Christine Caffrey
Fort Lauderdale,FL
Summary
Creative Product Marketing Professional with experience in driving sales and managing client relationships. Coordinated market setups and customer interactions, enhancing brand visibility and engagement. Developed promotional materials and strategies, leveraging CRM systems and digital content to optimize sales processes.
Overview
4
4
years of post-secondary education
2027
2027
years of professional experience
Work History
Vendor
Self Employed vendor for South FL markets
Fort Lauderdale, FL
2022 - Current
- Sold products at South FL markets as an independent vendor
- Engaged customers, articulating product features and pricing to facilitate informed purchasing decisions.
- Handled cash, card, and mobile payments during sales
- Set up booth displays and merchandise before market openings
- Packed inventory and supplies for transport between market locations
- Coordinated sourcing, setup, and breakdown for self-employed market operations
- Sourced and ordered raw materials from suppliers to maintain optimal inventory levels for production.
- Identified appropriate materials to create unique handmade products
- Created custom jewelry pieces using hand tools and bench equipment, ensuring quality craftsmanship and unique designs.
- Measured and cut metal, wire, and findings for precise jewelry assembly.
- Soldered components to join rings, chains, clasps, and settings securely.
- Polished finished pieces to meet quality and presentation standards.
Sales and Marketing Manager
Geaux Expo
01.2017 - 11.2019
- Led sales initiatives for maximizing revenue growth. and marketing campaigns for expo events and exhibitor outreach.
- Marketed and sold trade show services, planning and implementing events and social media content. Created online promotional content while collaborating with executive team to develop brand optimization and media service packages. Focused on SEO maximization through content creation for social media and website traffic, utilizing a blend of traditional direct contact techniques and strategic online target marketing.
- Coordinated sponsor relationships and managed promotional partnerships, enhancing visibility and engagement for Geaux Expo programs.
- Developed booth sales materials for trade shows, expos, and event activations, contributing to successful exhibitor engagement and brand representation.
- Integrated communications campaigns to create awareness, develop a pipeline, and bring in new customers.
- Developed content for social media platforms including Facebook and Twitter.
- Contributed expertise to build successful marketing strategies, including direct, partner and social media approaches.
- Investigated emerging technologies to inform strategic decisions. in the field of Sales and Marketing and made recommendations for implementation.
- Planned and executed events to showcase products and services. such as conferences, exhibitions, seminars to promote products and services.
- Analyzed market trends to identify new business opportunities.
Account Executive
Hair U Wear
City of Sunrise, FL
01.2014 - 11.2016
- Account Executive in charge of prospecting and opening new accounts according to established procedures for chain distribution stores, traveling to key accounts regularly, working closely with partners to identify areas of improvement and opportunities, ensuring the effective use of marketing materials, monitoring merchandise tools such as samples, testers and collateral. Tracking and increasing sales figures. Identifying the appeal of current product designs. Providing design and marketing feedback on current trends and competitive brands.
- Processed customer orders accurately in the system to ensure timely fulfillment. efficiently, pricing requests, and account updates in CRM.
- Addressed customer inquiries about products, colors, styles, and product availability.
- Presented wigs and hairpieces, emphasizing features and benefits to enhance customer understanding of product value.
- Engaged casual shoppers to inform them about featured products and recommend merchandise, creating sales opportunities.
- Executed product demos at conferences, meetings, and seminars to showcase product features and engage potential customers.
- Provided timely customer service support to resolve any issues quickly and efficiently.
- Performed product demos at industry events to educate attendees on product advantages.
- Advised customers on best practices regarding product usage or maintenance procedures.
- Maximized sales by keeping areas tidy, fully stocked and correctly priced.
- Maintained up-to-date knowledge of industry trends and developments.
- Enhanced sales by maintaining organized displays by keeping areas tidy, fully stocked and correctly priced.
- Conferred with management to offer feedback on operations and promotions based on customer preferences and purchasing habits.
- Analyzed sales space capacities based on system parameters, securing high stock availability.
- Reset store displays for special events and seasonal promotions. for special events and seasonal merchandise change.
South FL Gift Rep
Twos Co/ DTR/ Simblist Group/ White Ginger
Atlanta, MI
01.2004 - 10.2014
- Serviced customers throughout territory, writing orders and showcasing product lines to enhance client engagement.
- Presented merchandise lines for Twos Co, DTR, Simblist Group, and White Ginger.
- Conducted product demonstrations to prospective clients, highlighting features and benefits tailored to their needs.
- Coordinated follow-up communication with boutiques and retail accounts to strengthen relationships and drive repeat business.
- Managed a territory, planning and organizing the daily work schedule to call on existing or potential sales outlets.
- Engaged in trade shows to showcase products and services and conferences to represent the company, network, and generate leads.
- Developed proposals and quotes for clients based on their specific requirements.
- Identified opportunities for cross-selling additional products or services.
- Negotiated terms of agreements and closed sales with clients to meet revenue objectives.
- Processed sales orders and updated client records in showroom systems.
- Managed client accounts, ensuring satisfaction and retention through proactive communication and effective problem resolution.
- Facilitated the entry and confirmation of customer orders and collected payment information.
- Built rapport with existing customers to encourage loyalty with existing customers to promote new product or service opportunities.
- Provided customer service by answering product and service related questions.
Manufactures Sales Representative
Independent
01.2004 - 01.2013
- Prospected and managed sales for multiple wholesale gift lines in South FL territory. Traveling extensively throughout the territory for accounts. Keeping up to date on product knowledge for multiple lines and training. Placing orders and maintaining ongoing order replenishment.
- Facilitated communication between independent manufacturers and distributors, dealers, and retail buyers.
- Oversaw territory accounts by conducting regular calls, site visits, and follow-up communications.
- Showcased product lines to customers while addressing their inquiries and concerns.
Education
Bachelor's - Film Production
Hunter College
New York, NY 09.1995 - 05.1999
Skills
- Microsoft Word Excel PowerPoint Graphic Design CRM, Video Content Creation Visual Merchandising
- POS transactions
- Visual merchandising
- Microsoft Word
- Excel
- PowerPoint
- Graphic Design
- Video Content Creation
Timeline
Sales and Marketing Manager
Geaux Expo
01.2017 - 11.2019
Account Executive
Hair U Wear
01.2014 - 11.2016
South FL Gift Rep
Twos Co/ DTR/ Simblist Group/ White Ginger
01.2004 - 10.2014
Manufactures Sales Representative
Independent
01.2004 - 01.2013
Bachelor's - Film Production
Hunter College
09.1995 - 05.1999
Vendor
Self Employed vendor for South FL markets
2022 - Current