Claire Potosky
Philadelphia,PA
Summary
Dynamic e-commerce optimizations manager with strong skills in data analysis and campaign execution. Known for enhancing user engagement and driving substantial revenue growth through targeted strategies and effective team collaboration.
Overview
6
6
years of professional experience
Work History
E-Commerce Optimizations Manager
QVC
2026.01 - Current
- Drove monthly average of $1.9M incremental revenue through Bazaarvoice's Contextual Commerce program, showcasing targeted cart building and conversion messages across site and app
- Optimized personalized recommendation zones on HSN.com & App through Adobe Target, tested algorithms, and developed new zones with A/B Testing Lab
- Managed HSN's rating & reviews program through Bazaarvoice, achieving 12% YoY growth in assortment coverage and improving UGC collection and display methods
Retail Media Network Manager
QVC
2024.03 - 2026.01
- Secured incremental funding from QVC & HSN vendors, totaling over $6M in sales across 120+ partners for QxH’s Retail Media Network with an 80% YOY growth rate
- Executed campaign placements in collaboration with e-commerce and performance marketing teams, scheduling and designing ads across multiple channels including Criteo, site/app, email, mobile, paid social, affiliate, influencer, TikTok, airtime, and direct mail
- Analyzed campaign performance metrics from Adobe Analytics and Tableau, compared results to benchmarks, and provided actionable recommendations to optimize and scale partnerships
- Managed the onboarding & training for the team’s coordinator role & closely collaborated on strategy throughout the campaign partnership process
Partnership Development Lead
DMi Partners Inc.
2024.01 - 2024.03
- Spearheaded content partnership development for 30+ clients, focusing on retailers and enterprise brands like DSW, Anthropologie, and SKIMS
- Collaborated with account managers to increase affiliate program revenue through paid and organic editorial content by pitching editors from 200+ publishers and sourcing paid campaign opportunities
- Managed team’s Content Analyst by establishing daily tasks and long-term goals to support partnership managers
Senior Partnership Development Manager
DMi Partners Inc.
2021.09 - 2024.01
Partnership Development Manager
DMi Partners Inc.
2021.04 - 2021.09
Partnership Development Coordinator
DMi Partners Inc.
2020.09 - 2021.04
Education
BBA - Marketing
Saint Joseph's University
Philadelphia, PA2020-05
Timeline
E-Commerce Optimizations Manager
QVC
2026.01 - Current
Retail Media Network Manager
QVC
2024.03 - 2026.01
Partnership Development Lead
DMi Partners Inc.
2024.01 - 2024.03
Senior Partnership Development Manager
DMi Partners Inc.
2021.09 - 2024.01
Partnership Development Manager
DMi Partners Inc.
2021.04 - 2021.09
Partnership Development Coordinator
DMi Partners Inc.
2020.09 - 2021.04
BBA - Marketing
Saint Joseph's University