Claudia Galluccio
Pembroke Pines
Summary
Account Manager at OUTFRONT Media with a proven track record of achieving 275% revenue growth through strategic media optimization and effective client relationship management. Demonstrated expertise in contract negotiation and market research, consistently exceeding sales targets while fostering strong partnerships. Skilled in utilizing CRM systems to enhance campaign effectiveness and deliver measurable results. Over 20 years of experience in client servicing, with a focus on communication and targeted sales techniques to drive revenue growth.
Overview
23
23
years of professional experience
Work History
Account Manager
OUTFRONT Media
Doral
04.2019 - Current
- Manage strategic OOH campaigns, optimizing placements to maximize ROI.
- Maintained accurate records of all customer interactions in the CRM system.
- Negotiated contracts with clients to maximize profitability.
- Renewed existing accounts by building relationships with clients.
- Collaborated with sales team to determine best ways to drive market share.
- Ensured compliance with industry regulations when dealing with clients.
- Generated leads through cold calling activities.
- Drafted proposals outlining services, costs, and benefits for prospective customers.
- Attended trade shows and conferences as a representative of the company.
- Presented product features and advantages to potential customers during sales meetings.
- Participated in brainstorming sessions to develop new ideas for business development initiatives.
- Conducted market research to identify potential customers.
- Solicited feedback from customers on their experience with products or services.
- Monitored industry trends and made recommendations for changes in strategy accordingly.
- Monitored competitor activities in order to stay ahead of the competition.
- Partner with agencies and brands for cross-channel media planning.
- Resolved client issues and complaints in a timely and effective manner, ensuring client satisfaction.
- Conducted regular business reviews with clients to understand their needs and align products and services accordingly.
- Maintained an in-depth knowledge of industry trends, competitors, and market conditions to provide strategic advice to clients.
- Developed and executed strategic plans to penetrate new markets and acquire new clients.
- Utilized problem-solving skills when dealing with difficult customers.
- Collaborated with marketing teams to develop targeted campaigns for account acquisition and growth.
- Utilized CRM tools to track client interactions, sales opportunities, and account history.
- Analyzed client feedback to recommend product or service enhancements to the R&D team.
- Coordinated with internal teams to ensure timely delivery of products and services to clients.
- Developed pricing models for various products and services based on market conditions.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Listened to customer needs to identify and recommend best products and services.
- Identified customer needs by asking questions and advising on best solutions.
- Produced sales documents, finalized deals and filed records.
- Drove sales of company products and services by meeting with customers using strategic and organized approach.
- Oversee budgets, pacing, and reporting for financial accuracy.
- Deliver performance insights to executives and marketing leaders.
- Achieved 25% revenue growth and 95% client retention rate.
- Acquired 10+ new clients via targeted prospecting and market research.
- Managed client accounts and ensured service satisfaction across diverse advertising platforms.
- Collaborated with creative teams to develop impactful advertising campaigns and strategies.
- Coordinated with sales teams to identify new business opportunities and expand client relationships.
- Analyzed market trends to advise clients on effective advertising placements and strategies.
- Facilitated regular communication between clients and internal teams for project updates.
- Led contract negotiations to secure favorable terms for clients and the company.
- Resolved client issues promptly, maintaining strong relationships with key stakeholders.
- Managed multiple accounts simultaneously while meeting deadlines.
- Acted as main point of contact in matters relating to client concerns and needs.
- Developed strategies to increase revenue from existing accounts.
Account Executive
iHeartMedia
Miami
09.2016 - 03.2019
- Developed integrated radio + digital campaigns, consistently exceeding sales quotas.
- Collaborated with creative/media teams to deliver high-impact campaigns.
- Implemented retention strategies cutting churn by 10% and growing customer base 15%.
- Increased website traffic by 20% and leads by 30% through optimized campaigns.
- Developed client relationships to understand advertising needs and preferences.
- Presented marketing solutions tailored to clients' target audiences and objectives.
- Collaborated with creative teams to produce compelling advertising content.
- Managed campaign timelines and coordinated deliverables across departments.
- Conducted market research to identify trends and inform sales strategies.
- Utilized CRM software to track client interactions and project progress.
- Managed accounts by providing ongoing technical support after the sale was completed.
- Provided timely customer service support to resolve any issues quickly and efficiently.
- Cultivated relationships with key decision makers through regular client visits and follow-up calls.
- Negotiated contracts with clients to ensure profitable outcomes for the company.
- Analyzed customer data to develop targeted campaigns that increased customer loyalty and retention rates.
- Attended networking events to build relationships with potential customers.
- Identified potential new customers through research of industry trends and competitive analysis.
- Collaborated with cross-functional teams such as finance, operations, legal, and marketing to identify new opportunities for growth.
- Developed and implemented a comprehensive sales plan to increase revenue in assigned territory.
