CHRISTOPHER M. MALONE
RIPON,USA
Summary
With 10 years of experience in the beverage sales industry, expertise lies in sales and consumer trends, brand building, employee management, business administration, and go-to-market strategies. Driven to make a significant impact on the industry and seeking to accelerate career in a way that allows showcasing these skills while being challenged at new levels. As a professional sales leader, excels in driving market growth and delivering results. Track record includes developing and executing strategic plans, cultivating strong client relationships, and leading high-performing teams. Adaptable, dependable, and focused on achieving targets through effective team collaboration and innovative approaches. Additionally, brings strong communication skills with expertise in market analysis, negotiation, and customer engagement.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Northern California Broad Market Sales Manager
Riboli Family Wines
10.2022 - Current
- Realigned territories to ensure better coverage and presence in market
- Recruited and hired 18 sales representatives and three managers
- Director of three district managers, each running 5-7 person sales/merchandising teams
- Writes, implements, and tracks quarterly incentives as well as annual bonus programs
- Grew on-premise dollar volume 50% from 2022 vs 2024
- Streamlined sales processes, resulting in improved efficiency and productivity.
- Forecasted revenue accurately using data analysis techniques to inform strategic planning decisions.
Northern California Chain Division Manager
Riboli Family Wines
05.2019 - 10.2022
- Built and implemented first full chain specific division in Northern California
- Recruited and hired 18 sales representatives and three managers
- Director of three district managers, each running seven person sales/merchandising teams
- Grew rankings in Nielsen ranking in Northern California chains from sixth to first in dollar volume
- Call on Save Mart Companies at corporate level (Save Mart, Lucky, FoodMAXX)
- Create in-store programming, present new items
- Grew Save Mart Companies 65.5% first year in position
- Call on Food 4 Less, PAQ Inc.
- Create in-store programming, present new items
- Grew Food 4 Less 97% first year in position
- Key presenter at company-wide general sales meetings
Northern California Area Manager – Full Division
Riboli Family Wines
10.2017 - 05.2022
- Managed team of chain and broad market sales representatives
- Grew sales team from five to 12 sales representatives in first year in position
- Grew rankings on Nor Cal Nielsen reports from 13th ranked brand by dollar volume to ninth in first six months
District Manager
Epic Wines and Spirits
08.2015 - 10.2017
- Built the top sales team within the first year of management
- Managed team of seven sales representatives
- Lead bi-weekly sales meetings to go over programming, distribution, and execution goals
- Developed and implemented incentive programs
Sales Representative
Epic Wines and Spirits
08.2014 - 08.2015
- Earned top chain salesman honors in company for eight consecutive months
- Focused on growing market share in all major chain accounts
- Presented, ordered, and merchandised orders at store level
Assistant General Manager
Reserve at Spanos Park
07.2011 - 08.2013
- Increased overall merchandise sales in 2012 by 20% over prior year
- Managed all aspects of the golf course including accounting, food and beverage, maintenance, golf operations, golf membership, and all staff
- Coordinated with all major golf equipment and clothing companies on pre-booking orders, managing inventory levels and purchasing
Athlete
08.2004 - 05.2011
- Professional baseball career spanned over 8 seasons with the Dodgers, Rockies, and Blue Jays organizations.
Education
Associate of Arts -
San Joaquin Delta College
01.2004
Skills
- Sales coaching
- Team leadership
- Customer engagement
- Team motivation
- Sales presentations
- Staff training and development
- Data-driven decision making
- Goal setting and achievement
- Sales operations
Accomplishments
- Built, from the ground up, the first Northern California chain sales division for Riboli Family Wines
- Expanded coverage in Northern California by realigning territories and adding a third broad market team
- Interviewed and hired 50+ Sales representatives, merchandisers and/or managers.
- 80+% employee retention rate over 7 ½ years with Riboli Family Wines
- Wine and Spirits Education Trust (WSET), Level 2 Certification
- Eight Years of professional baseball with 3 organizations
Certification
- WSET II
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Northern California Broad Market Sales Manager
Riboli Family Wines
10.2022 - Current
Northern California Chain Division Manager
Riboli Family Wines
05.2019 - 10.2022
Northern California Area Manager – Full Division
Riboli Family Wines
10.2017 - 05.2022
District Manager
Epic Wines and Spirits
08.2015 - 10.2017
Sales Representative
Epic Wines and Spirits
08.2014 - 08.2015
Assistant General Manager
Reserve at Spanos Park
07.2011 - 08.2013
Athlete
08.2004 - 05.2011
Associate of Arts -
San Joaquin Delta College
Similar Profiles
CHAD ALGERCHAD ALGER
SALES REPRESENTATIVE at Riboli Family WinesSALES REPRESENTATIVE at Riboli Family Wines
Alex ShermanAlex Sherman
Sales Representative at San Antonio Winery / Riboli Family WinesSales Representative at San Antonio Winery / Riboli Family Wines
Federico ReyesFederico Reyes
Sales Representative at Riboli Family Wines Of San Antonio WinerySales Representative at Riboli Family Wines Of San Antonio Winery
WILLARD MILLERWILLARD MILLER
Outside Operations at The Golf Courses of LawsoniaOutside Operations at The Golf Courses of Lawsonia
ALEXANDER KASTENSCHMIDTALEXANDER KASTENSCHMIDT
Printing Press Operator at Walsworth Publishing CompanyPrinting Press Operator at Walsworth Publishing Company