Christopher Monahan
Sales Manager
Neptune,NJ
Summary
Dynamic sales leader with a proven track record at Lawson’s Finest Liquids, driving over 10% annual sales growth. Expert in Diver and VIP reporting systems, fostering strong distributor relationships. Skilled in strategic planning and team collaboration, enhancing brand visibility and market share. Passionate about achieving results and optimizing sales strategies.
Overview
23
23
years of professional experience
Work History
State Manager
Lawson’s Finest Liquids
, New Jersey
02.2022 - Current
- Grew core portfolio sales by over 10% annually, doubling account base to more than 800 accounts.
- Developed sales plans and distributor goals while establishing go-to-market strategies for new items.
- Tracked and replenished inventory to uphold optimal par levels across all locations.
- Organized and executed team collaborations, sales meetings, and monthly business reviews.
- Oversaw financial reporting and budgeting processes for state-level operations.
- Trained distributor sales teams, management, and retailers on Lawson’s Finest Liquids portfolio.
State Manager
Roust USA
03.2017 - 01.2022
- Achieved over 15% annual sales growth for Roust USA portfolio in New Jersey.
- Developed competitive strategies for premium vodka brands to capture market share.
- Managed inventory and pricing for two distributors, ensuring optimal stock levels.
- Cultivated distributor relationships to enhance product availability and service quality.
- Collaborated with sales teams to boost brand visibility and expand distribution channels.
- Coordinated cross-functional teams to execute marketing initiatives effectively.
- Oversaw state-level budgeting and financial operations for efficient resource allocation.
Regional Sales Manager
North Coast Brewing Company
01.2014 - 01.2017
- Expanded sales and distribution network across seven distributors in NY, NJ, and Eastern PA.
- Cultivated strong relationships with wholesale partners to boost brand visibility and revenue.
- Designed programming and planning initiatives for distributors within designated territory.
- Managed order coordination and inventory control using VIP/DIVER programs.
- Trained and mentored distributor sales staff to enhance product knowledge and customer interaction.
- Analyzed sales reports to identify performance gaps and execute improvement strategies.
- Developed key account relationships through personal visits and consistent follow-up calls.
Area Beer Merchant
MillerCoors
01.2013 - 01.2014
- Developed and managed sales strategies for 80 key accounts and four distributors in assigned territory.
- Achieved 20% sales growth and over 500 new PODs in key accounts.
- Ranked among top five retail beer merchants nationally based on monthly sales performance.
- Educated distributors and key accounts on Tenth and Blake beer and cider brands.
- Led distributor meetings and conducted training for retail staff on Crispin and Fox Barrel Cider.
- Coordinated cider- and beer-themed events across New Jersey to enhance brand visibility.
Area Sales Manager
Crispin Cider Company
08.2010 - 12.2012
- Increased market share and brand awareness for Crispin and Fox Barrel Ciders in NY and NJ.
- Cultivated distributor relationships across 12 distributors within assigned territory.
- Trained sales team on effective selling techniques and comprehensive product knowledge.
- Implemented comprehensive on- and off-premise programs and promotions.
- Conducted distributor training sessions and kick-off meetings throughout the territory.
- Collaborated with Craft and Import Brand Managers to establish pricing and go-to-market strategies.
Education
BA - Music Business; Communications
Monmouth University
West Long Branch, NJ05.2003
Skills
- Diver and VIP reporting systems
- Concur and Continia expense systems
- Project management tools
- Microsoft Teams and Office
Additional Skills And Certifications
Certified Beer Merchant, MillerCoors, 2013
Certified Beer Server, Cicerone Program, 2012
Certified Beer Master, Anheuser Busch, 2003
Timeline
State Manager
Lawson’s Finest Liquids
02.2022 - Current
State Manager
Roust USA
03.2017 - 01.2022
Regional Sales Manager
North Coast Brewing Company
01.2014 - 01.2017
Area Beer Merchant
MillerCoors
01.2013 - 01.2014
Area Sales Manager
Crispin Cider Company
08.2010 - 12.2012
BA - Music Business; Communications
Monmouth University
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