Saloua Ouadi Allan

Partnering with luxury and premium brands to help them through strategic transformations, drive their business objectives and deliver meaningful Customer Experience.

Designed and delivered strategies aiming to reposition a brand- from selling ceremonies to Marketing, Sales, Store Design, Communication etc

• Brands:
• LVMH: Tiffany & Co Mexico | Sephora Canada | Benefit Cosmetics
• TOD'S GROUP: Tod's | Roger Vivier
• L'OREAL LUXE: Kiehl's
• WATCHES OF SWITZERLAND GROUP: Rolex | Omega | Grand Seiko

Graal Consulting helps corporations and brands sharpen their communication tools

Dedicated to accelerating clients' success through brand building, strategic planning and integrated marketing.

• Conducted consumer surveys and analyzed purchasing trends.
• Established, initiated and optimized brand positioning strategies based on company targets, product specifications, market data, and budget factors.

Happy Meal (Food and Toys)

• Utilized market trends and target audience statistics to effectively and appropriately market products.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
• Recruited and hired capable team members to add value and diverse skills set to marketing department.

• Led research initiatives to meet business objectives: market segmentation, analysis of industry and consumer trends, product performance, and consumer behavior
• Worked on brand identity, brand positioning and communication strategies.
• Worked with brands' marketing departments to create targeted advertising strategies for key customer demographics.
• Developed advertising campains and implemented new solutions for increased brand awareness.
• Directed creative process for traditional and online ads.

• Conducted primary and secondary research to better understand customer needs and behaviors.
• Worked with designers and production teams to create high-quality and brand-specific ads.
• Developed creative advertising in niche publications, commercial publications, and digital platforms.

Brand References: Park Hyatt - Maserati - Giorgetti