Claudia Llausas

-Responsible for developing unified Hispanic marketing campaigns across all marketing disciplines – Public Relations, Advertising, and Digital Media for Sharp HealthCare's system -.

Public Relations and Communications

-Spokesperson for Sharp Healthcare, writing press releases, advisories, Sharp HealthCare news stories, guides, brochures, posters, billboards, and all materials Sharp HealthCare produces in Spanish.

-Pitch stories to the media, media relations, and translations.

Community outreach. Organize events to educate health promoters in the Hispanic community, such as Sharp sponsorships and community events.

Seminar and webinar presenter. As a Medicare specialist, I conduct seminars and phone consultations to educate seniors.

-Advertising and Marketing

-Develop and plan advertising campaigns and budgets for the system. Responsible for approving media plans and buys for the Hispanic market and working with Sharp's advertising agency.

-TV and Radio Spot production. Accountable for all production of Spanish-language TV and radio spots. Worked with video and radio production companies on all creative content, and was responsible for approving all spots.

-Video production. Responsible for approving final scripts and videos to promote Sharp's services and to educate and inform patients and their families about the different procedures performed at Sharp Healthcare.

Documentary. Responsible for selecting doctors' and patients' stories for Sharp Healthcare's annual documentary, conducting the on-camera interviews, logging the interviews, and working with the production company on the story.

-Copywriter and editor. Television and radio spots, print and digital media ads, and billboards.

Digital Media.

Ads. Copyright, edit, and approve digital ads for multiple social media platforms and websites.

Website. Copyright, translate, edit, and approve content for Sharp HealthCare's webpages.

Social media. Write and post content for Sharp HealthCare's Spanish-language social media pages.

App.. Assist with translations for Sharp's new app.

Focus groups. Conduct focus groups to test digital products like webpages and Sharp Healthcare's app.

Focus groups. Conduct focus groups to test digital products like webpages and Sharp Healthcare's app.

-Run day-to-day operation of news for Azteca San Diego-Plan and execute coverage of daily events, evergreen stories and studio interviews for community outreach segments-Plan and execute coverage of special events and breaking news including elections-Work with 10News reporters to get Spanish language sound on stories they're producing-Active participant in 10News planning meetings-Connected on both sides of the border to help both Azteca San Diego and 10News break stories and add context/perspective to coverage-Pitch stories important to San Diego's Spanish speaking community to 10News managers and reporters-Work with PR/Marketing agencies when they pitch stories for our community outreach segments or campaigns for television and website
-Expert knowledge of Southern California, specializing in border issues and stories pertaining to the Hispanic community-20 years covering and planning coverage of San Diego news for Spanish-language stations-Produce and present news, sports, and weather-Plan, coordinate and participate in various community events to reach new viewers for both Azteca San Diego and 10News-Speaker in community outreach events and station sponsored events-Shoot, write, edit, post to digital platforms (social media and website)-Work with Creative Services/Marketing and Sales Departments on campaigns-Write news and community outreach promos-Write newsletters for our community outreach campaigns in Spanish-Write commercials for clients-Emmy Award-winning producer/reporter