Christine Baio

Plan and manage $1.5 million national advertising campaign for exterior building products manufacturer; develop and write email campaigns, social media posts, product spotlights, and marketing literature for trade professionals and consumers; write website copy; write and distribute press releases and customer communications.

Developed integrated marketing strategies for clients, including print and digital advertising, web content, and product literature; scheduled and managed client advertising.

Managed printing, photography, and fulfillment of client marketing materials; supervised workflow of freelance graphic artists; managed advertising materials; wrote copy.

Supervised client projects through graphics department; managed printing, photography, mailing, and fulfillment of marketing materials; developed product literature, direct mail, press releases and tradeshow materials for agency clients.

Compiled product information for animal health products; presented new products at quarterly sales meetings; wrote and proofread catalog copy; wrote and published company newsletter.