Hi, I’m
Claire Concowich
Chester Springs,PA
Summary
Innovative and strategic Marketing Executive with a successful history of elevating brand visibility and driving revenue growth in highly competitive markets. Proficient in developing comprehensive marketing strategies that align with business objectives and customer needs. Skilled in leading cross-functional teams to execute integrated marketing campaigns and initiatives that deliver measurable results. Adept at leveraging data-driven insights to inform decision-making and optimize marketing performance. Seeking to bring visionary leadership and transformative expertise to a dynamic organization poised for expansion and market leadership.
Overview
13
years of professional experience
1
Certification
Work History
FagronAustin, TX
Senior Director of Marketing
02.2022 - Current
Job overview
- Formulate complex strategies and concepts to grow brand awareness, strengthen reputation, and generate marketing qualified leads in domestic and global markets.
- Developed business strategies to increase market share and expand product offerings.
- Manage enterprise-wide marketing and promotional programs that support corporate objectives for all lines of business.
- Collaborate with internal stakeholders and KOLs on the development of product and brand positioning.
- Managed budgets, contracts, timelines and resources necessary to execute Managed a team of marketing professionals to ensure successful execution of campaigns.
Letco MedicalWayne, PA
Director of Marketing
02.2019 - 02.2022
Job overview
- Developed budgets for marketing initiatives while ensuring maximum ROI on all investments.
- Led a team of consultants through an in-depth exercise to enhance the Letco Medical brand
- Coordinated cross-functional teams from departments such as creative design, web development, analytics, and finance, to achieve objectives.
- Designed promotional campaigns that resulted in increased brand awareness and sales.
- Assisted executive management in developing long-term strategic plans related to growth initiatives.
Fourth Power LabsWayne, PA
Director of Marketing
01.2021 - 02.2022
Job overview
- Developed and brought to market brand for CPG start-up.
- Advised the executive team on strategic direction.
- Led team of product and digital marketers to effectively bring Fourth Power Labs to market.
- Conducted market research to identify target audiences and develop effective messaging strategies.
TrellistWilmington, DE
Senior Account Leader
09.2011 - 02.2019
Job overview
- Engage and collaborate with clients to identify business objectives, create innovative solutions, and set the path for growth and successful outcomes.
- Orchestrate diverse team resources and subject matter experts to develop the communication, technology, and business strategy to meet business objectives.
- Consult on current marketing and technology best practices, assess market opportunity and vulnerability to provide guidance for driving sustainable growth.
- Regularly engage, review, and adapt as needed to ensure the growth and sustainability for the client.
Education
La Salle UniversityPhiladelphia, PA
MBA
05-2025
La Salle UniversityPhiladelphia, PA
Bachelor of Science from Digital Arts & Multimedia Design And Art History
05-2006
University Overview
- Minor in Communications
Skills
- Business Strategy Development
- Marketing Strategy
- Brand Strategy and Management - Domestic and International
- Marketing Operations
- Project Management
- Market Research
- Contract Negotiation
- Interpersonal And Written Communication
- Capital Projects Management
Certification
- National Society of Leadership and Success Member
- La Salle University Alumni Association Board of Directors Nominee
Timeline
Senior Director of Marketing
Fagron
02.2022 - Current
Director of Marketing
Fourth Power Labs
01.2021 - 02.2022
Director of Marketing
Letco Medical
02.2019 - 02.2022
Senior Account Leader
Trellist
09.2011 - 02.2019
La Salle University
MBA
La Salle University
Bachelor of Science from Digital Arts & Multimedia Design And Art History
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