Kelly Rogers
Orlando
Summary
As a marketing leader with 15+ years in the education industry, I have successfully grown degree and certificate portfolios for organizations like Emeritus, Bisk, Pearson, and Lindenwood Education System. With a Master’s in Communication, I create compelling brand stories and customer journeys that drive profitable growth and loyalty. I believe the right educational program doesn't just change a student’s schedule—it changes their trajectory. A lifelong learner and advocate for the intersection of education and the workforce, I specialize in bridging the gap between classroom potential and career reality to ensure today’s learning translates into tomorrow’s economic mobility.
Overview
15
15
years of professional experience
Work History
Senior Director of Marketing
Ancora (Lindenwood Education System Member)
Arlington, TX (Remote)
10.2023 - Current
- Leadership: Leads a high-performing team of internal marketers and external agencies responsible for all demand generation, brand, and digital efforts.
- Strategy: Directs comprehensive market research, develops robust brand and content strategies, and continually optimizes digital channels to enhance funnel conversions and learning experiences for a diverse, global audience.
- Developed and executed comprehensive marketing strategies to enhance brand visibility and engagement.
- Led cross-functional teams in launching innovative educational programs aligned with market demands.
- Engineered a multi-channel content strategy that increased brand visibility by 35% in Google AI Overviews and Featured Snippets, leveraging LLM-friendly formatting and semantic keyword optimization to capture high-intent search traffic.
Associate Vice President of Marketing
Emeritus
Remote
03.2022 - 10.2023
- Recruited to manage and grow Emeritus's online degree portfolio.
- Led market research, audience insights, brand research, and persona development for online degree portfolio.
- Built brand, content, and digital marketing strategy guiding the agencies responsible for executing them.
- Owned relationship with the marketing lead for each client and led bi-weekly check-ins with both internal and external teams.
- Drove media optimizations, asset testing, audience targeting, remarketing, and pricing and promotion strategies.
- Utilized customer experience and consumer decision insights to improve funnel conversions.
- Key partner for business development in identifying new product/program opportunities by leading a group of market researchers and data scientists to build opportunity scorecards and automated pro forma models.
- Collaborated with B2B teams to optimize ABM marketing strategies.
Marketing Director
Bisk
Tampa, FL (Remote)
05.2021 - 03.2022
- Owned and effectively managed an eight figure marketing budget delivering on key business objectives for a portfolio with over 50 programs.
- Partner with the sales and finance teams to support the forecast of business growth, and set the strategic approach to drive the highest ROI marketing investments.
- Owned marketing operations and helped create intake and reporting processes with centralized teams (creative, paid media, analytics, partnerships).
- Developed and executed comprehensive marketing strategies to enhance brand visibility and customer engagement.
- Analyzed market trends and consumer insights to inform strategic decision-making and optimize marketing efforts.
- Oversaw digital marketing initiatives, leveraging SEO, SEM, and social media for maximum reach and impact.
Director of Marketing
Pearson
Orlando, Florida
09.2018 - 05.2021
- Owned and successfully managed an eight figure marketing budget that met or exceeded revenue goals YoY.
- Effectively led and managed a high-performing team of marketers that increased enrollments and revenue for the company, while driving down CPL and acquisition costs.
- Led a launch process transformation eliminating redundant roles and improving speed to market, creating a cost savings for the company and allowing for up to 20 program launches a year.
- Led annual strategic marketing plan development with team, as well as monthly and quarterly reviews.
- Led cross-functional teams to execute integrated marketing campaigns across multiple channels.
Associate Director, Media and Analytics
Pearson
Orlando, Florida
11.2014 - 05.2021
- Direct oversight of marketing KPIs (CPL, conversion rates across the marketing funnel, CAC, revenue) developing reports and analyses that measured the effectiveness of marketing campaigns against targets and expectations.
- Owned budgeting and forecasting process alongside sales and finance teams.
- Provided strategists with insights and recommendations to optimize channel mix, audience segmentation, targeting, and messaging resulting in improved metrics.
Marketing Manager
Pearson
Orlando, Florida
09.2013 - 11.2014
- Owned brand and marketing strategy for multiple university programs, including a high volume MBA programs.
- Collaborated with creative and digital marketing teams to effectively market online education offerings by focusing on unique value propositions and persona-based messaging strategy.
- Responsible for the planning, execution, and measurement of digital marketing activities to ensure revenue and CAC goals were met.
- Owned and managed the marketing relationship with the university improving client relations and collaboration with university marketing stakeholders.
Marketing Manager
Stonehenge Telecom
Maitland, FL
01.2013 - 07.2013
- Worked directly under the Chief Marketing Officer to drive business growth for a mobile virtual network operator (MVNO) wireless offering by clearly developing and communicating product positioning, messaging, and value propositions for target businesses (B2B) and customers (B2C).
- Owned and managed the marketing budget, as well as responsibility for hiring third party agencies to support marketing collateral, digital marketing, and customer service.
- Hired and mentored paid marketing interns to help support social media and brand awareness campaigns.
- Developed and executed comprehensive marketing strategies to enhance brand visibility and market penetration.
Assistant, Academic Department
ITT Technical Institute
Orlando, Florida
01.2011 - 01.2013
- Developed and implemented strategic initiatives that enhance the student experience, promote academic success, and foster a culture of excellence.
- Serve as a liaison to other departments and units within the school.
- Support the development of policies and procedures related to academic advising, student retention, and student success.
Enrollment Advisor
ITT Technical Institute
Orlando, FL
01.2011 - 01.2012
- Assisted prospective students in the enrollment process by providing accurate information about academic programs, admissions requirements, and financial aid options.
- Conducted information sessions and campus tours to students and their families.
- Maintained accurate records of student enrollment and assisted with data entry into the student information system.
- Guided prospective students through enrollment process and program selection.
- Collaborated with academic advisors to align student goals with available programs.
- Trained new enrollment staff on best practices and institutional policies for effective advising.
Communications Instructor
Valencia Community College
Orlando, Florida
01.2011 - 01.2012
- Taught various communication courses including public speaking, interpersonal communication, and intro to communication.
- Developed and implemented engaging lesson plans that promote critical thinking and active learning.
- Foster an inclusive learning environment that promotes diversity and cultural sensitivity.
Education
Master of Arts (M.A.) - Interpersonal Communication
University of Central Florida
01.2010
Bachelor of Arts (B.A.) - Interpersonal/Organizational Communication
University of Central Florida
01.2008
Skills
- Data-informed strategy development and media planning
- Content development strategy and creative direction
- SEO and AI optimization
- User experience enhancement and CRM expertise
Timeline
Senior Director of Marketing
Ancora (Lindenwood Education System Member)
10.2023 - Current
Associate Vice President of Marketing
Emeritus
03.2022 - 10.2023
Marketing Director
Bisk
05.2021 - 03.2022
Director of Marketing
Pearson
09.2018 - 05.2021
Associate Director, Media and Analytics
Pearson
11.2014 - 05.2021
Marketing Manager
Pearson
09.2013 - 11.2014
Marketing Manager
Stonehenge Telecom
01.2013 - 07.2013
Assistant, Academic Department
ITT Technical Institute
01.2011 - 01.2013
Enrollment Advisor
ITT Technical Institute
01.2011 - 01.2012
Communications Instructor
Valencia Community College
01.2011 - 01.2012
Bachelor of Arts (B.A.) - Interpersonal/Organizational Communication
University of Central Florida
Master of Arts (M.A.) - Interpersonal Communication
University of Central Florida