Summary
Overview
Work History
Education
Skills
Certification
Languages
Interests
Timeline
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Chuxuan (Joseph) Tan

Laguna Beach,CA

Summary

Dynamic marketing professional with experience at BOE Technology Group Co., Ltd., specializing in marketing analytics, competitive analysis, and customer research. With an academic background in Game Design, I bring a unique creative perspective to brand storytelling and audience engagement. Proven ability to enhance customer satisfaction through targeted insights and clear communication. Adept at identifying market opportunities and leading successful product and brand launches that align with user-centric and experiential design principles.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Marketing Planner

BOE Technology Group Co., Ltd
03.2021 - 07.2024

· Measured customer satisfaction with surveys, polls, and questionnaires.

· Researched consumer opinions and marketing strategies in collaboration with statisticians, pollsters, and marketing team members.

· Managed company blog by generating relevant topics, writing articles, and scheduling posts.

· Monitored competitor activities using tools like Omdia or IDC to stay informed about evolving market strategies.

· Helped determine market position from available data.

· Collaborated and researched market needs and marketing strategies with product team.

Marketing Assistant

Forbidden City Taobao
07.2019 - 09.2019

· Prepared presentations, reports, special projects, and other documents to support organizational objectives.

· Maintained an organized work environment for all teams.

· Input new data, updated old records and cross-checked information to keep marketing database up-to-date.

Education

Master of Arts - Game Design

Laguna College Art And Design
Laguna Beach, CA
05-2025

Master of Arts - Creative Marketing & Advertising

University For The Creative Arts
London, UK
08-2020

Bachelor of Arts - Business Administration

Coventry University
Coventry, UK
05-2019

Skills

  • Creative direction
  • Voice of customer analysis
  • Target market identification
  • Marketing analytics
  • Internal communications
  • Product launches
  • Consumer behavior
  • Customer segmentation
  • Competitive analysis

Certification

Master of Arts with Merit in University for the Creative Arts

Bachelor of Arts with Honors in Coventry University


Languages

English
Professional Working
Chinese (Mandarin)
Native or Bilingual

Interests

  • Video Gaming
  • Video Game Design
  • Wine Tasting
  • Reading
  • Historical Exploration
  • Creative Writing

Timeline

Marketing Planner

BOE Technology Group Co., Ltd
03.2021 - 07.2024

Marketing Assistant

Forbidden City Taobao
07.2019 - 09.2019

Master of Arts - Game Design

Laguna College Art And Design

Master of Arts - Creative Marketing & Advertising

University For The Creative Arts

Bachelor of Arts - Business Administration

Coventry University
Chuxuan (Joseph) Tan