CLAIBRONE M. SMITH III
manager
Houston,TX
Summary
Dynamic marketing and operations leader with over a decade of experience managing large teams and driving brand awareness through innovative field marketing and promotional campaigns. Demonstrated expertise in scaling operations, optimizing budgets, and leading cross-functional teams to consistently surpass sales and engagement objectives. Strategic thinker committed to delivering high-impact results that align with organizational goals. Passionate about leveraging data-driven insights to enhance marketing effectiveness and operational efficiency.
Overview
18
18
years of professional experience
Work History
Field Market Manager
Strategic Group
Houston, TX
11.2015 - Current
- Promoted from Brand Ambassador to Field Market Manager based on leadership performance and operational excellence.
- Lead and manage a team of 40+ staff members across multiple marketing and sales activations.
- Oversee hiring, onboarding, training, and performance coaching to maintain high-quality execution.
- Manage labor and supply budgets while meeting or exceeding revenue and engagement targets.
- Coordinate logistics and execution for large-scale promotional events.
Brand Engagement Specialist
U.S. Army Challenge
Houston, TX
10.2014 - 04.2016
- Engaged consumers using digital tablets to drive participation and brand awareness.
- Distributed premium promotional materials and encouraged consumer interaction.
- Supported setup, breakdown, and daily execution of field marketing events.
Event Marketing Representative
State Farm Insurance
Houston, TX
07.2014 - 04.2016
- Supported lead generation efforts through consumer engagement and event marketing.
- Assisted with planning and execution of branded promotional activities.
- Built cross-promotional relationships with partner brands.
Event Coordinator
Crockett & Sons Enterprises Inc.
Houston, TX
01.2014 - 04.2016
- Coordinated grassroots marketing events to drive sales and brand awareness.
- Managed daily event reporting, expense tracking, and photo documentation.
- Oversaw setup, breakdown, and on-site operations.
General Manager
In-Shape Health Clubs
Tracy, CA
02.2008 - 12.2013
- Managed full club operations including sales, staffing, budgeting, and customer experience.
- Led and developed a team of 40+ employees across departments.
- Increased membership growth while reducing attrition through high-quality service.
- Executed local marketing initiatives, partnerships, and promotional events.
- Ensured compliance with quality management and OSHA standards.
Education
Bachelor of Business Administration -
Houston Baptist University
Skills
- Field & Event Marketing
- Team Leadership (40 staff)
- Brand Activation
- Budget & P&L Management
- Staff Training & Development
- Operations Management
- Consumer Engagement
- Sales Growth
- Partnerships & Promotions
Affiliations
- Professional Careers Institute
- Abundant Life Cathedral – Personal Ministry
- MEN INC.
Timeline
Field Market Manager
Strategic Group
11.2015 - Current
Brand Engagement Specialist
U.S. Army Challenge
10.2014 - 04.2016
Event Marketing Representative
State Farm Insurance
07.2014 - 04.2016
Event Coordinator
Crockett & Sons Enterprises Inc.
01.2014 - 04.2016
General Manager
In-Shape Health Clubs
02.2008 - 12.2013
Bachelor of Business Administration -
Houston Baptist University