- Performed product demos at conferences, meetings, seminars, or other venues as necessary.
- Created marketing materials, including brochures and presentations, to showcase products and services.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Identified customer needs by asking questions and advising on best solutions.
Executive Producer
Liberman Broadcasting
Miami
01.2003 - 09.2012
- Produced daily television segments, talent booking, and payroll management.
- Oversaw budgeting, quality control, and logistics for multiple shows.
- Negotiated contracts and coordinated production teams.
- Led production teams to develop engaging television content for diverse audiences.
- Collaborated with writers and directors to refine scripts and storylines.
- Managed budgets and resources for multiple ongoing projects simultaneously.
- Coordinated scheduling and logistics for filming across various locations.
- Oversaw post-production processes, ensuring timely delivery of final products.
- Facilitated communication among departments to streamline project workflows.
- Mentored junior producers, fostering skill development and professional growth.
- Implemented best practices in content production to enhance efficiency and quality.
- Provided guidance and direction on creative decisions made by cast and crew members.
- Developed and maintained relationships with key stakeholders in the entertainment industry.
- Organized production schedules, budgets, and staff rosters to ensure efficient operations.
- Reviewed scripts for potential projects to determine viability of production.
- Created detailed reports on progress of each project for executive team review.
- Facilitated communication between various departments involved in production process.
- Approved all marketing materials related to the project prior to release.
- Supervised all aspects of pre-production tasks such as script development and storyboarding.
- Established and maintained all product budgets.
- Evaluated performance of crew members at end of every project cycle.
- Recruited and hired crew members, including negotiating rates of pay.
- Sourced vendors for equipment rentals or purchases needed during production process.
- Analyzed data from previous productions in order to improve current processes.
- Negotiated contracts with actors, writers, directors, and other creative personnel.
- Identified potential risks associated with each project and developed contingency plans accordingly.
- Collaborated closely with line producers to manage day-to-day activities on set.
- Monitored costs associated with production process and identified cost-saving opportunities.
- Directed crew members in all stages of filming to ensure quality results were achieved.
- Supervised team of creative and diverse individuals across varied job titles and professional delivering consistent feedback and positive reinforcement to maximize performance.
- Generated original ideas and further developed ideas through research.
- Wrote, shot and edited news stories for on-air broadcasting and digital platforms.
- Facilitated communication between all production departments to ensure cohesive operations.
Education
Bachelor of Broadcast Journalism -
Los Angeles Valley College / UCLA Extension
Skills
- Media Strategy & Optimization
- CRM management
- Contract negotiation
- Market research
- Advertising strategy
- Account retention
- Customer relationship management
- Sales forecasting
- Lead generation
- Campaign development
- Product presentation
- Effective communication
- Problem solving
- Relationship building
- Team collaboration
- Time management
- Client relationship building
- Lead prospecting
- Overcoming objections
- Excellent negotiating tactics
- Upsell opportunities
- Multi-task management
- Client meetings
- CRM systems
- Trade agreements
- Sales reporting
- Business negotiation
- Opportunities identification
- Revenue growth
- Documentation and reporting
- Sales tactics
- Upselling
- Product development
- Verbal and written communication
- Goal oriented
- Lead development
- Customer rapport
- CRM proficiency
- Sales development
- Outbound telephone marketing
- Persuasive communication expertise
- Customer relationships
- Media Buying
- Budget Management
- Forecasting
- Performance Marketing
- Attribution Modeling
- Agency Collaboration
- Partner Collaboration
- AI-Enabled Campaign Optimization
- Stakeholder Engagement
- Presentations
- Google Ads
- Meta
- TikTok
- Salesforce CRM
- Boostr
- Salesloft
- Seismic
- Microsoft Office
- Google Workspace
Awards Recognition
- Meet Quarter Goal - Most Contracts (OUTFRONT Media)
- Highest Event Revenue - Calle Ocho (iHeartMedia)
Professional Highlights
- 20+ years in media strategy and account management across radio, OOH, and digital.
- Expertise in agency collaboration and cross-functional execution.
- Proficient in Google, Meta, TikTok, Pinterest ad platforms.
- Recognized for delivering measurable ROI and maintaining high client retention.
Accomplishments
- President's Club winner in two consecutive years with OutfrontMedia for over achieving annual budget.
- iHeartMedia budget achievement Annually.
Languages
English
Professional
Spanish
Professional
Italian
Professional
Affiliations
World Traveler
Mother of 5 ( Two boys, Two girl dogs and one cat)
References
References available upon request.
Timeline
Account Manager
OUTFRONT Media
04.2019 - Current
Account Executive
iHeartMedia
09.2016 - 03.2019
Executive Producer
Liberman Broadcasting
01.2003 - 09.2012
Bachelor of Broadcast Journalism -
Los Angeles Valley College / UCLA Extension