Summary
Overview
Work History
Education
Timeline
Generic

Claire Potosky

Philadelphia,PA

Summary

Dynamic e-commerce optimizations manager with strong skills in data analysis and campaign execution. Known for enhancing user engagement and driving substantial revenue growth through targeted strategies and effective team collaboration.

Overview

6
6
years of professional experience

Work History

E-Commerce Optimizations Manager

QVC
West Chester, PA
01.2026 - Current
  • Drove monthly average of $1.9M incremental revenue through Bazaarvoice's Contextual Commerce program, showcasing targeted cart building and conversion messages across site and app
  • Optimized personalized recommendation zones on HSN.com & App through Adobe Target, tested algorithms, and developed new zones with A/B Testing Lab
  • Managed HSN's rating & reviews program through Bazaarvoice, achieving 12% YoY growth in assortment coverage and improving UGC collection and display methods

Retail Media Network Manager

QVC
West Chester, PA
03.2024 - 01.2026
  • Secured incremental funding from QVC & HSN vendors, totaling over $6M in sales across 120+ partners for QxH’s Retail Media Network with an 80% YOY growth rate
  • Executed campaign placements in collaboration with e-commerce and performance marketing teams, scheduling and designing ads across multiple channels including Criteo, site/app, email, mobile, paid social, affiliate, influencer, TikTok, airtime, and direct mail
  • Analyzed campaign performance metrics from Adobe Analytics and Tableau, compared results to benchmarks, and provided actionable recommendations to optimize and scale partnerships
  • Managed the onboarding & training for the team’s coordinator role & closely collaborated on strategy throughout the campaign partnership process

Partnership Development Lead

DMi Partners Inc.
Philadelphia, PA
01.2024 - 03.2024
  • Spearheaded content partnership development for 30+ clients, focusing on retailers and enterprise brands like DSW, Anthropologie, and SKIMS
  • Collaborated with account managers to increase affiliate program revenue through paid and organic editorial content by pitching editors from 200+ publishers and sourcing paid campaign opportunities
  • Managed team’s Content Analyst by establishing daily tasks and long-term goals to support partnership managers

Senior Partnership Development Manager

DMi Partners Inc.
Philadelphia, PA
09.2021 - 01.2024

Partnership Development Manager

DMi Partners Inc.
Philadelphia, PA
04.2021 - 09.2021

Partnership Development Coordinator

DMi Partners Inc.
Philadelphia, PA
09.2020 - 04.2021

Education

BBA - Marketing

Saint Joseph's University
Philadelphia, PA
05-2020

Timeline

E-Commerce Optimizations Manager

QVC
01.2026 - Current

Retail Media Network Manager

QVC
03.2024 - 01.2026

Partnership Development Lead

DMi Partners Inc.
01.2024 - 03.2024

Senior Partnership Development Manager

DMi Partners Inc.
09.2021 - 01.2024

Partnership Development Manager

DMi Partners Inc.
04.2021 - 09.2021

Partnership Development Coordinator

DMi Partners Inc.
09.2020 - 04.2021

BBA - Marketing

Saint Joseph's University
Claire Potosky