Hi, I’m
Christy Bertolino
Canyon,TX
Summary
Interested in applying my diverse public relations experience and extensive professional communication background as a continued asset in the wide-ranging corporate landscape.
Overview
25
years of professional experience
Work History
Family Support ServicesAmarillo, TX
Director of Donor Relations
07.2022 - Current
Job overview
- Effectively engaged with state and local leaders, community members, organizations, and long-term contacts to advance funding for and increase awareness of the vast realm of crucial services provided at Family Support Services
- Actively facilitated communication in a leadership role collaborating with 75 employees within the non-profit agency while navigating a myriad of programs including our emergency domestic violence shelter, human and labor trafficking, supervised visitation, court-ordered support groups for batterers and survivors, veterans’ resources, counseling services, etc
- Strategized with the CEO and Board of Directors to develop and define the role of Director of Donor Relations – a newly created position within the FSS leadership team.
KFDA-TVAmarillo, TX
Host
01.2018 - Current
Job overview
- Successfully implemented and launched an innovative advertising campaign conceived as a daily talk show
- Increased station revenue while growing client base through building and maintaining relationships
- Established loyal viewership while establishing Moms Talk as a staple in the NewsChannel 10 viewing area.
Collier PropertiesCanyon, TX
Owner/Operator/Property Manager
04.2013 - Current
Job overview
- Solely owned and operated my family’s established property management company after my father’s Alzheimer’s diagnosis with more than 75 properties while doubling the value of the company at the time of its sale three years later
- Successfully exercised conflict management and problem-solving skills while communicating with a widely diverse number of property owners and tenants
- Effectively represented clients during eviction litigation, obtaining property possession and monetary judgements in my clients’ favor for every motion filed.
Texans for Ronny Jackson for TX-13Amarillo, TX
Press Secretary
06.2020 - 12.2020
Job overview
- Assisted Campaign Manager in coordinating all media relations and frequent media hits for the campaign, including the distribution of press releases, while continuing to establish strong relationships with local and national media
- Effectively communicated and developed a strong working relationship with all members of Team Jackson, as well as Team Jackson supporters, helping to ensure day-to-day and unexpected events/media hits ran smoothly
- Constantly monitored Ronny’s email account and social media providing thorough and efficient feedback to the public.
Velasquez GroupAmarillo, TX
Director of Marketing
07.2016 - 11.2019
Job overview
- Boosted and strengthened social media presence for 11 grocery stores in Texas and Oklahoma while establishing the tone and culture for two separate grocery store lines with diverse customer bases
- Created new and innovative ways to engage consumers and increase user-generated content and earned media through various marketing strategies
- Collaborated with business executives and industry experts to modernize two websites and mobile applications, as well as create weekly grocery store advertisements with consumer specific incentives.
Canyon Independent School DistrictCanyon, TX
Coordinator of District Communications
08.2009 - 04.2013
Job overview
- Effectively communicated to the public and local media complicated, and often contentious, issues
- Developed new and innovative techniques to communicate with staff and community members in an evolving technological society
- Composed quarterly newspaper columns addressing key topics in the education community.
State Senator Kel SeligerAmarillo, TX
District Director
08.2004 - 08.2009
Job overview
- Coordinated all media relations for Senate District 31, including the distribution of press releases, while providing thorough and efficient feedback and effectively communicated to the public the frequently difficult issues regarding state politics and policy
- Supervised four employees in three separate SD 31 offices located 275 miles apart
- Assumed budgetary responsibilities for the Senator’s campaign account, as well as assumed responsibility for his adherence to the Texas Ethics Commission’s policies and regulations.
KFDA-TVAmarillo, TX
Noon Anchor/Senior Crime & Courts Reporter
06.2002 - 08.2004
Job overview
- Developed name recognition as an on-air personality, working at two of the area’s number one rated television and radio stations (KGNC-AM)
- Met hourly and daily deadlines, while writing, producing, and anchoring in a high-stress, deadline driven environment
- Established hundreds of contacts in the area, as well as interviewed many high-profile officials, including Former Governor George W
- Bush.
Education
Texas Real Estate Commission
01.2024
University Overview
- Continuing Education completed and up to date
- Licensed Real Estate Agent
West Texas A&M University
Bachelor of Art from Mass Communications
05.1999
University Overview
Honors: Graduated with Honors
Skills
- Public Relations
- Corporate & Community Relations
- Creative Interpersonal Coordination
- Cooperative Leadership Management
- Media Relations
- Social Media Communications
- Efficient Collaboration
- Self-Motivated & Progress Driven
Board Community Involvement
- Amarillo Chamber of Commerce Business Council (Current)
- Board Member, Amarillo Area Foundation
- Advisory Board Member, Women’s Philanthropy Fund
- Co-Chairman, Amarillo Walk to End Alzheimer’s
- President, Family Support Services Board of Directors
- Salvation Army Board of Directors
- Amarillo Chamber of Commerce Governmental Affairs Committee
- United Way Loaned Executive
- Discovery Center Board of Directors
- WTAMU Alumni Association Board of Directors
Awards
WTAMU Communications Hall of Fame Inductee, 2023
Panhandle Victim Assistance Coalition Above and Beyond Media Award
Texas Senate and House of Representatives’ Recognition for her “Operation Lights Out” idea (requiring convicted sex offenders to turn off their porch lights on Halloween)
Amarillo Business & Professional Women Young Careerist Award
Leadership Amarillo/Canyon Graduate - 2009
Amarillo Chamber of Commerce Top Twenty Under Forty Nominee
References
- Brian Thomas, (806) 679-4671
- Mike Wartes, (806) 679-3609
- Debra McCartt, (806) 236-4331
- Brent McClure, (806) 670-5910
Timeline
Director of Donor Relations
Family Support Services
07.2022 - Current
Press Secretary
Texans for Ronny Jackson for TX-13
06.2020 - 12.2020
Host
KFDA-TV
01.2018 - Current
Director of Marketing
Velasquez Group
07.2016 - 11.2019
Owner/Operator/Property Manager
Collier Properties
04.2013 - Current
Coordinator of District Communications
Canyon Independent School District
08.2009 - 04.2013
District Director
State Senator Kel Seliger
08.2004 - 08.2009
Noon Anchor/Senior Crime & Courts Reporter
KFDA-TV
06.2002 - 08.2004
Texas Real Estate Commission
West Texas A&M University
Bachelor of Art from Mass Communications
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