Dynamic marketing professional with experience at BOE Technology Group Co., Ltd., specializing in marketing analytics, competitive analysis, and customer research. With an academic background in Game Design, I bring a unique creative perspective to brand storytelling and audience engagement. Proven ability to enhance customer satisfaction through targeted insights and clear communication. Adept at identifying market opportunities and leading successful product and brand launches that align with user-centric and experiential design principles.
· Measured customer satisfaction with surveys, polls, and questionnaires.
· Researched consumer opinions and marketing strategies in collaboration with statisticians, pollsters, and marketing team members.
· Managed company blog by generating relevant topics, writing articles, and scheduling posts.
· Monitored competitor activities using tools like Omdia or IDC to stay informed about evolving market strategies.
· Helped determine market position from available data.
· Collaborated and researched market needs and marketing strategies with product team.
· Prepared presentations, reports, special projects, and other documents to support organizational objectives.
· Maintained an organized work environment for all teams.
· Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
Master of Arts with Merit in University for the Creative Arts
Bachelor of Arts with Honors in Coventry University