Christophine De Leon Banuelos

Prepare materials and train team members, approve financial documents, maintained confidential office records, facilitate investment and other business-related projects, streamlined procedures, handled customer service-related business and inquiries. Educating clients in a fiduciary capacity about money concepts and how to create strategies for building wealth and managing risks, conducting trades.

Accountable for sales, margin, inventory planning, launching new products, & overall strategy and merchandising objectives for Party City, developed and delivered comprehensive training to Online Merchandisers on systems, projects and procedures. Directly managed a team of two or more, but also worked directly and managed projects with other cross-functional teams.

Assisted in structuring a start-up environment which grew from twenty stores to 144 stores nationwide (Party America) and then moving business tactics from brick-and-mortar retail to a start-up e-commerce operation (PartyCity.com). Responsibilities included managing day to day tasks to convert business and by optimizing customer experience, understanding consumer needs & missed opportunities while partnering with logistics & fulfillment, and working with the platform provider to enhance web design and functionality.

Identified business opportunities and risks through sales and web performance metrics. Created compelling product experience on the site, including inspirational merchandise presentation, simple but intuitive category navigation, with clear and accurate product details for a seamless shopping experience for customers. Managed buying, financial, & inventory tasks, SKU item set-up and product copywriting, for the top selling category in seasonal business.