Christopher Dickerson

Managed Major Life Transitions:

• Parent's healthcare rehab/retirement/estate planning/relocation
• Spouse's successful start of self-employment business
• Child's college admission
• Professional assessment and recharging

• Portfolio: Managed a high-value Fortune 1000 portfolio $2M in Annual Recurring Revenue (ARR).
• Multiple SaaS Platforms: Demonstrated Learning Management System (Risk Management), Custom e-learning content, streaming video platform and Mobile App (SaaS)
• Main Point of Contact (POC): Primary point of contact for 40+ accounts throughout lifecycle
• Retention Strategy: Achieved a 90+% gross retention rate (GRR) by executing strategic action plans and being proactive reducing churn
• Strategic Sales: Continuous revenue growth by upselling, cross-selling and negotiating contract renewals
• Executive Alignment : Participated in Quarterly Business Reviews (QBR) engaged with team lead and members across functions to confirm achieved/shared objectives
• Software Programs: Used Salesforce, Google Drive, Docs, Zoom, Meet and Outlook to streamline workflow

• Portfolio: Managed 40+ Commercial Automotive Accounts, growing and protecting $500,000 in annual recurring revenue (ARR) for Southeast Territory
• Data-Driven Consulting: Leveraged digital analytics platform to demonstrate ROI for e-commerce marketplace for client program
• Digital Implementation : Demonstrated e-commerce digital platform for customers commercial auto marketplace program
• Market Expansion: Captured new market share by executing Outbound Business Development to churned out accounts
• Revenue Optimization: Through needs analysis identified upsell and cross-sell opportunities
• Churn Mitigation: Reduced churn by 20% by proactively staying engaged with high-risk accounts
• Account Management Tools: Maintained detailed notes of client goals, revenue growth opportunities and client personality traits in Salesforce
• Team Player: In person meetings, used Google Meets and Outlook for cross departmental strategy sessions

• Accounts: Managed Advertising campaigns for local and national businesses averaging $1.3 Million Annual Recurring Revenue (ARR)
• Account Management: Ranked in top 5% for exceeding quarterly renewal and upsell goals over a multi-year period
• Digital Transformation Lead: Spearheaded the newspaper print to-digital transition integrating SEM, SEO, and programmatic display ads (CPM)
• Revenue Generation & Retention: Consistently outperformed KPI's and profit targets through long-term relationship building exceeding 90% Gross Revenue Retention (GRR)
• Data-Informed Strategy: Leveraged Google Analytics to optimize campaign performance, providing clients ROI and actionable marketing insights
• Strategic Negotiations: Managed the full contract lifecycle, from negotiations, to spend level commitment, to cross-departmental execution with Marketing and Accounting
• Mentorship & Leadership: Selected for the Leadership Development Program, shadowed the Advertising Director; trained and mentored new hires, periodically lead weekly team strategy meetings
• Product Innovation: Served as Project Lead for a self-serve digital solution portal, successfully automating manual processes into a scalable, revenue-generating web platform
• Customer Relationship Management (CRM): Used Salesforce for detailed notes and customer narrative