Clrudy Sang-Brown
Hillsboro Beach,FL
Summary
Marketing and communications leader driving brand growth and audience engagement across multiple channels and media. Develops and manages integrated multi-channel campaigns aligned to organizational mission and vision. Delivers measurable results through ethical, culturally sensitive communication and strategy execution.
Overview
1
1
Language
15
15
years of professional experience
Work History
VP, MARKETING, COMMUNICATION AND HEALTH & WELLNESS
CANO HEALTH, LLC
03.2023 - 06.2025
- Led all strategically company-aligned communications internally and externally.
- Guided executive communications, talking points and FAQ to ensure consistent and transparent communication across the organization.
- Authored Patient-facing communication.
- Managed Social Media campaigns, patient engagement, Blogs in multiple markets.
- Led strategic marketing and communications plans for key periods of new patient growth: AEP, OEP and ROY.
- Led patient experience processes across multiple lines of business: Medicare, Medicaid and ACA.
- Strong knowledge, adherence and application of CMS marketing and regulation guidelines.
- Oversaw communication during Chapter 11 filing and emergence.
- Developed and executed multi-channel marketing campaigns: SEO, Social Media, Print, TV, Direct Mail, OOH.
- Leveraged earned media opportunities.
- Developed public relations releases for key activities in the company.
- Managed all media relations.
- Managed communications for Business Continuity and Crisis Management. (FEMA and any crisis occurrences, NIMS Protocol).
- Established company media protocols.
- Developed and launched a comprehensive brand strategy that unified brand identity and enhanced brand equity across multiple markets.
- Created a structured process ensuring consistent brand usage across all marketing channels, reinforcing brand integrity.
- Transitioned over 30 medical centers to a unified brand identity.
- Authored training documents: service lines, new processes, new doctor introduction, new service line and business launches.
- Drove a 20% increase in new patient growth by leading a multi-channel marketing strategy across digital, print, TV, direct mail, radio, and social media platforms.
- Spearheaded the launch of a new consumer website, resulting in a 45% increase in online search and improved patient engagement.
- Developed and implemented a company-wide Reputation Management Program that elevated the brand's online ratings and improved patient trust.
- Oversaw collateral development focused on creative, messaging, and branding equity.
- Led a multi-disciplinary team of 55 health & wellness associates, fostering a collaborative environment that exceeded key performance indicators (KPIs) for patient acquisition and retention by offering exceptional health and wellness programs.
- Experienced leading teams with strong cross-functional leadership and collaboration skills.
- Managed campaign data analysis and reporting to ensure a strong ROI.
- Managed multi-million-dollar budget for marketing, communications, and health & wellness programs, optimizing campaign spend through forecasting and analytics to maximize return on investment.
- Vendor vetting, negotiations and approval.
VP, MARKETING & NEW PATIENT GROWTH
CARE MANAGEMENT RESOURCES/Total Health Medical Centers
01.2018 - 03.2023
- Spearheaded market growth strategies that drove a 25% increase in patient acquisition across multiple channels, including Medicare Advantage, Medicaid, and Commercial payers. This included developing and executing multi-cultural outreach and community programs.
- Cultivated strategic partnerships with key health plans, successfully leveraging their marketing support to drive a 15% year-over-year increase in new patient enrollments.
- Built and led high-performing outreach teams, managing all aspects of hiring, training, and performance to exceed patient acquisition targets by 30%.
- Launched Reputation Management Program and trained staff on patient experience and cultural sensitivity, enhancing patient retention and satisfaction.
- Directed all marketing campaigns and branding for three distinct brands: Total Health Medical Centers, Your Partners in Health, and CMR Medical Management Services.
- Supported MSO relationships by creating customized go-to-marketing marketing plans to increase new patient acquisition.
- Built MSO partner connections with key health plans to secure marketing support.
- Authored patient-facing collateral focusing on services.
- Developed patient experience staff training programs.
- Managed profit and loss for two departments, overseeing budget allocations to ensure financial performance.
DIRECTOR, MARKETING & COMMUNICATION
HUMANA, INC. CLINICAL CARE DELIVERY
07.2012 - 01.2018
- Identified, designed, created, and executed market-leading strategic and tactical marketing plans, promotional plans, campaigns and launch plans that: Drive Growth, Drive awareness, communicate compelling value propositions, Engage, educate, and retain members, Promote and drive demand for, and utilization of, organizational services.
- Consistently achieved growth goals by implementing targeted marketing strategies that aligned with organizational objectives.
- Achieved 40% net new patient growth year-over-year.
