasks.
  • Forged strong media relationships to further public relations goals.
  • Produced and distributed brochures, newsletters and press kits.
  • Conducted media relations and responded to media requests for information.
  • Used various social media platforms for media and blogger outreach.
  • Coordinated media interviews with organization staff, board members and volunteers.
  • Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.

Animal Control Supervisor/Operations Director

Savannah Chatham Metropolitan Police Deprtment
08.2011 - 01.2016
  • Developed and maintained efficient production processes and procedures.
  • Assisted with budgeting and accounting of production-related tasks.
  • Negotiated contracts with suppliers and vendors for cost-effective transactions.
  • Established and tracked quality department goals and objectives.
  • Monitored staff organization and suggested improvements to daily functionality.
  • Applied coaching techniques and tools to support managers and team members in improving performance.
  • Recorded, analyzed, and distributed statistical information.
  • Gathered information on customer opinions and adjusted plans to capitalize on current trends.
  • Communicated with media weekly to build relationships and optimize press coverage.
  • Implemented content editorial calendar to plan marketing campaigns and manage content.
  • Developed campaigns to increase public awareness of company and engage customers.
  • Helped with photo and video production and performed visual and sound editing tasks.
  • Forged strong media relationships to further public relations goals.
  • Facilitated press conferences and other outreach events to raise visibility of organization.
  • Developed comprehensive media outreach plan to increase visibility of organization in local, regional and national markets.
  • Produced and distributed brochures, newsletters and press kits.
  • Used various social media platforms for media and blogger outreach.
  • Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
  • Built and maintained positive relationships with public by utilizing strategic plans.
  • Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
  • Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
  • Developed and implemented social media strategy to increase engagement and reach new audiences.
  • Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
  • Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
  • Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
  • Processed workflows related to specific areas of court processes.
  • Responded to in-person and telephone requests for information from general public, attorneys and other involved parties.
  • Responded to requests for information from public, other municipalities or state and federal legislative offices.
  • Researched information in municipal archives upon request of public officials or private citizens.

Hospital Manager

Val-U-Vet Animal Health Inc
05.2005 - 09.2010
  • Responsible for daily operations of hospitals -Budget preparation -Marketing and public relations
  • Organized and directed worker training programs to resolve personnel problems, hire new staff and evaluate employee performance.
  • Evaluated patient care and initiated procedural changes for increased benefit.
  • Reviewed work procedures and operational problems to determine ways to improve service, performance and safety.
  • Arranged for equipment maintenance and repairs and coordinated variety of services such as waste removal and pest control.
  • Compiled and analyzed accounting records and other data to determine required financial resources to implement new programs and services.
  • Established and maintained effective communication with staff, physicians and community organizations to promote high quality patient care.
  • Designed and introduced leadership development, coaching and team management model, resulting in promotion of employees into increased levels of responsibility.
  • Recruited, hired and trained all staff, providing direct supervision, ongoing staff development and continuing education to employees.
  • Defined testing protocols, quality assurance initiatives and clinic policies and procedures.
  • Liaised with other healthcare professionals to develop comprehensive patient care plans and provide highest quality of care.
  • Developed and updated policies and procedures, maintaining compliance with guidelines relating to HIPAA, benefits administration and general liability.
  • Built strong relationships with industry professionals and influencers.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
  • Conducted market analysis and research to identify trends and opportunities.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

Managing Trainer

Joel Slavens Professional Animals
12.1998 - 08.2005
  • Managed and motivated employees to be productive and engaged in work.
  • Accomplished multiple tasks within established timeframes.
  • Maintained professional, organized, and safe environment for employees and patrons.
  • Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
  • Cross-trained existing employees to maximize team agility and performance.
  • Observed animals closely to understand individual needs and behaviors.
  • Modified undesirable behaviors with use of successful and safe behavior modifications techniques.
  • Succeeded in training diverse animals with confident training techniques and trusting relationships.
  • Delivered public presentations to educate public on animal training and behavior.
  • Cued or signaled animals during performances.
  • Engaged with audiences to create memorable experiences at live performances.
  • Performed live shows at various venues throughout region.
  • Developed show concepts and themes to engage audience members.
  • Managed stage crew to deliver smooth, successful performances.

Education

GCIC/NCIC certification -

Daytona State College, School

Nursing Certified Animal Control Officer St. Petersburg -

Inst. Of Criminal Justice Euthanasia

of Florida National Animal Care and Control Certification -

Colorado State University

Associate Degree In Nursing -

Daytona State College
Daytona Beach, FL

Skills

  • Analytical and Critical Thinker
  • Operational Analysis
  • Change and Growth Management
  • Human Resource Information System (HRIS)
  • Departmental Coordination
  • Innovative and Visionary
  • Articulate Communication
  • Results Orientation
  • Leadership and People Development
  • Adaptable and Flexible
  • Strategize Plans
  • Balanced Work Ethic
  • Industry Expertise
  • People and Culture
  • Operations Management
  • Multi-Site Operations
  • Strategic Planning
  • Customer Needs Assessments
  • Crisis Management
  • Staff Development
  • Guest Relations
  • Google AdWords
  • Customer Service Standards
  • Operational Standards
  • Corporate Communications
  • Operational Efficiency
  • Operational Leadership

Timeline

Chief Operations Officer

Halifax Humane Society
06.2022 - Current

Executive Director

Nassau Humane Society
01.2019 - 08.2021

Animal Services Director

Clay County Animal Services
02.2016 - 12.2018

Animal Control Supervisor/Operations Director

Savannah Chatham Metropolitan Police Deprtment
08.2011 - 01.2016

Hospital Manager

Val-U-Vet Animal Health Inc
05.2005 - 09.2010

Managing Trainer

Joel Slavens Professional Animals
12.1998 - 08.2005

GCIC/NCIC certification -

Daytona State College, School

Nursing Certified Animal Control Officer St. Petersburg -

Inst. Of Criminal Justice Euthanasia

of Florida National Animal Care and Control Certification -

Colorado State University

Associate Degree In Nursing -

Daytona State College

Similar Profiles

CREATE PROFILE
Christina Sutherin