WILLIAM PAEZ ARTEAGA
Miami,FL
Summary
Bilingual marketing and media professional with over 9 years of experience in developing and optimizing advertising campaigns across diverse channels, including digital and print. Expertise in translating client objectives into actionable strategies, evaluating performance, and identifying optimization opportunities. Skilled in managing multicultural and LATAM-focused initiatives, ensuring clear communication and data-driven insights throughout the campaign lifecycle.
Overview
2
2
Languages
1
1
Certification
9
9
years of professional experience
Work History
Account Manager
NGLMiTu Media
Miami, FL
02.2022 - 07.2026
- Lead client communication throughout campaign kickoff, brief intake, planning, execution, optimization, and reporting, translating marketing objectives into actionable campaign requirements.
- Partner with operations, Ad Ops, sellers, and internal teams to ensure campaigns are implemented effectively and aligned with client objectives.
- Evaluated campaign performance and collaborated with internal teams to identify optimization opportunities and address performance issues.
- Reviewed campaign results and developed findings and recommendations to improve performance and drive repeat business.
- Managed client requests for campaign strategy, budgets, timelines, and plan changes, ensuring alignment with business objectives.
- Review campaign results and develop findings and recommendations designed to improve performance and drive repeat business.
- Support post-campaign analysis by reviewing performance results and identifying insights that can inform future marketing decisions.
- Manage billing and reconciliation requirements while maintaining accuracy across client and internal reporting.
Account Manager
Havas Media
Miami, FL
11.2020 - 01.2022
- Developed and executed cross-channel marketing and media strategies aligned with client objectives, audience insights, and budgetary constraints.
- Developed and contributed to client-facing recommendations, presentations, media plans, flowcharts, and budgets.
- Translated complex media strategy and analytical findings into clear recommendations for clients and internal stakeholders.
- Created client-facing recommendations, presentations, media plans, flowcharts, and budgets to enhance strategic communication and decision-making.
- Evaluated media plans based on objectives, flighting, delivery requirements, channel mix, and budget considerations.
- Conducted research and analysis to evaluate campaign opportunities, address execution challenges, and support strategic decision-making.
- Determined strategic approaches across Digital, Print, Video, Audio, and Specialty channels.
- Coordinated and addressed client requests for changes to campaign plans, budgets, and execution to ensure alignment with strategic goals.
- Supervised an Assistant Strategist and coordinated day-to-day activities to ensure strategic and executional requirements were met.
Digital Account Manager, LATAM
Omnicom Media Group
Miami, FL
02.2020 - 04.2020
- Developed and implemented digital strategies designed to increase brand visibility, audience growth, and campaign effectiveness.
- Developed and implemented digital strategies to enhance brand visibility, grow audience, and improve campaign effectiveness.
- Managed campaign execution from planning and content development through implementation, reporting, and optimization.
- Analyzed campaign results and prepared performance reports to assess effectiveness and ROI.
- Analyzed campaign results and prepared performance reports measuring effectiveness and ROI.
- Researched and sourced media partnerships that aligned with client brand objectives and targeted audiences.
- Maintained close communication with media leadership and internal teams to ensure campaigns remained aligned with performance targets.
- Researched and sourced media partnerships aligned with client brand objectives and target audiences.
Media Planner
PhD Media
New York, NY
03.2017 - 01.2020
- Developed advertising campaigns in collaboration with agency teams based on client briefs and business objectives.
- Developed advertising campaigns in collaboration with agency teams, aligning with client briefs and business objectives to enhance campaign effectiveness.
- Acted as a key communication link between clients and agency teams throughout campaign planning and implementation.
- Coordinated campaign execution and maintained consistent communication with clients and internal stakeholders.
- Managed campaign budgets, costs, invoicing, and monthly billing reconciliation.
- Coordinated campaign execution while ensuring consistent communication with clients and internal stakeholders to optimize workflow.
- Analyzed campaign outcomes and provided insights for future advertising initiatives to drive strategic improvements.
Education
Bachelor’s Degree - Advertising & Marketing
Jorge Tadeo Lozano University
Bogotá, Colombia01-2006
ESL Program
Miami Dade College
Miami, FL01-2012
Skills
- Performance Marketing
- Marketing strategy
- Cross-Channel Media Strategy
- Digital & Paid Media
- Campaign optimization
- Marketing analytics
- ROI analysis
- Campaign Brief Development
- Media research
- Google & Facebook Advertising
- Programmatic Advertising
- LATAM Marketing
- Stakeholder management
- Marketing insights
- Advertising platforms
- Microsoft Office proficiency
- Marketing capabilities
- Certifications: Google AdWords Certification; Programmatic Resolution University — Ongoing
- English & Spanish
- Certifications: Google AdWords Certification; Programmatic Resolution University — Ongoing
Certification
- Google AdWords Certification
- Programmatic Resolution University — Ongoing
LANGUAGES
English: Fluent
Spanish: Fluent
Personal Information
Title: MARKETING & MEDIA STRATEGY SPECIALIST
Timeline
Account Manager
NGLMiTu Media
02.2022 - 07.2026
Account Manager
Havas Media
11.2020 - 01.2022
Digital Account Manager, LATAM
Omnicom Media Group
02.2020 - 04.2020
Media Planner
PhD Media
03.2017 - 01.2020
ESL Program
Miami Dade College
Bachelor’s Degree - Advertising & Marketing
Jorge Tadeo Lozano University