Cindy Bickford
Portland,OR
Summary
Director of sales and marketing with extensive experience in leading high-performing teams. Proven track record of developing top sales talent and securing significant new accounts. Committed to leveraging data analysis and technology to surpass sales and marketing objectives.
Overview
12
12
years of professional experience
Work History
Director Of Sales And Marketing
The Ackerly At Sherwood & Reed's Crossing
Sherwood, OR
07.2020 - 03.2023
- Managing/Coaching all aspects of sales and marketing for my department, this includes social media, SEO, Direct mail, B2B, brand awareness, community events, sponsorship contracts and in-community modeling of phone, tour, prospect positive interaction skills.
- I have led this team starting at 64% census to 98% census in 12 months.
- Perform daily sales discussions with goal planning, strategic strategizing, with quick pivots to our community needs.
- Ongoing strong nurturing of partnership development amongst all departments to foster a cohesive team.
- Proficient in budget management, controlling top and bottom-line revenue to ensure growth opportunity, with experience in coaching the method for other departments.
Regional Marketing Specialist
Pacific Dental Services
Portland, OR
06.2013 - 01.2020
- Managing/Training all aspects of marketing for 20 plus dental offices in the Portland and Vancouver area.
- This includes social media, SEO, Direct mail, B2B, GeoFencing, brand awareness, community events, sponsorship contracts i.e., Blazers, Timber's and in-office modeling of phone and patient positive interaction skills.
- Managing and achieving a 150k budget, with top growth.
General Manager
Vision Works
Beaverton, Oregon
09.2011 - 08.2013
- Led daily operations to ensure efficient workflow and optimal service quality.
- Managed staff scheduling to maintain adequate coverage and team performance.
- Oversaw inventory management to ensure product availability and minimize waste.
Education
High School -
Beaverton High
Certified Nursing Assistant -
Certified -
NW College Of Hypnosis
Certified -
IAP Career College
Skills
- Leadership and management
References
- Renee Steiner, 971-901-8581, Co-worker, 10
- Christi Thompson, 541-241-4452, Co-worker, 15
Awards
- Regional Manager of the Year, 2010
- Office of the Year, 2016
- Manager of the Year, 2017
Timeline
Director Of Sales And Marketing
The Ackerly At Sherwood & Reed's Crossing
07.2020 - 03.2023
Regional Marketing Specialist
Pacific Dental Services
06.2013 - 01.2020
General Manager
Vision Works
09.2011 - 08.2013
High School -
Beaverton High
Certified Nursing Assistant -
Certified -
NW College Of Hypnosis
Certified -
IAP Career College