Cody Gayheart
Midway,Kentucky
Summary
Proven leader with a track record of enhancing team performance and increasing brand awareness at Brainbox Intelligent Marketing. Adept at fostering teamwork, demonstrated through successful marketing campaigns and mentoring roles. Achieved significant improvements in event execution and sponsorship generation, showcasing adaptability and a results-driven approach. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
5
5
years of professional experience
Work History
Marketing Activation Manager
Brainbox Intelligent Marketing
06.2023 - Current
- Have lead and assisted 15 plus events. Executing various sport clinics across the country under the brand USMC Sports Leadership Academy.
- Increased brand awareness by developing and implementing targeted marketing activation campaigns.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Wrote and distributed press releases to increase brand visibility.
- Optimized email campaigns to increase open and click-through rates.
- Optimized marketing budget allocation for maximum ROI, adjusting strategies based on performance metrics.
- Conducted market research to identify new opportunities and target markets.
- Guided the evolution of branding strategy as market trends shifted over time, maintaining relevance while staying true to core values.
- executed experiential events that connected consumers directly with the brand, generating increased loyalty and lead generation
- Conducted post-activation analysis to identify areas of improvement for future campaigns, resulting in continuous enhancement of overall strategy execution.
- Negotiated contracts with vendors to secure competitive pricing for event production elements, reducing costs without sacrificing quality.
- Implemented innovative social media tactics within marketing activations to increase reach and engagement among target audiences.
Wheeled Vehicle Mechanic (91B)
Army Reserve
04.2019 - Current
- Maintained accurate records of vehicle repairs and parts inventory, streamlining the ordering process for replacement components.
- Ensured mission success by maintaining and repairing critical support vehicles such as ambulances, cargo trucks, and fuel tankers.
- Sustained vehicle functionality during deployments by performing field expedient repairs under challenging conditions.
- Increased unit readiness by troubleshooting, diagnosing, and repairing mechanical issues promptly and efficiently.
- Ensured safe operation of vehicles through meticulous inspections and adherence to safety protocols.
- Assisted in the recovery of damaged or disabled vehicles during training exercises and missions, minimizing downtime.
- Maximized vehicle lifespan with regular preventive maintenance checks and services, reducing overall repair costs.
- Troubleshot vehicle faults and successfully operated heavy diesel equipment.
- Coordinated and oversaw vehicle modification process.
- Repaired and replaced worn and damaged components.
- Explained maintenance and repair needs to superiors to ensure mission readiness and offered advice on preventative maintenance.
- Checked brake systems and determined need of pad replacement, disc turning or other maintenance requirements.
- Collaborated with other mechanics to complete complex repairs, improving teamwork and communication within the unit.
Head Soccer Referee
KHSSA
07.2023 - Current
- Provided constructive feedback to assistant referees after each game which led to overall improvement in teamwork.
- Actively participated in referee meetings prior to tournaments for better coordination among officials.
- Proactively attended workshops and training sessions to stay updated on rule changes, maintaining expertise as a Head Soccer Referee.
- Ensured fair play by quickly identifying and penalizing rule violations during matches.
- Maintained high levels of physical fitness to keep up with the fast-paced nature of soccer matches, resulting in accurate callmaking.
- Built rapport with local soccer organizations by exhibiting exceptional professionalism in officiating their games.
- Earned respect from both teams through impartiality, professionalism, and sound judgment during matches.
Head Soccer Coach
Paris Independent School District
06.2022 - 06.2023
- Head Coach for Girls High School & Boys Middle School.
- Built strong relationships with parents and guardians to maintain open lines of communication regarding player progress and expectations.
- Developed solid defensive strategies that reduced the number of goals conceded during competitive matches.
- Maintained accurate records of player statistics, tracking individual progress throughout each season.
- Enhanced team performance by implementing strategic training programs and practice sessions.
- Collaborated with assistant coaches to design tailored training plans targeting specific areas of improvement.
- Established a positive team culture by promoting sportsmanship, collaboration, and respect among players.
- Organized travel arrangements for away games, ensuring timely attendance and adequate accommodations for all team members.
Personal Assistant to the Office Manager (intern)
Woodford County Planning & Zoning
01.2023 - 05.2023
- Provided excellent problem-solving skills when facing unforeseen challenges or obstacles in completing assigned tasks.
- Maintained an organized filing system, ensuring easy access to important documents and efficient record-keeping practices within the office.
- Contributed to a positive team culture by proactively assisting colleagues when needed, promoting collaboration within the office setting.
- Proofread documents for accuracy, ensuring high-quality written communications from the office.
- Fostered positive relationships with clients by providing exceptional customer service at all times.
- Maintained a professional atmosphere in the office, handling confidential information discreetly and diplomatically.
- Filed paperwork and organized computer-based information.
- Updated and maintained confidential databases and records.
- Answered high volume of phone calls and email inquiries.
- Created and managed office systems to efficiently deal with documentation.
- Supported customer service improvements with detailed feedback analysis.
Package Handler
UPS
10.2022 - 03.2023
- Followed safety regulations to maintain safe work environment.
- Improved package handling efficiency by implementing proper sorting and organizing techniques.
- Maintained a safe work environment by adhering to company policies and guidelines for proper lifting techniques.
- Reduced damage rates for packages through careful handling and adherence to safety protocols.
- Proved successful working within tight deadlines and a fast-paced environment.
- Verified correct labels and accurate shipping information on packages to avoid shipping to wrong addresses.
Education
MBA - Sports Management
Midway University
Midway, KY05.2026
Bachelor of Science - Sports Management
Midway University
Midway, KY05.2023
High School Diploma -
Perry County Central High School
Hazard, KY06.2018
Skills
- Quick Thinking
- Mental Toughness
- Coaching and Mentoring
- Interpersonal Skills
- Microsoft Office
- Safety Requirements
- Assertiveness
- Time Management
- Teamwork and Collaboration
- Inventory Management
- Multitasking Abilities
- Excellent Communication
- Adaptability and Flexibility
Additional Information
References:
- Michael Latham (Team Leader): 859-469-2223
- Tim Wolz (College Coach): 727-204-2788
- Eric Street (College Professor): 859-797-1479
- Kim O' Reel (Office Manager): 859-420-2492
Timeline
Head Soccer Referee
KHSSA
07.2023 - Current
Marketing Activation Manager
Brainbox Intelligent Marketing
06.2023 - Current
Personal Assistant to the Office Manager (intern)
Woodford County Planning & Zoning
01.2023 - 05.2023
Package Handler
UPS
10.2022 - 03.2023
Head Soccer Coach
Paris Independent School District
06.2022 - 06.2023
Wheeled Vehicle Mechanic (91B)
Army Reserve
04.2019 - Current
MBA - Sports Management
Midway University
Bachelor of Science - Sports Management
Midway University
High School Diploma -
Perry County Central High School
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