Summary
Overview
Work History
Education
Accomplishments
Timeline
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Christina Thaute

San Mateo,CA

Summary

I am a results-driven marketer with extensive experience in Open Source technology, SaaS, and B2B marketing, thriving in high-growth environments. At Elastic, I played a key role in building programs that helped scale company revenue from $8M to over $400M pre- and post-IPO. As a founding member of the Marketing team at Grafana Labs and currently a Senior Manager for the West region, I leverage my deep understanding of funnel metrics and optimization strategies to develop and execute actionable marketing plans that drive measurable results.

Overview

11
11
years of professional experience

Work History

Senior Regional Marketing Manager

Grafana Labs
San Mateo, CA
01.2021 - Current
  • Develops and executes high-impact global programs, including workshops, executive events, virtual events, and in-person conferences.
  • Evaluates program performance to determine repeatability based on the value delivered. Analyzes data, iterates, and develops new programs to maximize value for sales teams.
  • Works closely with Sales, SE, OA, and SDR leadership to identify, design, and execute program plans, ensuring full transparency and seamless communication.
  • Collaborates with regional marketing counterparts to cross-promote initiatives and identify opportunities for the West sales team to engage in activities across other regions, driving broader visibility and alignment.
  • Defines key performance indicators (KPIs) to assess the success of marketing efforts.
  • Identifies potential strategic partnerships to increase brand awareness within the region.
  • Creates and manages regional marketing budget in line with organizational objectives.
  • Executed numerous West regional programs in 2024, driving over $327M in account influence, and directly contributing to several closed-won deals.

Lead Program Manager, Demand Generation

Elastic
San Francisco, CA
07.2014 - 11.2020
  • Developed and implemented a comprehensive marketing playbook, driving the scalability of the company’s largest pipeline creation programs, global product roadshows and user conferences. Aligned strategies with marketing and sales objectives, consistently surpassing response targets and delivering measurable business growth.
  • Collaborated with Sales teams on mid-funnel nurture campaigns and ABM strategies to drive strategic account penetration, land-and-expand initiatives, and pipeline acceleration.
  • Optimized demand strategy for paid events, driving a 108% YoY increase in responses and 85% YoY growth in net new leads, while ensuring cross-functional alignment, influencing key decisions, and supporting activities to generate new business opportunities and drive renewals.
  • Led the seamless transition of in-person regional marketing programs to virtual platforms (2020), driving a 600% increase in responses, a 535% boost in net new leads, and a 95% surge in new business opportunities, significantly enhancing overall program performance and ROI.
  • Lead a high-performance team of digital marketers, driving cross-functional collaboration to execute successful go-to-market strategies.
  • Proactively managed a $1M paid media budget, consistently tracking and evaluating performance against goals.
  • Designed and executed high-performing global demand generation campaigns, utilizing A/B testing, measuring success, and iterating for optimal conversion rates.

Education

Bachelor of Arts - Communication, Business Administration Minor

The University of Arizona
Tucson, AZ
05-2014

Accomplishments

  • FY25-Q1 AMER Impact Player Award Recipient (Issued by Grafana Labs, June 2024)
  • FY24-Q1 West MVP Award Recipient (Issued by Grafana Labs, May 2023)
  • Global Friend of Sales Award Recipient (Issued by Grafana Labs, Feb 2022)
  • Grafana Labs Presidents Club Award Recipient (Issued by Grafana Labs, Feb 2022)
  • Marketing Team Player of the Year Award Recipient (Issued by Elastic, May 2017)

Timeline

Senior Regional Marketing Manager

Grafana Labs
01.2021 - Current

Lead Program Manager, Demand Generation

Elastic
07.2014 - 11.2020

Bachelor of Arts - Communication, Business Administration Minor

The University of Arizona

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Christina Thaute