Laureana Forrest

•Lead a frontline team delivering a premium guest experience within a high-profile Disney and General Motors environment. Serve as the primary operational and communication link between brand ambassadors, Disney partners, and GM stakeholders to ensure alignment, consistency, and service excellence.

•Manage daily staffing, scheduling, and performance tracking while coaching and developing team members to meet both guest service and brand engagement goals. Drive showroom readiness, operational compliance, and technical execution to support uninterrupted guest flow and product demonstrations.

• Facilitate training on GM product knowledge and Disney standards, reinforcing professionalism, accountability, and brand integrity across the team

• Provide hands-on leadership during peak volume and operational challenges; ensure timely issue resolution, safety, and service recovery.

• Conducting comprehensive market research to inform strategic decision-making.
• Proactively promoting innovative products by employing effective education and demonstration techniques.
• Collaborating seamlessly with cross-functional teams to ensure cohesive project execution.
• Analyzing and leveraging customer feedback to provide valuable insights, driving continuous product enhancements.

• Conducted monthly business travel, expertly expanding markets and fostering invaluable client relationships in 10 states.
• Managed the hiring process for Brand Ambassadors in FL, TX, AL.
• Showcased advanced proficiency in data entry skills.
• Weekly goal-oriented meetings.
• Coordinated virtual and in-person meetings, events, travel, and appointments for the sales department.
• Leveraged Content Marketing to forge and sustain partnerships.
• Oversaw National conferences from inception to completion, collaborating with healthcare faculty members.
• Collaborated with fundraising staff and external vendors to execute 2 events monthly on an annual basis.
• Functioned as a crucial liaison between state associations.

• Ensured overall operational integrity of events scheduled in Central Florida. With oversight of many Experiential Specialists confirming vital functionality, execution and completion of events.
• Raise pull through at the customer level through staff education, while expanding a presence in accounts through POS and product displays.
• Collected data ensuring accurate information; driving sales based on specific products per month.

• Oversaw testing compliance for active employees in the assigned region.
• Implemented current protocols to ensure up-to-date testing standards.
• Facilitated training sessions for employees to learn new testing methodologies.
• Maintained strict adherence to company standards and policies throughout the process.
• Expanding operations by establishing new locations nationwide in the United States and extending reach into European markets.