Summary
Overview
Work History
Education
Skills
Awards Recognition
Timeline
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CHRISTINE KEEGAN

East Hanover,USA

Summary

Results-driven leader with expertise in visual merchandising, space planning, and driving business growth. Proven track record of enhancing customer experiences, optimizing operations, and successfully leading large-scale projects. Proficient in Adobe Creative Suite. Known for building high-performing teams, maintaining brand standards, and achieving operational excellence.

Overview

27
27
years of professional experience

Work History

Brand Evaluator (Freelance)

CXG
, USA
03.2024 - Current
  • Company Overview: Luxury Retail Brands
  • Conduct discreet evaluations for global luxury fashion and jewelry brands.
  • Assess in-store service, visual presentation, and compliance with brand standards.
  • Provide detailed insights to clients to enhance the customer experience and elevate the delivery of luxury brands.
  • Luxury Retail Brands

Special Education Paraprofessional

East Hanover School District
East Hanover, USA
12.2023 - Current
  • This interim role supports my passion for helping children while I continue exploring the right leadership opportunity aligned with my visual merchandising and operations background.
  • Manage classroom activities and redirect behavioral challenges for students with special needs.
  • Provide critical teacher support in curriculum delivery and student engagement.
  • Modify the general education curriculum using adaptive instructional techniques and technologies.
  • Assess student needs, collaborate with the district behaviorist, and implement individualized education plans (IEPs)

Director of Visual Merchandising & Space

Bed Bath & Beyond
Union, USA
05.2021 - 07.2023
  • Led a team of 27, including 4 direct reports, overseeing visual merchandising, space planning, and floor layout teams.
  • Developed and implemented visual merchandising strategies aligned with brand directives, enhancing customer experience.
  • Redesigned over 50 merchandising playbooks with SKU-specific schematics, reducing execution time by 30% and improving accuracy by 20%.
  • In 2021, took initiative to gain feedback from Bed Bath & Beyond field leadership team with reduced hours to simplify and accelerate merchandise playbook execution.
  • Served as the functional expert, translating product vision into physical retail spaces for Bed Bath & Beyond and buybuyBaby.
  • Led NYC flagship planning and execution, driving 14% category growth.
  • Awarded the 'Embrace and Drive Change' corporate office recognition in 2021.

Director of Virtual & Visual Merchandising

Bed Bath & Beyond
Union, USA
09.2014 - 05.2021
  • Optimized aisle and endcap allocations, achieving a 12% sales increase.
  • Spearheaded online assortment representation in-store, scaling projects from 3 to over 130.
  • Managed virtual merchandising and e-commerce collaboration to enhance site navigation.
  • Led visual integration for 'Store of the Future' and remodel initiatives.
  • Influenced product presentation and packaging with the Product Development team.
  • Delivered impactful planogram solutions and supported field execution.

Corporate Senior Visual Manager

Bed Bath & Beyond
Farmingdale, USA
10.2004 - 09.2014
  • Partnered with packaging, branding, and product development for seamless launches.
  • Directed guide development and trained store teams for effective execution.
  • Evaluated SKU productivity during line reviews and contributed to visual strategies.

Corporate Visual Manager

Bed Bath & Beyond
Farmingdale, USA
03.2002 - 10.2004
  • Created visual merchandising guides and standardized displays across all stores.
  • Maintained 4,000+ planograms and supported product launch alignment.
  • Tracked sales and customer trends through analytics reporting.

District Visual Manager

Bed Bath & Beyond
, USA
05.2000 - 03.2002
  • Trained and led a team of 10 visual managers across NY & NJ.
  • Directed merchandising efforts for seasonal campaigns and major store openings.

Visual Manager

Bed Bath & Beyond
Huntington, USA
10.1998 - 05.2000
  • Managed visual presentation for flagship store, driving collaboration and sales focus.

Education

Bachelor of Science Degree - Business Management

Plattsburgh State University of New York
Plattsburgh, New York

Associate's Degree - Liberal Arts

Suffolk Community College
Selden, NY

Skills

  • Cross-Functional Collaboration
  • Team Building & Leadership
  • Staff Training & Development
  • Operational Optimization
  • Space Planning
  • Visual Storytelling
  • Innovation & Creativity
  • Strong Business Acumen
  • Hands-on Problem Solving
  • Microsoft Office Suite
  • Adobe Creative Suite

Awards Recognition

Embrace and Drive Change Award, Bed Bath & Beyond, 2021, Recognized for leading innovative visual merchandising initiatives and driving transformation across national retail environments. Selected by executive leadership for exemplifying adaptability, creativity, and cross-functional collaboration during a period of strategic evolution.

Timeline

Brand Evaluator (Freelance)

CXG
03.2024 - Current

Special Education Paraprofessional

East Hanover School District
12.2023 - Current

Director of Visual Merchandising & Space

Bed Bath & Beyond
05.2021 - 07.2023

Director of Virtual & Visual Merchandising

Bed Bath & Beyond
09.2014 - 05.2021

Corporate Senior Visual Manager

Bed Bath & Beyond
10.2004 - 09.2014

Corporate Visual Manager

Bed Bath & Beyond
03.2002 - 10.2004

District Visual Manager

Bed Bath & Beyond
05.2000 - 03.2002

Visual Manager

Bed Bath & Beyond
10.1998 - 05.2000

Bachelor of Science Degree - Business Management

Plattsburgh State University of New York

Associate's Degree - Liberal Arts

Suffolk Community College