
Client Development leader with a proven track record of elevating client relationships across luxury retail environments through strategic segmentation, refined communication, and emotionally driven client engagement. Known for translating CRM insights into regional strategies that strengthen loyalty, increase lifetime value, and align boutique execution with global brand vision.
• Maintain a client-first culture for Rodeo Drive’s flagship boutique, overseeing the daily execution of luxury service standards and operational accuracy.
• Develop personalized strategies focusing on individual performance, development gaps, and client book growth—resulting in the elevation of +27% net sales from 1/3 of the selling team.
• Analyze and act on CRM KPI's with an emphasis on client loyalty and development by segmentation - 48% new clients vs. 52% loyal clients YTD (net sales 23% new vs. 77% loyal), retention RR (Gold segmentation +1%, Super Top +1%), with focus on target segmentation (High and Medium).
• Partner with corporate partners and serve as a cross-functional liaison to the selling team to execute localized client activations and events within LA Metro. Deliver quantitative and qualitative event recaps.
• Coached Client Advisors through the 'Road to the Million Dollar Client' journey, focusing on their clients' potential, growth, and retention.
• Led weekly educational trainings and activities focusing on CRM KPIs and refreshers to retain information.
• Collaborated with corporate partners (CRM, Marketing, and Special Events) to target top-tier segmented (VIG, VVIG) clients, develop strategies, and execute client experiences: LACMA Gala, the Grammys, Frieze Art Fair, fashion shows, in-store activations (MTO/MTM Program), collection previews, high jewelry events, non-profit partnerships (Make-A-Wish Foundation, Friendly House, Chime for Change, UNICEF), award season events (EJAF Academy Awards Viewing Party), and hotel hospitality partnership (Waldorf Astoria and The Edition, West Hollywood).
• Spearheaded, managed, and orchestrated the client experience for the Gucci Apartment at the Chateau Marmont, the soft launch of the Gucci Osteria Beverly Hills, and the Gucci X The North Face pop-up.