- Lead team that acquired over 1,000 new patients through Sales and Growth Strategies.
- Patient-centric mindset with a strong record of driving patient growth by introducing community relations programs – Tour Program: 78% year-to-year growth from Community Outreach programs.
- Achieved a patient retention rate of 97.8% through effective engagement strategies.
- Directed multicultural community outreach initiatives that engaged diverse populations, fostering inclusivity and expanding patient reach.
- Led a team of 24 Community Outreach specialists focused on new patient growth.
- Directed 1400 community outreach events targeting seniors to increase awareness and growth: Created 12 patient retention events averaging 1000 participants.
- Created and launched community programs with measurable impact in Tampa, Orlando, Broward, Palm Beach and Miami.
- Organized health and wellness presentations, activities, and retention programs to engage patients.
- Develop and implement program focused on grassroots efforts.
- Oversaw relationships with all insurance payers accepted at the centers: Single and multi-payer environments.
- Negotiated advertising and sponsorship opportunities to gain savings, positioning and levering brand equity.
- Maximized marketing staff engagement to ensure a strong ROI: Led 12 staff members, Hiring and training.
- Reports and processes – developed tracking tools and standardization to support strong P&L.
- Spearheaded communication, rebranding and marketing of new centers- merger and acquisition, business continuity and crisis management.
- Developed marketing materials in three languages.
- Kenexa engagement scores of over 4.6% out of 5.
- Marketing investment P&L responsibility for three companies.
- Developed and executed strategic marketing initiatives to promote services at 54 primary care medical centers across 11 counties in Florida, uncovering opportunities to enhance business-to-consumer marketing efforts and achieve business objectives in a highly regulated environment.
- Marketing investment P&L responsibility for three companies.
MANAGER, MARKETING & COMMUNITY OUTREACH
TENET HEALTHCARE CORPORATION
02.2010 - 06.2012
- Developed and executed strategic marketing initiatives to promote 13 major service lines for Coral Gables Hospital.
- Leveraged keen market insight to drive increases in physician referrals and patient volume.
- Drove service lines growth.
- Increased Coral Gables Hospital call center volume 167% and physician referrals 104%.
- Drove competitive advantage by introducing community outreach programs including health screenings, lunch and learn programs, corporate wellness, and physician lectures.
- Fostered physician participation in hospital initiatives, increasing engagement and collaboration across departments.
- Identified and leveraged opportunities to expand business-to-business marketing efforts, enhancing service visibility and partnerships.
- Championed social media outreach and managed consumer website to promote service lines, special events, and boost physician referrals.
- Spearheaded bilingual initiatives to market hospital events and news through consumer website and social media websites.
- Oversees creative development of print, radio, and online advertising campaigns.
- Accountable for promotion of all major corporate promotions, including recent launch of mobile application.
- Managed profit and loss statements to ensure financial accuracy.
- Directed initiatives for The IMPACT project (Improve Patient Care Through Technology) to convert medical records to an electronic database, enhancing project processes and staff involvement.
- Communicated project updates to physicians and staff through monthly newsletters, e-mail blasts, posters, and flyers and coordinated relevant training.
- Engaged SEO to launch Orthopedic Sports Medicine landing page, generating ~200 physician referrals within 4-month period.
- Executed 56 community-based events, overseeing all stages from planning to implementation.
Education
Master of Business Administration - Marketing and Communication
Florida Atlantic University
Boca Raton, FL12.2013
Skills
- Brand strategy and execution
- Strategic marketing
- Crisis management
- Brand development
- Multi-channel campaigns
- Budget management
- Data-driven decision making
- Reputation management
- Team leadership
- Patient communication
- Media planning and go-to-market strategies
- Public relations
Publications
Death of a Revolutionary: A Love Story, 01/01/25, Published in 2025
Languages
Spanish
Full Professional
Timeline
VP, MARKETING, COMMUNICATION AND HEALTH & WELLNESS
CANO HEALTH, LLC
03.2023 - 06.2025
VP, MARKETING & NEW PATIENT GROWTH
CARE MANAGEMENT RESOURCES/Total Health Medical Centers
01.2018 - 03.2023
DIRECTOR, MARKETING & COMMUNICATION
HUMANA, INC. CLINICAL CARE DELIVERY
07.2012 - 01.2018
MANAGER, MARKETING & COMMUNITY OUTREACH
TENET HEALTHCARE CORPORATION
02.2010 - 06.2012
Master of Business Administration - Marketing and Communication
Florida Atlantic University