Christine Garcia

• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Devised content strategy to effectively engage target audiences.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Coordinated with design and media teams to develop high-quality creative assets.
• Analyzed and reported on KPIs to validate and demonstrate success of product launches and tentpole campaigns.

• Managed site execution and optimization requests by partnering with creative team and product manager to help users navigate the site seamlessly while serving relevant content to assist with purchase consideration. Focus on elevating our customer's digital journey, creating a premium shopping experience
• Collaboratively plan and organize .com business campaign roadmap by liaising with Global Marketing, CRM and Performance Marketing partners to identify and solidify promotional plans to drive revenue to align with financial targets
• Partner with the internal Creative, Field and Educational team to scope and resource campaign deliverables
• Work cross-functionally to create, manage, and track product launch and campaign marketing briefs which includes but not limited to - providing direction on photoshoots, providing asset checklists, and managing site wireframes for planning asset execution
• · Troubleshot issues with website platform (Shopify) and fixed scripting and use issues.

• Researched and analyzed industry trends to inform search marketing strategies.
• Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
• Manage-day-today merchandising responsibilities such as developing detailed merchandising briefs, reviewing/approving assets, and tracking production of digital content to ensure alignment with franchise brand, style, and tone
• Monitored and evaluated website analytics to identify trends and opportunities for improvement.
• Partner with commercial leads to plan and build promotional programs to drive revenue
• Collaborate with marketing analytics partners to create and facilitate A/B tests to boost conversion, retention campaigns, and subscription acquisition

Career Highlights:

• Functioned as merchandising and promotional campaign lead for The Sims 4 franchise, which contributed to the 50% of total franchise revenue valued at $350M on the PC & Console digital platforms in fiscal year 2021
• Managed and oversaw over 38 game launches to date, involving product setup on web and client, search engine optimization (SEO), and product page optimization, as well as digital channel amplification throughout product lifecycle
• Led the launch of a platform feature - ‘Build Your Own Bundle’ for more than 30 The Sims 4 digital content packs to monetize players that owned the base game, thereby achieving over $1M in incremental revenue over the past year