Christine Ringuette
Tempe,AZ
Summary
Results-driven District Director of Sales bringing demonstrated record of progressive growth in the senior living industry. Proactive manager and strategic problem-solver with record of achieving challenging census goals while consistently acquiring new prospects and expanding business development. Tenacious in pursuing new sales strategies and marketing opportunities.
Overview
14
14
years of professional experience
Work History
District Director of Sales
Brookdale Senior Living
Phoenix, AZ
10.2022 - Current
- Net occupancy growth of 76 units and ADC growth of 7% from 2023 to 2024.
- Increased NOI by 31% from 2023 to 2024.
- Multi site management leading sales teams in California, Oregon, New Mexico, and Arizona to exceed budgeted occupancy goals and drive revenue growth.
- Identified top talent to fill vacant positions and trained all new sales managers in district.
- Led sales planning, development, and account management to grow existing accounts and establish new sales accounts.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Determined strategic pricing plans to drive volume occupancy growth and increase REVPAR.
- Identified product or service improvements by remaining current on industry trends, market activities and competitors.
- Cultivated strong professional relationships with industry partners, and created focused campaigns to drive business development.
Regional Vice President of Sales
MorningStar Senior Living
Phoenix, AZ
02.2021 - 10.2022
- Implemented strategies to drive changes and improvements and enhance performance.
- Tracked and analyzed weekly sales reports, implemented corrective action plans and streamlined sales operations.
- Delivered performance updates, quarterly business reviews and planning meetings.
- Cultivated strong professional relationships with industry partners, creating focused campaigns to drive long-term business development.
- Mentored sales representatives on sales strategies and best practices.
- Supported sales team members to drive growth and development.
Sales Specialist
MorningStar Senior Living
Phoenix , AZ
12.2019 - 02.2021
- Blended business's goals, mission and values with learning development initiatives to deliver high-quality training to employees.
- Implemented variety of skills to equip and enable employees to bring their best to work every day.
- Exceeded sales goals and improved overall census at several locations by creating and enacting effective sales and marketing strategies.
- Cultivated strong professional relationships with industry partners, creating focused campaigns to drive long-term business development.
Director of Community Relations
MorningStar at Arcadia
Phoenix, AZ
01.2017 - 12.2019
- Conducted community tours to prospective residents and families and followed up to support decision process.
- Increased occupancy at Arcadia from 77% to 97%.
- Maintained and enhanced all external business development, helping to grow our brand awareness and positive reputation in the community at large.
- Fostered a radiant culture in our community by supporting and empowering my fellow team members.
- Responsible for advertising choices, marketing campaigns, events, and strategic sales plans at Arcadia.
Sales Counselor
Andara Senior Living
Scottsdale , AZ
03.2013 - 01.2017
- Built and maintained effective relationships with peers and upper management to drive team success toward common sales, service and operational goals.
- Increased occupancy from 40% to 98%.
- Trained new sales counselors and marketing assistants.
- Employee of the year in 2014.
- Was chosen to be one of the only sales counselors to go through specialized DSM training with the VP of Sales and Talent Development.
- Cultivated strong professional relationships with other industry professionals to drive long-term business development.
Leasing Agent
HSL Management
Scottsdale, AZ
08.2011 - 03.2013
- Provided tours of property and amenities to prospective tenants and offered valuable information regarding major features.
- Implemented business strategies to maximize tenant satisfaction and reduce vacancies.
- Increased census for two sister communities to over 90% and elevated them to the top 5 HSL communities out of over 50+ communities.
- In 2012, was nominated for leasing agent of the year.
- Strong experience in yardi handling resident and vendor accounts.
- Maintained thorough, accurate and compliant records for internal and regulatory audits.
Education
Criminal Justice & Psychology
Northern Arizona University
Flagstaff, AZSkills
- Relationship selling
- Business development
- Lead generation
- Training initiatives
- Expert in Enquire, Yardi, Sales Mail, Excel, SMS, Tableau
- Campaign development experience
- Teambuilding
- Sales leadership and training
- Customer Service
- Sales analytics
- Revenue Generation
- Report writing skills
- Sales Team Leadership
- Trend Analysis
Timeline
District Director of Sales
Brookdale Senior Living
10.2022 - Current
Regional Vice President of Sales
MorningStar Senior Living
02.2021 - 10.2022
Sales Specialist
MorningStar Senior Living
12.2019 - 02.2021
Director of Community Relations
MorningStar at Arcadia
01.2017 - 12.2019
Sales Counselor
Andara Senior Living
03.2013 - 01.2017
Leasing Agent
HSL Management
08.2011 - 03.2013
Criminal Justice & Psychology
Northern Arizona University