CHRISTINE MARIE ALLEN
Arlington,TX
Summary
Marketing professional with experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies in the business-to-business environment. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive, and decisive leader.
Creative problem solver adept in evaluating situations, identifying issues, and devising cost-effective solutions. Has strong prioritization and decision-making abilities; is motivated by challenge and capable of multitasking to meet deadlines. Is strong in both technical and creative skills.
Overview
31
31
years of professional experience
Work History
Marketing Director
Decision Analyst, Inc.
09.1997 - Current
- Promoted from Marketing Coordinator to Marketing Director in May 2000.
- Planned and executed comprehensive marketing strategies, including company rebranding with a new logo, advertising campaigns, direct mail, webinars, publicity, SEO, paid search, online advertising, website design and content management, social media, and marketing materials. Maintained brand consistency across all client communications to strengthen brand identity. Oversaw development and production of brochures and advertisements in collaboration with advertising agency to enhance marketing outreach. Coordinates website design, navigation and content for the company website. Manages marketing research projects to use for press releases. Developed and managed the marketing budget.
- Developed and executed comprehensive marketing strategies to enhance brand visibility and market penetration.
- Analyzed market trends and competitor activities to inform strategic decisions and optimize marketing campaigns.
Marketing Coordinator
Smith Alarm Systems.
05.1996 - 08.1997
- Coordinated marketing efforts with an advertising agency, including planning media placements and creating promotional materials.
- Developed and executed marketing campaigns to enhance brand awareness and customer engagement.
- Coordinated cross-functional teams to ensure timely delivery of marketing materials and project milestones.
- Managed social media platforms, curating content to foster community interaction and promote services.
Administrative Assistant CEO
Markman International
09.1995 - 05.1996
- Promoted from Marketing Department to Executive Department in January 1996. Responded to product and contracting inquiries from agents to facilitate effective communication. Generated production and expense reports to support informed decision-making. Managed corporate documents and orchestrated office activity.
- Coordinated scheduling and calendar management for executives, ensuring efficient use of time.
- Developed and maintained filing systems, enhancing document retrieval efficiency.
- Managed office supply inventory, streamlining procurement processes to reduce costs.
Education
Bachelor of Arts - Marketing
Minnesota State University Moorhead
Moorhead06-1995
Bachelors of Arts - Psychology
Minnesota State University Moorhead (MSUM)
Moorhead, Minnesota06-1995
Skills
- Business marketing
- SEO, Paid search optimization
- Web design
- Webinar management
- Content creation
- Marketing management Communications
- Google Analytics
- Webinar (hosting, coordinating, and marketing)
- Project planning
- Social media campaigns
- Social Media (LinkedIn, & Twitter)
- Direct mail marketing
- Campaign development
- Campaign management
- Tradeshows
- B2B marketing
- Marketing management campaign development
- Marketing research
- Market planning and execution
- Strategic planning
- Project management
- Project planning
- Creative direction
- Web analytics
- Email marketing
- Promotional strategy
- Marketing
- B2B marketing
- Social media campaigns
- Marketing strategy
- Google analytics
Timeline
Marketing Director
Decision Analyst, Inc.
09.1997 - Current
Marketing Coordinator
Smith Alarm Systems.
05.1996 - 08.1997
Administrative Assistant CEO
Markman International
09.1995 - 05.1996
Bachelor of Arts - Marketing
Minnesota State University Moorhead
Bachelors of Arts - Psychology
Minnesota State University Moorhead (MSUM)