CHRISTINE DOYLE
Nottingham,MD
Summary
Expert collaborator encouraging creative, innovative and original thought combined with ability to act decisively. Responsive customer advocate with excellent proven ability to increase awareness and referral sources. Subtle and persistent leader capable of elevating and maintaining performance standards through operational efficiencies that drive effective business results. Accomplished executive with demonstrated abilities in developing people and executing marketing and sales plans.
Overview
41
41
years of professional experience
1
1
Certification
Work History
Senior Executive Director
Brightview Senior Living
01.2012 - Current
- Transformed corporate culture by instilling a customer-centric mindset across all departments.
- Mentored future leaders as part of succession planning efforts ensuring continued success in the ever-changing business landscape.
- Increased company efficiency by streamlining internal processes and implementing innovative project management strategies.
- Advanced sustainability efforts with environmentally responsible practices throughout the organization''s operations.
- Championed organizational change by effectively communicating vision, strategy, goals and expectations to employees at all levels.
- Built diverse teams of talented professionals who consistently delivered strong results under challenging conditions.
- Directed marketing initiatives that increased brand awareness, generated leads, and drove sales growth.
- Drove operational excellence by identifying areas of improvement within the organization''s systems and processes.
- Led cross-functional teams to achieve company objectives and improve overall productivity.
- Managed financial operations including budgeting, forecasting, and analysis to ensure fiscal responsibility and profitability targets were met or exceeded.
- Monitored compliance with laws and regulations to protect organization from legal liabilities and penalties.
- Represented organization to local public by giving presentations and speeches and participating in community events.
- Aligned department vision, goals, and objectives with company strategy to achieve consistently high results.
- Interacted well with customers to build connections and nurture relationships.
- Assisted in recruiting, hiring and training of team members.
Regional Director, full-service, CCRC communities
Sunrise Senior Living
11.2010 - 05.2011
- Improve marketing and sales performance by partnering with executive directors and influencing operational processes and corporate marketing standards
- Execute strategic marketing plan to generate 33 sales in 90 days
- Improve sales performance generating 17 independent living sales in Q1
- Improve nursing home census from 82% to 98% in 60 days
- Educate executive and department directors on marketing needs and strategies
- Develop consistent and confluent marketing plans
- Responsible for 2500+ units in 7 full-service communities, and 300+ nursing home beds
Marketing Consulting
Hamlyn Senior Marketing
06.2010 - 11.2010
- Provide strategic market over sight, sales process management, team building, sales training and consultative analysis to improve occupancy for retirement community clients
- Develop sales and marketing strategic plans to include positioning / value statements, competitive reviews, customer analysis, financial reviews, goal establishment, strategy alignment, and success measures
Senior Regional Director of Sales and Marketing, Virginia and Maryland
Erickson Retirement Communities
01.2006 - 04.2009
- Developed the multi-layered marketing strategic plan to establish a new Erickson Community with 216+ settlements in 4 months
- Improved sales to 99%+ occupancy achieving highest contribution margin
- Re-purposed marketing team and community operations processes for improved settlement performance, reducing days on market and open inventory
- Provided protocol standards to Public Relations effort to align with operational/community needs and resources
- Responsible for 6300 units and 40 sales and PR personnel
Senior Regional Director of Sales and Marketing, Illinois and Michigan
Erickson Retirement Communities
01.2003 - 01.2006
- Established the Erickson Communities brand to include liaison with town mayors, village boards, development departments, and new employee orientation
- Improved sales performance, competence, and business results maintaining 15 move ins per month in a down economy
- Conceived and positively managed innovative marketing campaigns in new and / or struggling economies and market situations leading to 100 move ins 4 months in Illinois
Director Sales and Marketing, Oak Crest Village, an Erickson Community
Erickson Retirement Communities
01.2000 - 01.2003
- Achieved 99%+ occupancy year-to-date average (Out of 1526 apartment homes)
- Achieved 100% occupancy in the assisted living and skilled nursing facility
- Contributing member of the operational executive team
Assistant, Television Producer, & Station Manager
Erickson Retirement Communities
01.1992 - 01.2000
- Contributed to the launch and development of the independent sales group and in-house advertising agency at Erickson
- Expanded media and television advertising campaigns to five broadcast markets
- Developed coding, labeling, and filing system for video and commercial TV/radio ads
- Launched in-house tv station & talk show for Erickson Communities at Charlestown
- This became the prototype for all future on-site TV stations and the RLTV network
Public Relations Assistant
Dr. Neil R. Woods
01.1991 - 01.1992
- Contributed to market research and strategic customer service positioning
Cashier and Salad Bar Clerk
Giant Foods Inc.
01.1984 - 01.1991
- Earned resources to self fund college
Education
B.A. - Mass Communications
Towson State University
01.1990
Achieved 4 yrs of high school in 3 -
Western High School
01.1986
Skills
- Operations management
- Cross-functional team coordination
- Organizational development
- Digital transformation
- Financial acumen
- Relationship building
- Leadership development
- Resident satisfaction
- Operational planning
- Community engagement
- Staff management
- Compliance and regulations
- Public speaking
- Strategic planning
- Budgeting and financial management
- Crisis management
Trainingandhonors
- Management Associates Program, Erickson Retirement Communities
- Certificate on Aging Program, Johns Hopkins University
- Seniors Housing and Care Program, Johns Hopkins University
- Dale Carnegie Speaker Training, Erickson Retirement Communities
Certification
Assisted Living Managers License
Certified Director of Senior Living
Timeline
Senior Executive Director
Brightview Senior Living
01.2012 - Current
Regional Director, full-service, CCRC communities
Sunrise Senior Living
11.2010 - 05.2011
Marketing Consulting
Hamlyn Senior Marketing
06.2010 - 11.2010
Senior Regional Director of Sales and Marketing, Virginia and Maryland
Erickson Retirement Communities
01.2006 - 04.2009
Senior Regional Director of Sales and Marketing, Illinois and Michigan
Erickson Retirement Communities
01.2003 - 01.2006
Director Sales and Marketing, Oak Crest Village, an Erickson Community
Erickson Retirement Communities
01.2000 - 01.2003
Assistant, Television Producer, & Station Manager
Erickson Retirement Communities
01.1992 - 01.2000
Public Relations Assistant
Dr. Neil R. Woods
01.1991 - 01.1992
Cashier and Salad Bar Clerk
Giant Foods Inc.
01.1984 - 01.1991
B.A. - Mass Communications
Towson State University
Achieved 4 yrs of high school in 3 -
Western High School
Assisted Living Managers License
Certified Director of Senior Living
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