I help companies drive pipeline through strategic event programs across trade shows, partner activations, and experiential campaigns for audiences of 150 to 40,000. 10 years of experience executing events with budgets up to $150K+ per event, managing cross-functional teams and vendor ecosystems end-to-end. Proven ability to connect events to revenue outcomes, including contributing to 50% quarter-over-quarter SAL growth. I bring hands-on expertise in booth design, sponsorship negotiation, and executive stakeholder communication.
Overview
11
11
years of professional experience
Work History
Lead Associate
North America Event Lead WNS, Part of Capgemini
Pittsburgh, PA
08.2022 - Current
Own event marketing strategy, planning, and execution for 25+ events a year across multiple business units, spanning industry trade shows, partner events, and customer-facing activations.
Manage event budgets of $10K-$150K+ per program, covering forecasting, resource allocation, sponsorship contracting, and ROI accountability.
Contributed to a 50% quarter-over-quarter increase in Sales Accepted Leads by aligning event programs with sales priorities and pipeline goals.
Partner with sales, marketing, and business-unit leaders to keep event branding, messaging, and logistics consistent across teams.
Lead cross-functional planning teams and on-site execution teams to deliver every event on time and on brand, directly supervising teams of 510 people assigned from other departments and setting their priorities and workload.
Govern sponsorship contracting, execution, and payment to keep programs aligned with internal processes.
Managed third-party vendor partnerships and relationships with event host organizations, onboarding new partners to enhance event execution.
Marketing / Contract Filling
The Berkebile Oil Company, Inc.
Somerset, PA
12.2021 - 09.2022
Planned and executed 30+ national and regional trade shows across North America, owning logistics, booth setup, and branded materials.
Produced custom expo booths and brand activations, enhancing customer engagement and brand recall.
Led vendor selection, designed booths, and executed on-site logistics for all shows.
Expanded private label business through increased trade show presence and targeted marketing collateral.
Marketing / Inside Sales
The Berkebile Oil Company, Inc.
Somerset, PA
09.2015 - 12.2021
Ran integrated campaigns across events, print, and social media to build brand awareness and launch new products.
Shaped brand strategy with the company president and launched new products and product lines.
Built sales enablement tools, including literature, videos, presentations, and customer and employee training sessions.
Designed and produced trade show booths and event-specific branding.