CLAUDIA MORALES BARRERA
Oakland,CA
Summary
Versatile program manager with extensive experience in environmental education and sustainable retail. Proven success in enhancing community engagement and operational efficiency through effective staff training, innovative marketing strategies, and process improvements. Committed to integrating sustainability principles into program development and community outreach.
Overview
1
1
Language
5
5
years of professional experience
Work History
Store Program Manager
Ecology Center
Berkeley
09.2025 - Current
- Helped drive approximately 20% year-over-year sales growth during the first 11 months of Store leadership, with individual months reaching up to 60% growth over the prior year.
- Lead EcoStore operations, including staff supervision, scheduling, training, purchasing, inventory, merchandising, vendor management, customer experience, marketing, and program planning.
- Monitor and report on sales performance, revenue trends, budget-to-actuals, operating expenses, purchasing, and inventory to inform program decisions.
- Develop marketing campaigns across social media, newsletters, digital advertising, in-store merchandising, membership outreach, and seasonal promotions.
- Improved operations by identifying workflow, technology, and equipment needs while implementing reliable systems, procedures, training resources, and tracking tools.
- Planned community programs, educational events, promotions, and off-site activations to connect sustainable retail with environmental education and zero-waste practices.
Interim Store Program Manager
Ecology Center
Berkeley
07.2025 - 09.2025
- Promoted from Store Program Associate to a temporary leadership assignment overseeing Store operations and long-term program growth opportunities.
- Drove strong year-over-year sales performance during the interim period, including approximately 60% growth in July 2025 and 28% growth in August 2025.
- Developed opening and closing procedures, project tracking tools, purchasing processes, and inventory receiving workflows to improve operational consistency.
- Managed staff scheduling, training, supervision, purchasing, and inventory planning to support operational efficiency and enhance vendor evaluations and product performance reviews.
Store Program Associate
Ecology Center
Berkeley
06.2023 - 07.2025
- Managed inventory and sales reporting, supporting purchasing, merchandising, customer service, promotions, and community programming to optimize operational efficiency.
- Coordinated daily operations of sustainability-focused retail and environmental education program, enhancing participant engagement.
- Coordinated community outreach programs to promote environmental awareness and sustainability.
- Assisted in organizing educational workshops for diverse audience engagement and participation.
- Managed logistics for events, ensuring all materials were prepared and accessible.
Garden and Food Educator
CommunityGrows
San Francisco
09.2024 - 06.2025
- Developed and facilitated immersive food, garden, and environmental education experiences for youth, fostering a connection to nature and healthy eating.
- Led garden-based learning programs that promoted sustainability and highlighted environmental justice principles.
- Facilitated hands-on activities in community gardening and nutrition education.
- Developed engaging lesson plans for diverse student groups.
- Collaborated with local organizations to enhance program resources and support.
Culinary Instructor
Culinary Artistas
San Francisco
08.2024 - 12.2024
- Provided hands-on culinary education emphasizing cooking techniques, kitchen safety, nutrition, and healthy eating to enhance students' culinary skills.
- Instructed students in food safety and sanitation practices in the kitchen.
- Demonstrated cooking methods and knife skills during hands-on sessions.
- Designed engaging lesson plans for diverse culinary techniques and cuisines.
Community Wellness Coordinator
UC Berkeley Multicultural Community Center
Berkeley
07.2023 - 06.2024
- Developed wellness programs promoting physical and mental health for diverse communities.
- Coordinated community wellness initiatives to enhance engagement with wellness resources.
- Coordinated workshops addressing stress management and healthy lifestyle choices.
- Facilitated group activities enhancing community engagement and support networks.
Youth Counselor
Acta Non Verba: Youth Urban Farm Project
Oakland
04.2021 - 06.2021
- Facilitated engaging educational workshops on urban farming techniques for youth participants.
- Mentored and supported youth in developing leadership and teamwork skills during projects.
- Facilitated youth learning and development in urban farm, following sanitation and safety protocols.
- Coordinated volunteer activities to enhance community involvement and promote farm initiatives.
Education
B.A. - Geography
University of California, Berkeley
Berkeley08-2019
B.S. - Society & Environment
University of California, Berkeley
Berkeley08-2018
Skills
- Program management
- Inventory management
- Financial management
- Sales forecasting
- Sales forecasting
- Event planning
- Community engagement
- Staff supervision and training
- Sustainability initiatives
- Sales forecasting
Languages
Spanish
Native/ Bilingual
Timeline
Store Program Manager
Ecology Center
09.2025 - Current
Interim Store Program Manager
Ecology Center
07.2025 - 09.2025
Garden and Food Educator
CommunityGrows
09.2024 - 06.2025
Culinary Instructor
Culinary Artistas
08.2024 - 12.2024
Community Wellness Coordinator
UC Berkeley Multicultural Community Center
07.2023 - 06.2024
Store Program Associate
Ecology Center
06.2023 - 07.2025
Youth Counselor
Acta Non Verba: Youth Urban Farm Project
04.2021 - 06.2021
B.A. - Geography
University of California, Berkeley
B.S. - Society & Environment
University of California, Berkeley