Overview
Work History
Education
Skills
Certification
Timeline
Generic

Clarice Knelly

Melbourne,FL

Overview

5
5
years of professional experience
1
1
Certification

Work History

Communications Specialist

Brevard Zoo
Melbourne, Florida
09.2023 - Current
  • Writes and edits content for mission-driven non-profit including news releases, blog entries, social media, reports and other media to share important conservation work in adherence to the Zoo’s style guide and communications calendar
  • Collaborates with all departments to find and write meaningful stories for owned communication channels and external media pitches
  • Takes photos, videos, and edits content based on various channels

Digital Outreach Specialist

Unitarian Universalist Fellowship of Plattsburgh
Plattsburgh, NY
11.2022 - 03.2024
  • Directed social media, web development, newsletters and other outreach initiatives to promote brand building, guest retention and improve online engagement
  • Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms
  • Worked with software such as Canva, Wordpress, Mailchimp, Meta Business Suite and Weebly

Freelance News Writer

Static Media
Plattsburgh, NY
08.2022 - 08.2023
  • Developed and pursued stories independently, covering a range of topics and events for the food brand Tasting Table
  • Continuously included in the site's top-performing articles, which has a global audience of 18 million monthly visitors
  • Wrote factually correct, concise, and engaging news and evergreen stories within tight deadlines

News Correspondent

Planet Forward
Washington, DC
08.2019 - 05.2022
  • Worked to report on environmental stories from the field by traveling locally and abroad
  • Provided prompt reporting by adhering to deadlines while maintaining polished delivery designed to educate a diverse audience
  • Spoke on the founding director's PBS show, Peril and Promise, about urban sustainability in Montreal

Editor in Chief

DoNorth Magazine
Plattsburgh, NY
08.2019 - 01.2022
  • Defined audience, voice, scope and purpose of tourism publication in consultation with editorial board and created editorial calendar
  • Collaborated with writers to develop, strengthen and maintain individual voice
  • Managed multiple writing and editing assignments in dynamic environment within stated timelines

Education

Bachelor of Arts - English: Writing Arts

State University of New York At Plattsburgh
Plattsburgh, New York
05.2022

Study Abroad -

Keele University
Newcastle-under-Lyme, United Kingdom
01.2020

Skills

  • Communication strategy development
  • Digital media
  • Writing for diverse audiences
  • Interviewing
  • Time management
  • Video and photo editing
  • Social media management
  • Project management
  • Field work experience
  • Conservation and mission-focused writing

Certification

  • Digital Marketing, CourseCareers

Timeline

Communications Specialist

Brevard Zoo
09.2023 - Current

Digital Outreach Specialist

Unitarian Universalist Fellowship of Plattsburgh
11.2022 - 03.2024

Freelance News Writer

Static Media
08.2022 - 08.2023

News Correspondent

Planet Forward
08.2019 - 05.2022

Editor in Chief

DoNorth Magazine
08.2019 - 01.2022

Bachelor of Arts - English: Writing Arts

State University of New York At Plattsburgh

Study Abroad -

Keele University

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Clarice Knelly